coverage you can count on intensity

coverage you coverage you can count oncan count oncoverage you coverage you can count oncan count on

If you can countcount to

3, you can tell a fresh

story that everyone will want to read

coverage you can count on

been there - done that

• homecoming…

• basketball game…

• Spanish club…

• assemblies…

• English class…

coverage you can count on

consider…• five senses for visual/verbal storytelling • topics with collective experiences (activities, events,

issues)

• same topics individualized (personal accounts)

• daily routines dissected• relationships• news value (prominence, proximity, timeliness, oddity, conflict)

• meaning of involvement in clubs/organizations• sports – the difference between practice

& games

3-step process1) list people affected by or involved in

main topic/story idea

2) list activities that the people do (1)before, (2)during and (3)after the main topic/story idea

3) list key words that describe the activities and the main topic/story idea

coverage you can count on

step 1 people affected by or involved in

homecoming• football players

• cheerleaders

• marching band

• alumni

• parents

• managers/trainers

coverage you can count on

homecoming

• fans

step 2 -- list activities that the people do (1)before,

(2)during and (3)after homecoming• football players

• thursday pasta dinner hosted by parents (before)• sideline cheering (during)• watch tapes on Saturday morning (after)

• marching band• practice at 5:00 p.m. (before)• perform halftime show (during)• load the truck for Saturday’s contest (after)

• fans• join the rowdy “blue crew” to cheer (during)• call friends, check weather to see what to wear

(before)• meet team outside locker room to congratulate

them (after)

coverage you can count on

step 2a -- homecoming• football players

• thursday pasta dinner hosted by parents - GRAPHIC• sideline cheering - PHOTO• watch tapes on Saturday morning - COACH’S CORNER

• marching band• practice at 5:00 p.m. - PHOTO/Q&A• perform halftime show - PHOTO/REACTION QUOTES• load the truck for Saturday’s contest - COPY

• fans• join the rowdy “blue crew” to cheer - PHOTO COLLECTION• call friends, check weather to see what to wear – PHOTO WITH LINEAR PULLOUTS• meet team outside locker room to congratulate

them - PANORAMIC PHOTO

coverage you can count on

step 3 list key words that describe

homecoming• football players

• hungry• noise• groggy

• marching band• hot• intense• dreaded

• fans• rowdy• colorful• spirited

coverage you can count on

why step 3?• helps create tone or mood for

writers/editors and designers (W.E.D.)

• everyone working towards same goal

• allows for headline 3-step process

coverage you can count on

headline process1) list rhyming words for key words

2) find phrases/idioms for key words

3) replace rhyming word for key word

to create “feature-type” headline

(does not work for “news” headlines)

coverage you can count on

headline process• fans cheering (during) PHOTO

1 - NOISE: boys/toys/poise

2 - boys will be boys/toys R us

3 - “noise R us”

coverage you can count on

step 1-- English classes• students (be specific -- freshman, sophomore…)

• esl students

• teachers

• parents

• media support

coverage you can count on

coverage you can count on

10th grade

Esl students

media support

9th grade

11th gradeparents

teachers

English

12th grade

step 2 -- English classes• sophomores

• reading cliff notes during homeroom (before)• answering questions (during)• searching the internet for book report ideas (after)

• esl students• reading with tutor (before)• listening to other students (during)• study group with other esl students (after)

• teachers• creating ppt. lecture for discussion points (before)• passing back papers (during)• grading pile of book reports (after)

coverage you can count on

English classes coverage you can count on

coverage you can count on

projects

getting help

using internet

required reading

cooperativelearningresearch

teachers

Sophomore English

writing

English classes coverage you can count on

coverage you can count on

(before)selecting topic

(during)presentation

(before)expectations

(before)selecting groups

(during)research(after)

evaluation

(during)outside resources

projects

(during)problems

step 2a -- English class• sophomores

• reading cliff notes during homeroom - YES/NO CHART• answering questions - LISTS• searching the internet for book report ideas - PHOTO

• esl students• reading with tutor - Q&A• listening to other students - PHOTOS• study group with other esl students - TOP 10 THINGS

