couple christmas shopping · 2017. 11. 28. · couple christmas shopping at ion orchard ... follow...

Couple Christmas Shopping with ION Orchard

… welcome to the fabulous, friendly, warm & funny world of couple Christmas shopping

Couple Christmas shopping at ION Orchard ...

Follow the story of Singapore couple Yvette & her husband as they move through ION Orchard doing their Christmas shopping …

● They’re planning Christmas overseas with their families ● They’re looking for particular items to buy for the trip, eg. dresses for different

occasions, skincare and luggage [as based on the Christmas Guide]● They’re going to be having a coffee, eating lunch, having drinks during their

shopping day ● They’re beautiful, stylish, looking for great presents, planning a fun holiday

Starring … Yvette King [& her former model husband]

@vettyking

● E! News Asia host● 128K followers on Instagram ● Beautiful● Stylish● Well travelled

Overall ‘feel’ & tone will match with Yvette’s style● Warm● Gold● Luxury● Richness

BUT ...

● Approachable● Friendly● Relatable

Get the look ...

Video concept ...Storyline concept with Couple Christmas shopping based on a personal list & the ION Orchard Christmas Guide …

● Couple discussing what to buy & where● Couple bantering over spending habits & style choices ● Couple eating together & discussing shopping● Couple happy at getting all their shopping done in one place

Video look & feel … colours

https://www.youtube.com/watch?v=TaCdAscgpU0&t=97s

Video style … shot angles & cuts but stronger colour

https://www.youtube.com/watch?v=y0grJ4FtOGQ

Press Play Package for Ion Orchard

● 1 x Video* - Three to Four minutes of video produced by our Creative Services team, inclusive of an article with the video embed, One week homepage exposure (Carousel and “Must Watch”) and lives in the "Want" category indefinitely, Two shorter video edits for social. Also includes pre-production, research, storyboarding, production crew, camera equipments, post production (with editing) and audio (with royalty fee).*Client can use the above video on your own socials (with no edit)*Hair, make-up and stylist to be provided by Ion Orchard’s selected tenants* Additional cost for influencers/talents

Examples of what we have done for clients recently:http://thehoneycombers.com/singapore/why-grabcar-premium-is-style-guru-and-entrepreneur-savina-chais-top-pick-for-a-fancy-yet-affordable-ride/http://thehoneycombers.com/singapore/style-inspo-photographer-daryl-aiden-darylaiden-rocks-a-versatile-wardrobe-of-functional-basics-from-uniqlo-singapore/http://thehoneycombers.com/singapore/mobile-security-in-singapore-how-to-safeguard-your-personal-information-from-man-in-the-middle-attacks-with-zonealarm/http://thehoneycombers.com/singapore/what-to-do-on-a-girls-day-out-in-singapore-afternoon-tea-shopping-cocktails-galleries-and-selfies/

● 1 x Facebook boosted post - One boosted post for the above shorter video to our lookalike audience

● 1 x Instagram posts - Two inclusion for the shorter videos in the Honeycombers instagram

Press Play Package for Ion Orchard

● 2 x One Month Premium Editorial Sponsorship - MPU Advertisement in either Hot New Table, Eat or Hitlist, 100% SOV

● 2 x Memes, GIFs, Vines, Boomerang videos, images, cinemegraphs or short formats for social. Inclusive of IG post.

Example of what we have done for clients:https://www.instagram.com/p/BTJJA6Tlvuy/?taken-by=honeycombers&hl=enhttps://www.instagram.com/p/BVTuiHag4Ga/?taken-by=honeycombers&hl=enhttps://www.instagram.com/p/BS4-k6pFrqv/?taken-by=honeycombers&hl=enhttps://www.instagram.com/p/BVTcTltF-aq/?taken-by=honeycombers&hl=enhttps://www.instagram.com/p/BVTcRaClKjF/?taken-by=honeycombers&hl=en

Ratecard: S$25,00020% DiscountSpecial Investment: S$20,000 +gst (NETT)

Brought to you by ...

ION Orchard

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