corporate overview ringbacks & karaoke tones: beyond ringtones, the latest music &...
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Corporate Overview
Ringbacks & Karaoke Tones:Ringbacks & Karaoke Tones:
Beyond Ringtones, Beyond Ringtones,
The latest music & entertainment The latest music & entertainment
for cellular callersfor cellular callers
CANTO 2006, Punta Cana, Dom. Rep.CANTO 2006, Punta Cana, Dom. Rep.
21 June 200621 June 2006
Porfirio SuarezPorfirio Suarez
Director of Business Development, Director of Business Development,
Latin America & CaribbeanLatin America & Caribbean
• Why talk about Ringbacks & Karaoke Tones?• Trends in Mobile Data and Content revenues
• Ringback y Karaoke Tones Service Description
• Technical Implementation Methods
• Business Models to Consider
• InterOP Technologies Overview
• Why talk about Ringbacks & Karaoke Tones?• Trends in Mobile Data and Content revenues
• Ringback y Karaoke Tones Service Description
• Technical Implementation Methods
• Business Models to Consider
• InterOP Technologies Overview
AgendaAgenda
Trends in Mobile Data and Content Trends in Mobile Data and Content RevenuesRevenues
Trends in Mobile Data and Content Trends in Mobile Data and Content RevenuesRevenues
U.S. Mobile Subscriber Monthly Consumption of Content and Applications, July 2005
Activity Projected Percentage U.S. Change From
Monthly Mobile Previous
Reach (000s) Subscribers (%) Survey (%)
Sent or received text message 67,542 37.3 0.1
Retrieved news and information via browser 24,325 13.4 6.6
Used personal e-mail 20,359 11.3 2.6
Used photo messaging 18,752 10.4 10.5
Purchased ring tone 17,551 9.7 1.4
Used mobile instant messenger 17,375 9.6 0.1
Used work e-mail 10,461 5.8 8.5
Purchased wallpaper or screensaver 6,955 3.8 5.7
Downloaded mobile game 6,233 3.4 4.7
Source: M:Metrics Inc., 2005
Wireless Feature Interest
Wireless Feature/Service Households
Interested
(%)
Receive local weather and/or traffic alerts through text messaging 20
Download ringtones 18
Ringback service (a song clip plays for callers instead of a basic ring) 16
Use a wireless phone to make dinner or hotel reservations 16
Access the latest news, weather, sports, etc., from newspapers or other publications 13
Make small purchases, such as using vending machines or public transportation, by entering a code on a wireless phone
13
View regular television shows over a wireless phone 10
View short clips or highlights of TV shows, newly released movie previews, or sporting events on a wireless phone 7
View sports programs, such as ESPN, over a wireless phone 6
Source: TNS Telecoms, 2005
Ringtones Global Statistics The Ringtone market was worth just $3.2
billion in 2003. Lion’s share of personalization segment which
will be worth $6.5 billion in 2008 - or $9.3 billion if you include Ringback Tones as well. $2.8 billion in Ringbacks Revenue by 2008!
Market for mobile entertainment in general will be worth a whopping $27 billion in 2008.
Mobile Music Market For Cellular Subscribers:
Started with Ringtones Mobile Music downloads are taking off!
For Cellular Callers Ringbacks is the next step for expanding the
mobile music experience to cellular callers
• Replace the ringing sound traditionally
heard by the calling party.• Provide a highly personalized
service for each unique subscriber.• Subscribers can entertain callers
with popular, customizable
content while they await an answer.
• Replace the ringing sound traditionally
heard by the calling party.• Provide a highly personalized
service for each unique subscriber.• Subscribers can entertain callers
with popular, customizable
content while they await an answer.
Ringbacks are Network Based…Ringbacks are Network Based…
Retention tool:
You can’t take it
with you!
Retention tool:
You can’t take it
with you!
No handset roadblocks
to limit penetration
and complicate
roll-out.
No handset roadblocks
to limit penetration
and complicate
roll-out.
Works with entire
customer base.
Profitability is realized
with modest penetration.
Works with entire
customer base.
Profitability is realized
with modest penetration.
Ringbacks Represent Increased Ringbacks Represent Increased Carrier Revenue OpportunitiesCarrier Revenue OpportunitiesRingbacks Represent Increased Ringbacks Represent Increased Carrier Revenue OpportunitiesCarrier Revenue Opportunities
Carrier Branded Web Provisioning…Carrier Branded Web Provisioning…
Subscribers can easily access Ringbacks using a simple web interface, with access to Karaoke Tones, Music, True Tones, Sounds, Sports Anthems, and more.
Subscribers can easily access Ringbacks using a simple web interface, with access to Karaoke Tones, Music, True Tones, Sounds, Sports Anthems, and more.
Multiple Subscriber User Interfaces Multiple Subscriber User Interfaces
Universal Access to Your Account… Universal Access to Your Account…
• Web-based User Interface• SMS• WAP• IVR • Carrier Customizable…
• Branding• Content Categories/Genre• Content Selection
Superior Platform Architecture Superior Platform ArchitectureUnlimited Scalability Technology TrueScale™ Streaming Unlimited Scalability Technology TrueScale™ Streaming
Content Control Administration System (CCAS) Fresh content is regularly pushed out to carrier administrator for review and selection.
Enables and supports an UNLIMITED number of content downloads, both platform-wide, as well as at the subscriber level.
• Control the experience for each caller based on day of the week, or even time of day.
• Playlist and shuffle feature.• Track content purchasing trends by title and genre.• Optional ring overlay feature.• Optional caller greeting feature.• Notify subscribers of approaching content expiration dates
via email or SMS.