• teachers• creating powerpoint lecture - CHART or PHOTO• passing back papers - ACTION/REACTION• grading pile of book reports - QUOTE

coverage you can count on

step 3 -- English class• sophomores

• tired• intent• computer

• esl students• book• listen• crazy

• teachers• helpful• yippee• yuk

coverage you can count on

headline process• reading with tutor (before) Q&A

1 - BOOK: took/look/crook/

2 - took it to the bank/stop, look

and listen/catch the crook

3 - “stop, book and listen”

coverage you can count on

1-dimensional coverage plan for english class

50 Ways to Tell Your Story• Top 10 idea2. Narrative-quote/transition story3. First person anecdote4. Lists-data from polls and surveys5. Questions and answer6. Headline story caption- (usually the dominant)7. Quotes/anecdotes8. Advice/how to tips9. Fun facts10. FYI box11. Personality sketches/profiles12. Summary lists/checklists

13. Infographics (pie, bar, line, table, map, diagram)14. Schedules/calendars15. For more info. boxes16. Scoreboards17. Quizzes18. Glossaries19. Cartoons/illustrations (only very good one)20. Logos (art/typography)21. Opposites attract idea (for sure/no way, calm/crazy, get

real/for real, conservative/bizarre)22. Highlights23. Definitions24. Factoids/ figures25. Timelines

26. Laughlines/bloopers27. Best/worst28. He said/She said29. Thumbs up/down30. Five W’s & H31. Who’s who32. Intro paragraph with quotes, anecdotes or lists33. Checklists34. Map35. Chronology36. Pro/con37. Reaction38. Personal accounts39. Round tables40. A to Z

41. Stats box42. Multiple choice43. Matching44. Excerpts45. Requests to readers46. Step-by-step guides47. Fill in the blanks48. Bio Box49. Photo cluster w/gang caption50. Photos depicting sequence of events

passing back papers - ACTION/REACTION

searching the internet for book report ideas - PHOTO(S)

study group with other esl students - TOP 10 THINGS

answering questions - LISTS

grading pile of book reports - QUOTE

reading with tutor - Q&A

creating powerpoint lecture - CHART or PHOTO

3-dimensional coverage plan for english class

1-dimensional coverage plan for english class

3-dimensional coverage plan for english class

• Today’s readers are selective and reluctant • Rethink use of white space • Help reader focus on coverage modules

– internal spacing• level 1 - creates packages (0-3pts)• level 2 - standard (1 pica)• level 3 - creates emphasis

(1 grid/3-5 picas wide)

coverage you can count on

LIFESTYLESMorning Routines

Waking Up In the MorningGetting ReadyEating Breakfast

Getting To SchoolArrival TimesModes of Transportation

Between-Class RoutinesPassing PeriodsBeing Tardy

LunchCafeteriaBrown-Baggers

DetentionAt SchoolBeing Grounded

WeekendsSaturday MorningSunday Activities

FadsGamesSlang

BedroomsHaving To ShareKeeping It Clean

HangoutsFavorite Fast Food PlacesParking LotSports Events

EntertainmentTelevision AddictsGoing To MoviesMusic PreferencesConcertsSchool Dances, EventsSpecial EventsGraduationHomecomingSchool PerformancesProm

JobsStrange JobsWorking For ParentsReasons For Working

Spending MoneyCredit CardsChecking AccountsLayaways/Payment Plans

SummerSleeping In LateSummer SchoolTraveling

Leisure ActivitiesAfter-School PracticesIndividual SportsHobbies/CollectionsSelf-Improvement Lessons

Community InvolvementCharity WorkChurch Groups

DatingDouble-DatingThe First or Worst DateBlind Dates

Contemporary IssuesEnvironment/EcologyCareer ChoicesHealth ConcernsPolitics

FamilyEffects of Single ParentBaby-sitting Siblings

VacationsHolidaysSpring Break

FashionClothing CostsTrends

Embarrassing ExperiencesPractical JokesCommon Mistakes

RelationshipsFriendshipsWith PeersWith ParentsWith SiblingsLong-Distance

Lifestyles continued

ACADEMICSGames

Vocabulary/Word GamesMemorization TechniquesPhysical Education

Class DiscussionsDebatesCurrent Events

ComputersWord/Data ProcessingDesktop Publishing

PerformancesRole-Playing A CharacterGetting Called On In

ClassChoir/Band/Drama

ProductionsLab Experiments

Dissection (Anatomy & Biology)

