corrisa st laurent - email marketing do's and don'ts
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HalfmoonYogaHalfmoonYoga
B•B•Q
Email Marketing Dos & Don’tsBest practices for successful email marketing
© 2014
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Director, Southern CA, Constant Contact
Corissa St. Laurent
cstlaurent@constantcontact.com
facebook.com/constantcontact.corissa
@corissactct
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Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
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marketing
Campaigns & Newsletters
At its core, marketing is abouteliciting a physical and measureable
response
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pull response
Campaigns & Newsletters
What goes into an emailcampaign?
push content
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Campaigns & Newsletters
Different types of newsletters
Tips & Advice
Information & ResourcesCard or announcement
WOW!
Custom code email
101001
Business letter
News or press release
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Collect email addresses by permission
Grow your list
DO put sign-up everywhere
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Buy lists
Append email addresses
Send to unsubscribes
Send spam
Grow your list
DON’T
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Grow your list
DO use sign-up tools
Text to Join™ from Constant Contact
TXT
Scan to Join™from Constant Contact
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DO
Teach.Share.Inspire.
Be brief.
?51%
November 2013
DON’TJust talk about you.
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DO use images
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Over-rely on images
Leave image descriptions (alt tags) blank
Use images of your content.
Remember: your content is viewed on mobile devices…
DON’T
Who is it “from?”
What’s the “subject?”
When do you send your communication?
DO always considerThese three little words
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Recognizable senderWinning the battle of priorities
CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”
How will you be most recognizable?
Compelling subject lineWinning the battle of priorities
2SECONDS 2WORDS2TODAY
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Subject line dos and don’ts
This weekend: Fun and culture in Culver City
Acme Realty News Top 5 ways to reduce your mortgage
Open Houses Still time! Openings available at exclusive open houses
June Newsletter
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Monthly is most common (DON’T go with the average – go with what your audience wants)
Ask yourself: “When are my readers likely to take the action I want?”
When to send
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Find your best day
Send your e-mail, watch for best response
Select 3 days in the week to test
Divide your list into3 groups of people
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3
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Find your best time
Select 3 times on the day with the best results
Use same 3 groups of people
Send email at 3 different times of day, note time with best results
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2
3
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When to send or postDON’T be romanced by high open rates
DO measure actions
DO send segmented content
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Email + Social
Email & SocialDO use both
Drive traffic back to your list, email, etc...
Amplify your email
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Next Steps
DON’T make it hardUse Simple Share
HalfmoonYogaHalfmoonYoga
B•B•Q
Get started today!
constantcontact.com/signup
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© 2014
DO
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