Additional InterOP RBT Functionality…Additional InterOP RBT Functionality…
Introducing…Introducing…Introducing…Introducing…
Carrier Branded User InterfaceCarrier Branded User Interface
Subscribers can easily access Karaoke TONES™ using a simple web interface Subscribers can easily access Karaoke
TONES™ using a simple web interface
Fun, Easy to Use, and IntuitiveFun, Easy to Use, and IntuitiveSubscribers sample Karaoke TONES™
with or without LyricsSubscribers sample Karaoke TONES™
with or without Lyrics
Easily mix and adjust vocal tracksEasily mix and adjust vocal tracks
Subscribers use their Wireless phone to record and save
Subscribers use their Wireless phone to record and save
Flexible TechnologyFlexible Technology
Utilizes TrueScale™ streaming technology• 500,000 selections per server• 6,000 simultaneous connections per server
IVR trunking flexibility• Use any standard E1/T1 technology
Leverages standard IP streaming protocols for maximum inter-vendor compatibility
Utilizes TrueScale™ streaming technology• 500,000 selections per server• 6,000 simultaneous connections per server
IVR trunking flexibility• Use any standard E1/T1 technology
Leverages standard IP streaming protocols for maximum inter-vendor compatibility
Karaoke content ranging from POP, Rap, Hip-Hop, Country to Seasonal hits.
Pull from vast library of existing Karaoke libraries.
Full lyric synchronization, music and vocal tracks.
New Karaoke content produced each month pulled from Billboard top 100 and UK charts.
Karaoke TONE™ Content CreationKaraoke TONE™ Content Creation
Ringback TonesRingback TonesImplementation MethodsImplementation Methods
Ringback TonesRingback TonesImplementation MethodsImplementation Methods
Ringback Tones Implementation
Three primary Implementation Methods
1.) Standard Telephony
2.) IN Triggers
3.) Switch Modification
Standard Telephony Utilizes tromboning mechanism
Requires RBT platform to remain in the call
Short term savings are quickly overwhelmed by resource inefficiency.
Several methods have been used Steering digits CSMSC modification
IN Triggers
Utilizes standard SCP based IN networking Resource efficient method of deployment RBT platform remains “out of the call” May require an expensive network wide
upgrade.
Switch Modification
Switch patch or feature which creates an internal IN trigger in the switch
Resource efficient as RBT platform remains “out of the call”
Full benefits of IN method, without the network wide upgrade.
Minimal Impact on CDR creation.
Gateway MSC
HLRServing
MSCRBT
Platform
IncomingCall
1
Business Models to ConsiderBusiness Models to ConsiderBusiness Models to ConsiderBusiness Models to Consider
Carrier Revenue ModelsPostpaid Subscribers Examples: Monthly Subscription Fee $0.99 - $2.99 Multiple Ringback Content Downloads $0.99 - $2.99
Prepaid Subscribers1) Apply same model as postpaid Monthly Subscription Fee $0.99 - $2.99 Multiple Ringback Content Downloads $0.99 - $2.99
2) Market as “pure content play” Single/integrated price for
% share of service subscription fee $1.99/30 days & default Ringback Content Download $2.99/60 days
Valid for (1, 2, 3) months of Ringback Service
Ringbacks Purchase Models Platform
Purchase Platform Carrier keeps majority or all of monthly fee
Revenue Share Agreement Platform provider keeps majority of monthly fee
Content Revenue Share with Content Provider
InterOP Technologies OverviewInterOP Technologies OverviewInterOP Technologies OverviewInterOP Technologies Overview
InterOP Technologies...InterOP Technologies...
• Established Market Leader in Hosted Messaging and
Data Services in North America.
• Over 100 Product Deployments with 35 Wireless
Carriers in North America in under 4 Years.
• Corporate Headquarters in Ft. Myers, Florida
• Established Market Leader in Hosted Messaging and
Data Services in North America.
• Over 100 Product Deployments with 35 Wireless
Carriers in North America in under 4 Years.
• Corporate Headquarters in Ft. Myers, Florida
A Long History of SuccessA Long History of Success• InterOP is the culmination of over 2 decades of
innovative success as an application development firm, and a wireless carrier.
• Chairman James A. Dwyer is founding member and former Chair of CTIA.
• Launched and operated the first commercial non-test Cellular network in the U.S. (Indianapolis-1984)
• Primary influence on Federal Communications Commission to reward multiple Cellular licenses per U.S. market in 1979.
• InterOP is the culmination of over 2 decades of innovative success as an application development firm, and a wireless carrier.
• Chairman James A. Dwyer is founding member and former Chair of CTIA.
• Launched and operated the first commercial non-test Cellular network in the U.S. (Indianapolis-1984)
• Primary influence on Federal Communications Commission to reward multiple Cellular licenses per U.S. market in 1979.
InterOP Technologies- SummaryComplete ownership and control of the technology
and systems, coupled with a carrier’s mindset makes InterOP a tremendous carrier resource.
Complete ownership and control of the technology and systems, coupled with a carrier’s mindset makes InterOP a tremendous carrier resource.
• Proven, long-term success in the wireless industry.
• Reliable, carrier-grade systems.• Innovative, revenue-focused application
design• Rapid development cycle
• Proven, long-term success in the wireless industry.
• Reliable, carrier-grade systems.• Innovative, revenue-focused application
design• Rapid development cycle
Thank You!Thank You!
Porfirio SuarezPorfirio Suarez
GSM +1 305 496 7781GSM +1 305 496 7781
psuarez@interoptechnologies.compsuarez@interoptechnologies.com
www.interoptechnologies.comwww.interoptechnologies.com
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