Chemistry/PhysicsPhysical & SciencePhotographyFamily Living/FoodsLab disasters

WritingTaking Notes Outlining chaptersBook reports/literary

analysisResearch papers

ReadingReading Aloud In ClassSilent Reading In Library

Class DistractionsGetting Teacher Off The SubjectEmbarrassing SituationFire DrillsAnnouncement Interruptions

Teaching StrategiesLectureVideos/SlidesShow & Tell

HomeworkStudy HabitsTime & Places

Rewards/PunishmentsProgress ReportsReport CardsGrade Point AveragesExtra CreditClass RankMotivation Strategies

Pretend ExperiencesMock Weddings/Trials“Flour/Egg Babies”Stock Market Simulations

SupportCounselorsLibrariansAdministratorsParents

ACADEMICS continued

Group WorkCooperationShared Success

TestsPreparationCheating (careful)High tech cheatingDifferent kinds of testsPop quizzesStandardized, state & national

TutoringPeer

TeacherProfessionalRoutines

AttendanceGetting Ready To LeaveClock-Watching

Production-BasedArtYearbook/Newspaper

Vocational“Real Life” TrainingFinancial RewardsCollege/CareerDecision-making processPreparationApplicationsVisitations

CLUBSMemberships

How To Join ClubsRequirements

LeadershipCampaigning For OfficeResponsibilities Of OfficersStudent GovernmentClass Officers

Co-CurricularLanguage ClubsComputer ClubsNational Honor Society

ProductionsChoir/Band/Drama PerformancesNewspaper/Yearbook/Magazine

PublicationsCompetitive

Intramural ClubsAcademic ContestsState/National Competitions

ConventionsLocal/State/National

Summer WorkshopsCheerleaders/Dance TeamsBandJournalism

Reasons for Joining ClubsMeet QualificationsHave Special InterestsCollege Prerequisite

MeetingsBusinessSocial

School InvolvementRaising School SpiritHomecomingScholarship ProgramsFund-RaisingBake SalesCar WashesOther Sales

Community InvolvementFood DrivesCharity WorkSoliciting Support For School

SponsorsBy Choice“Recruited”Roles/Responsibilities

Parent GroupsAthletic BoostersBand/Choir Parents

Special EventsInductionsBanquetsDances

IssuesBalancing TimeInitiations

SPORTSSeason Coverage

Win-Loss RecordSeason PredictionsRecord-Setting Events, SeasonsTournaments, PlayoffsComparison With Past Seasons

PracticesSpecific Drills, RoutinesLearning PlaysDifferences from GamesImpact On Starting Line-Up

InjuriesMeasures Taken To AvoidSidelined PlayersRecuperating

TeamworkTeam-Building StrategiesTeam CaptainsSideline SupportFriendships Outside Of TeamTeam PicturesTryoutPreparationsMaking The TeamWaiting For Announcements

EquipmentUniformsCostsSafety Requirements

FacilitiesInside Versus OutsideMaintenance

Media CoverageLocal, State NewspapersTelevision, Radio

Fan SupportPlayersParents/CommunityCoachesCheerleaders/Dance TeamsStudentsBooster Clubs

Lack of Fan SupportCompeting Sports TeamsIn Same SeasonJunior Varsity TeamsIndividual Player Sports

Coaching StrategiesMotivation, RewardsWinning Versus LosingCalling Plays

Halftime ActivitiesFor Players, CoachesFor FansFor Support Groups

Support PersonnelManagersTrainers

SPORTS continued

IssuesAcademics Versus AthleticsSteroidsPressure, StressBudget Cutbacks

Getting Psyched UpSuperstitionsPre-Game Warm-UpsAs A TeamAs An Individual Player

College RecruitmentKnowing A Scout Is WatchingChoosing an Offer

Off-Season TrainingWeightliftingScrimmages

Community SportsLeagues For Non-School SportsPre-Season and Post-SeasonSchool LeaguesSummer Improvement Camps

