cosi on twitter

COSI on Twitter @COSICols

Kevin Pfefferle, COSI Web ManagerKelli Nowinsky, COSI PR Manager

“Getting Results with Social Media”June 18, 2009

Twitter Search

http://search.twitter.com/

Aug/Sept 2008: Test Phase

•@KPfefferle and @KNowinsky•Much easier to fail as individuals•Observe community expectations•Learn platform nuances (@ replies, DMs)•Personalize the institution

October 2008: @COSICols

http://twitter.com/COSICols

Engage Customers

http://twitter.com/COSICols

Engage Customers

http://twitter.com/COSICols

Resource: Add Value

http://twitter.com/COSICols

Resource: Add Value

http://twitter.com/COSICols

Resource: Add Value

http://twitter.com/COSICols

Scoop: Discounts/Contests

http://twitter.com/COSICols

Scoop: Behind the Scenes

http://twitter.com/COSICols

Scoop: Behind the Scenes

http://twitter.com/COSICols

Scoop: Live Events

http://twitter.com/COSICols

Scoop: Live Events

http://twitter.com/COSICols

Promotion

http://twitter.com/COSICols

Behind the Scenes / Promotion

http://twitter.com/COSICols

Behind the Scenes / Promotion

http://twitter.com/COSICols

Behind the Scenes / Promotion

http://twitter.com/COSICols

Behind the Scenes / Promotion

http://twitter.com/COSICols

Customer Questions

http://twitter.com/COSICols

Customer Questions

http://twitter.com/COSICols

So What’s the Return?

•Word of mouth advertising•Connections to niche audiences•Community awareness and ownership•Volunteer support of COSI mission•Attention from fellow museums•Drive traffic to COSI.org

Museum Attention

http://museumtwo.blogspot.com/

Museum Attention

http://www.mnh.si.edu/lectures/simon/

Drive Visits to COSI.org

http://bit.ly/

Moving Forward

•COSI U Twitter training•Twitter names on business cards•Relationships with individual Team

Connect With Us

Kevin Pfefferle, Web ManagerTwitter: @KPfefferlekpfefferle@mail.cosi.org

Kelli Nowinsky, PR ManagerTwitter: @KNowinskyknowinsky@mail.cosi.org