cover page + acknowledgement
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INFLUENCE OF ADVERTISEMENTS ON
CONSUMER BEHAVIOUR
A Project Report
Presented to the Faculty of the
School of Management & Entrepreneurship
AURO University,
Surat
In Partial Fulfilment
Of the Requirements for the Degree of
Master of Business Administration
Submitted by:
KRISHNA KEDIA
Submitted to:
DR. S. P. RATH
February, 2015
ACKNOWLEDGEMENT
I take this opportunity to express my profound gratitude and deep regards to my guide (Dr. S. P.
Rath) for his exemplary guidance, monitoring and constant encouragement throughout the
project.
I am obliged to my batch mates for the valuable information provided by them in their respective
fields. I am grateful for their cooperation during the period of our assignment.
--Krishna Kedia
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