corporate branding

"It takes people with vision, insight, and dedication to build powerful brands - the vision to link brand with business

strategy, the insight to connect your organisation with its

customers, and the dedication to consistently deliver on your brand promise over time."

brandStrategy.co.za

"It takes people with vision,insight, and dedication to build powerful brands - the vision to link brand with business

strategy, the insight to connect your organisation with its

customers, and the dedication to consistently deliver on your brand promise over time."

brandStrategy.co.za

The What We Have To Do

The Why We Need To Do It

The How We Are Going To Do It

brandStrategy.co.za

Oops I almost forgot…My Name IsMike Said

& My Company IsbrandStrategy

& You Can Find These Slides Atslideshare.net/mikesaidwhat

Corporate Branding

brandStrategy.co.za

brandStrategy.co.za

brandStrategy.co.za

1

2

3

4 56

7

8

Help, It Feels Like I Am Drowning!

1

brandStrategy.co.za

brandStrategy.co.za

What You Can Be The VeryBest At

Your RealEconomic

Driver

What YouAre TrulyPassionateAbout

And equallyAnd equallyimportantwhat you cannot bebest at

YourProfit per XFactor

Do not try to stimulate passionwith this…

Do not try to stimulate passionwith this…

2

BHAG

brandStrategy.co.za

brandStrategy.co.za

Question 1 – Can I Afford This?

Question 2 – Will This Work?

Question 3 – How Will This Make Me Feel?

Question 4 – How Will I Feel I When My Friends See Me There?

�

�

�

�

1 + 2 + 3 + 4 = �

3

4 5+

brandStrategy.co.za

brandStrategy.co.za

Disciplined People

First Who Then What

Get the right people on the bus, the wrong people

off the bus and the right people sitting in

the right seats!

If you can’t change your people,change your people!

6

brandStrategy.co.za

Disciplined People

Most companies will pay their employees just enough money to keep them from resigning!

Most employees will work just hard enough NOT to get themselves fired!

The 10-80-10 Rule!

6

brandStrategy.co.za

6

10%

80%

10%

brandStrategy.co.za

Disciplined Thought

Confront The Brutal Facts!

“There is no worse mistake in leadershipthan to hold out false hopes soon to be

swept away.” -Winston Churchill

Create a climate wherethe truth is heard!

7

brandStrategy.co.za

Disciplined Thought

Confront The Brutal Facts!

The Red Flag Mechanism

How to encourage opennesswithout creating an air

or negativity

7

brandStrategy.co.za

“Your Moments Of Truth”

“There are thousands of TOUCH POINTS within your business every day, are you delivering on each and every

one of them?”

8

Wishing You Every Success

brandStrategy.co.za

Twitter: mike_said_what

Slideshare: slideshare.com/mikesaidwhat

Facebook Personal: mikesaidwhat

LinkedIn: mikesaidwhat

YouTube: mikesaidwhat

Website: www.strtgy.co.za

Email Me: info@mikesaid.co.za

Call Me: 082 449 7367