convergence phones

Media Studies

Institutions and Audiences

ConvergenceInstitutions and Audiences

Convergence

ConvergenceConvergence

Media Industries diversifying (Boundaries down)

News International Newspapers Broadcast Internet Films etc

More of this laterMore of this later

Media Industries diversifying (Boundaries down)

News International Newspapers Broadcast Internet Films etc

More of this laterMore of this later

ConvergenceConvergence

Technologies coming together (Boundaries down)

Mobile phones Phone MP3 Camera Interface

Wireless 3G

Technologies coming together (Boundaries down)

Mobile phones Phone MP3 Camera Interface

Wireless 3G

Mobile Phone case studyMobile Phone case study

Lets look at mobile phones.

As far as I am concerned, none of you have a mobile phone with you.

Lets look at mobile phones.

As far as I am concerned, none of you have a mobile phone with you.

Nokia Cityman 1987Nokia Cityman 1987

Dancall 1988Dancall 1988

Nokia “Matrix” 1996Nokia “Matrix” 1996

Nokia Matrix 1996Nokia Matrix 1996

Use of mobile phoneUse of mobile phone Contract or PAYG How much do you spend? Could you go 24 hours without mobile? How do you use your mobile

EMERGENCIES ONLY CALL FOR LIFTS - “DAD I’M READY” BUSINESS SOCIAL TEXTING WEB BROWSING

Contract or PAYG How much do you spend? Could you go 24 hours without mobile? How do you use your mobile

EMERGENCIES ONLY CALL FOR LIFTS - “DAD I’M READY” BUSINESS SOCIAL TEXTING WEB BROWSING

TaskTask

Make a list of the functions on your mobile phone

Make a list of the functions on your mobile phone

Functions on Mobile phones

Functions on Mobile phones

Original mobile phones had

Original mobile phones had

Carrying handles - Weighed x kgs Patchy reception at best 2 metre aerials Talk time of minutes Battery life of hours Crazy expensive

What made it possible?What made it possible?

Carrying handles - Weighed x kgs Patchy reception at best 2 metre aerials Talk time of minutes Battery life of hours Crazy expensive

What made it possible?What made it possible?

Enabling technologyEnabling technology

Massive increase in battery technology Increased life Smaller Quicker charging Reliability

Low energy microchips ARM Holdings Minaturised electronics/IC

Massive increase in battery technology Increased life Smaller Quicker charging Reliability

Low energy microchips ARM Holdings Minaturised electronics/IC

ActivityActivity

Take your mobile phone Weigh the battery and the phone

separately Calculate

the total weightWeight of battery + weight of phone

% of total weight which is batteryWeight of battery * 100total weight

Take your mobile phone Weigh the battery and the phone

separately Calculate

the total weightWeight of battery + weight of phone

% of total weight which is batteryWeight of battery * 100total weight

ResultsResults

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Matrix2nd Qtr3rd Qtr4th Qtr

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Matrix2nd Qtr3rd Qtr4th Qtr

Future of MobilesFuture of Mobiles

Size Functions Technology

Draw a picture of the phone of the future

Size Functions Technology

Draw a picture of the phone of the future

SummarySummary

Mobile phone technology is Changing rapidly Getting cheaper Influencing the way we run our

lives Becoming more a digital interface

Mobile phone technology is Changing rapidly Getting cheaper Influencing the way we run our

lives Becoming more a digital interface

Homework - EssayHomework - Essay

The mobile phone is influencing the way we run our lives.

In what way are mobile phones reaching new and wider audiences?

What changes are we likely to see in the next 20 years?

400 wordsDeadline

The mobile phone is influencing the way we run our lives.

In what way are mobile phones reaching new and wider audiences?

What changes are we likely to see in the next 20 years?

400 wordsDeadline

Media Studies

Institutions and Audiences

ConvergenceInstitutions and Audiences

Convergence