convetions of a music video

Justice.http://youtu.be/nfjCyXmMZek

The camera shots.• This shot of the kid is a

low angle shot, looking up to him which suggest he is powerful and strong this also implies he is important. The shot gives us an idea of what type of clip it is and shows us it is based on violence also because he is holding a weapon which reinforces the dangerous situation.

Sound.• The music is

strong and violent, which suits the video as the people inside it are violent and dangerous.

Shots & Editing.• There are a lot of quick

shots and also it has been filmed hand held which makes the video more interesting and more real.

• The rapid pace of the shots tells us it is going to be a fast paced song.

• It also is cut in time with the music.

Different shots.• The shot between

actors show us who they are and what they are doing it also shows us the expressions on their face and the emotion.

Tracking.• In this clip there are

many tracking shot due to the fact they are always moving around as a group. The tracking will make the clip more intense and more realistic and will interest the audience more.

Theme.• Stereotypical road trip of

a young group showing violence and anger and dangerous youngsters which will attract a young audience as there is violence and fighting, also the use of weapons. This will mostly attract a male audience.

Type of music.• It is aimed at a 16 to 25

year old audience. • It is more of a urban style

of music.• It is shot in a urban

location and has youngsters in its video, it fits with gangster movies, it has been influenced by a gangster movie such as “ District 13” film, this is how they target their audience.