county development initiative-nowata county oklahoma

powering the economic growth of Nowata County

developed by: Anthony William Tuckeranthony@nowata.com

program background

(who we are & what we seek to accomplish)

who we arewe are a countywide revitalization initiative, that is a division of the Nowata Area Chamber of Commerce

we are supported by and report to city and county leadership

our benefactors

our mission# 1: tell our story

improve the image of the county by aggressively marketing our way of life

# 2: cultivate economic opportunities

leverage research, state/federal funded programs and strategy to assist city and county officials on how to improve the county’s economic viability

our objectiveswhat we seek to accomplish with our efforts- build a stronger affinity for our county

from current citizens- build a stronger awareness as a

suitable community for 25-40 year old professionals

- recruit new business- develop & support an entrepreneurial

driven economy- create a better quality of life

strategicplan

(how we are going to accomplish our goals)

our plan of action

# 1: content marketing-nowata.com website-content delivery strategy

# 2: online advertising-targeted campaigns

# 3: niche development programs-citizen engagement-business education-quality of life

we are determined to achieve our program objectives through three integrated action plans

our plan of action: content marketing

our biggest and most cost effective asset, is the new, nowata.com website

nowata.com

our plan of action: content marketing

how we are going to leverage it to build stronger affinity and increase awareness of the county

nowata.com

-community calendar-submit your events for free

-unique, feel-good stories about the county

-submit your story ideas-latest countywide development news-business support resources

-business recruitment tools-available buildings/land-community profile

-free business assistance resources-important county contacts-things to do in Nowata County

rules for story idea submission

# 1 local: it must take place in nowata county or have some type of historical significance to nowata county

# 2 positive: it must be a story that is about something positive and family friendly, no death notices or political rants

# 3 community pride: the story must evoke community pride from locals and make outsiders want to visit, live, and work here

# 4 wow factor: it must be something that will make people think, "wow I didn't know that was happening in nowata county"

# 5 open interview: it must be something that you're willing to be interviewed about and give access to our team to take photos and videos (when applicable) to further tell the story on the nowata.com newsfeed

our plan of action: content marketing

nowata.com

our plan of action: content marketing

content deliveryhow we are going to deliver the content to our targeted audiences and attract them back to the foundation of our efforts, the website.

email marketing-build a countywide contact list-regular newsletters

social media marketing-leverage Chamber’s Facebook page-create new LinkedIn presence

(example)

our plan of action: content marketing

content delivery

video marketing-video story interviews-video recruitment videos

white papers-economic development/community profile reports for potential businesses

(example)

our plan of action: content marketing

content delivery

traditional media-story ideas-interviews-press release submission

online tourism websites

-list upcoming events-apply for awards

(example)

(example)

our plan of action: online advertising

cost per action campaignsintegrated campaigns that are targeted towards specific businesses and individuals-we only pay when someone takes the desired action from the ad

audience targets based on:-demographics -keywords-type of job (e.g. site selector for major business)-lifestyle characteristics (e.g. recently married)-geographic location

overview

our plan of action: online advertising

delivery of ads

search ads

text only ads that will appear on Google searches based on keywords searched and the location of the audience when searched

(example)

our plan of action: online advertising

delivery of ads

display adsgraphic ads that will appear on targeted websites with relevant audience members

social media ads-Facebook

-sponsored stories- “like” drive

-LinkedIn-targeting professionals-site selection promotion

our plan of action: online advertising

delivery of ads

remarketing ads

(example)

display and text ads appear to individuals who have visited your site previously

our plan of action: online advertising

delivery of ads

video ads

(example)

pre-video advertisement of county videos on videos that targeted audience are determined to be watching-based on predictive data analysis

our plan of action: online advertising

delivery of ads

mobile app ads

(example)

targeted text and display ads that appear within mobile apps based on user’s demographics and geographic location

our plan of action: niche development programs

overviewprograms that are developed to either address a specific area of need within economic development or are earmarked to positively effect a specific stakeholder

example of programspublic policy advocacy

objective: maintain an active voice with state and federal legislators to seek change or addition of legislation that is advantageous for economic growth in nowata county

our plan of action: niche development programs

example of programschoose nowata initiative

objective: develop a website with the sole purpose to pitch the community to potential residents and businesses

key features: -commercial real estate listings-key community stats and contact information-featured realtors & residential properties-videos discussing why businesses & residents chose nowata

our plan of action: niche development programs

example of programsfind jobs in nowata

objective: develop a website to allow businesses to list temporary, full-time, and part-time positions available in nowata county

key features: -online job applications-advertising opportunities

continuing educationexamples:

