converting visitors to customers
Post on 02-Dec-2014
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DESCRIPTION
Through the use of psychology and marketing tactics, Barney will be showing you how to take the visitors browsing your site and turning them into customers. Expect to hear some secrets we used to win you over!
TRANSCRIPT
From visitors to customers
By Barney Grossman
User Experience
Make it simple
User experience
Start at the top
Website Objectives
Objective 1
Objective 2
Objective 3
Page GoalPRIORITY
Keep it clean
Feature Benefit
Exemplary Terminology & Onomastics
JARGON
Consistency
Calls to action
Interruptions
HAMMER TIME
Overcome objections
Provide enough information
Easy to contact
Trust elements
Testimonials & review
User testing
So what do you think about this? How do I tell
him this site is awful? Just
keep smiling...
Thank you for listening!
Barney Grossman
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