conversion conference 2015

Using Strategic Competitor Analysis to Improve Your Conversion Rate

Theo van der Zee - ConversionReview @ Conversion Conference UK 2015

Know thy self, know thy enemy. A thousand battles, a thousand victories.

— Sun Tzu

Know thy self

Maturingcompetitors

Informedcustomers

Quickjudgment

Coping withchanges?

Not known to selfKnown to self

Knownto others

Not knownto others

Know thy enemy

Not known to selfKnown to self

Knownto others

Not knownto others

Un-blinded

Tactics without strategy is the noise before defeat.

— Sun Tzu

Peeking atcompetitors

That wouldbe great!

Headlesschicken

Ending upin a drawer

Currentlandscape

ContinuousComplete

Contextualized

Connected

CompleteMentions SEA

SEO

Content

UX

Social

ContinuousPlanning

Collection

ProcessingAnalysis

Dissemination

Evaluation

ContinuousPlanning

Collection

ProcessingAnalysis

Dissemination

Evaluation

ContinuousPlanning

Collection

ProcessingAnalysis

Dissemination

Evaluation

ContinuousPlanning

Collection

ProcessingAnalysis

Dissemination

Evaluation

ContinuousPlanning

Collection

ProcessingAnalysis

Dissemination

Evaluation

ContinuousPlanning

Collection

ProcessingAnalysis

Dissemination

Evaluation

ContinuousPlanning

Collection

ProcessingAnalysis

Dissemination

Evaluation

Contextualized

Benchmarksof UX

Connected

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Strategicanalysis

bit.ly/CC-checklist

Planning

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Collection

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Processing

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Analysis

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Dissemination

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Evaluate

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The greatest victory is that which requires no battle.

— Sun Tzu

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