-business lunch and learns-financial literacy for citizens-mid-career changes for citizens

our plan of action: niche development programs

example of programsareas restrictive to economic growthobjective: to research, find, and build

solutions for tackling areas restrictive to economic growth

growth hindering areas: -loss of sales tax dollars analysis-lack of publicly owned commercial properties

solution examples: -business incubator program-bring a RedBox kiosk to nowata county-public acquisition of land and/or buildings for economic development initiatives

partnership opportunities(why we need you & how you can help)

why we need you

we have built a strategy for growing Nowata County, but we need the county’s major stakeholders to take co-ownership of our vision to truly see it flourish

we need your full supportour county is prone for growth:

monetary backing:

just as neighboring Texas has done with the TexasOne program, we are seeking the help of private businesses to aggressively market our county and to improve its economic viability

and why you need us

we’re providing you unrivaled accessto Nowata County residents & businesses

as the economy grows, your businessgrows

our marketing initiatives are the first of their kind in our county

as we break ground on new business, we help create more jobs, jobs that will provide more discretionary monies to Nowata County residents, monies they’ll need to spend with your business

how you can help

partnerships

sponsorships

monthly monetary commitment that grants you access to enhanced placement on nowata.com website, discounts on sponsorships, & partner exclusive meetings & emails

monthly or one-time monetary commitment to get premium access to current & potential nowata county businesses and citizens

how you can help

donationsmonthly or one-time monetary or in-kind gift that furthers the department’s initiatives

partnerships

basic partnership $75 per monthpartnership

overview:basic website listing and categorical placement within new business & places of nowata county section

website listing details:-one feature photo of your business

-up to 150 words to describe your business-Google map directions link to your business-links to your website & social media accounts-key contact information for your business

partnershipsbasic partnershipwebsite listing example

strategic partnership

partnerships

$375 per monthpartnership

overview:this partnership solidifies one’s commitment to the economic growth and viability of nowata county

strategic partnership

partnerships

partnership details:-basic website listing included-logo and link displayed on nowata.com homepage-logo and link on weekly nowata county update email newsletter-20% discount on all sponsorships-strategic partner only emails with advance notices of upcoming events, marketing recommendations, program updates, and economic development news-upload your events to the community calendar via the “partner” category

events sponsorship

sponsorships

$250 per monthsponsorship

overview:1004x139 display ad on the most popular page of nowata.com, the community calendar-ad will appear at top of the page

sponsorships

featured local business

$100 per month

four (4) available spots available on the homepage of nowata.com to feature your business’ logo and link to your website listing on nowata.com

niche program/eventssponsorship of niche community

development programs and/or community events

(cost varies)

sponsorshipscoming soon...

nowatajobs.com -post a job and get online applications

-display ads & featured jobs on homepage

choosenowata.com-ad placement as featured professional/company

-realtors-lenders-commercial properties-residential properties

where the money goes

.20 of every dollar- wages

.40 of every dollar- capital improvement of the program and its assets.40 of every dollar- marketing campaigns

commitment(how you can commit to our program)

how to signup

# 1: immediatelysignup table

choose your partnership or sponsorshipcollect basic information about your businesswe’ll email you an invoiceonce paid, we’ll contact you via email to begin the onboarding process

# 2: laterpickup an information flyer on the level of partnerships and sponsorships prior to leaving todaysignup online-nowata.com/signup

orsignup via email or phone

phone: (918) 273-2301email: anthony@nowata.com

questions

contact our program director:Anthony William Tuckerphone: (918) 613-0411

email: anthony@nowata.com

(we love talking about Nowata County)

nowata.com