PEOPLEChores At Home

Kinds Of TasksWho Enforces?Best, Worst

Learning To DriveInitial ExperienceTaking The Driver’s TestFirst Mishap

Getting Your Picture TakenPreparationSeeing The ResultsTrading Pictures With Friends

SiblingsFightingBaby-sittingGetting Them In Trouble

CommunicationTrendy SlangBody Language

AppearancesBad Hair DaysDress As You FeelFashion Fads

Early Morning RoutinesChoosing ClothesEating Breakfast

TransportationWalking Or Riding A BicycleRiding The BusBumming RidesMom/Dad DrivesDriving Own Car

Family TraditionsVacationsHolidays

Surveys & InfographsHours Of TV WatchingMusic PreferencesFavorite MagazinesFavorite MoviesBest/Worst TV ShowsBest/Worst TV CommercialsFavorite FoodBest ConcertFavorite PerformersDream CarDream DateWake-Up TimesSleep Times

Cheap ThrillsGoing To The MallDate Under $15

SummerSleeping In LateTraveling

PEOPLE continued

Leisure ActivitiesAfter-School PracticesIndividual SportsHobbies/CollectionsSelf-Improvement Lessons

ElementaryLosing TeethHeroesFavorite Recess Activity

Junior High/Middle SchoolPuberty/Growing UpLatch-Key

FreshmenFirst Day FearsSpring Break

SophomoresIn The Middle Syndrome

JuniorsClass RingsProm PreparationCollege Entrance Exams

SeniorsPortraitsCaps & GownsAnnouncementsTrips, Banquet, PartyCollege, Career DaysGraduation

Faculty & StaffGoing Back To CollegeMoonlighting JobsHigh School FlashbacksReasons For Becoming Educator

Project-Organization & ContentProject-Organization & Content

1. Consider your theme. If the theme dictates a particular organization for the book, have your ladder reflect that organization.

2. Develop readers’ aids (folios/folio tabs, color, labels headlines) that will help the reader find material.

3. Create a whole book link that extends the theme through the sections.

4. Is there a specific organization of the content within the sections that is dictated by the theme? If there is, plan this organization.

5. Develop new story ideas for each section.

Winter Springs High School - CoverTheme: Known

What visual motifs are introduced on this cover?

Winter Springs High School - Front EndsheetTheme: Known

Winter Springs High School - Title PageTheme: Known

Winter Springs High School - OpeningTheme: Known

Winter Springs High School - OpeningTheme: Known

Winter Springs High School - OpeningTheme: Known

Winter Springs High School - Clubs DividerTheme: Known

Winter Springs High School - Community DividerTheme: Known

Winter Springs High School - People SpreadTheme: Known

Winter Springs High School - People SpreadTheme: Known

Winter Springs High School - Sports SpreadTheme: Known

Winter Springs High School - Student Life SpreadTheme: Known

Winter Springs High School - GalleryTheme: Known

Winter Springs High School - ClosingTheme: Known

Winter Springs High School - Back EndsheetTheme: Known

level 1 >

level 2 >

level 3 >

level 3 >

< level 2

< level 1

coverage you can count on

level 1 >

level 3 >

^ level 2

coverage you can count on

level 1 >

level 3 >

^ level 3

coverage you can count on

level 2 >

level 1 >

level 3 >

^ level 3

coverage you can count on

level 2 >

level 3 >

level 1 >

^ level 3

coverage you can count on

level 2 >

level 1 >< level 3 ^

coverage you can count on

level 2 >

level 1 > < level 1

< level 3

^ level 2 coverage you can count on

With a little extra effort, and a few new design strategies,

you canCOUNT (1-2-3)on a story that is told likeit has never beentold before

!

count me in if you have questions…

Lori and AlyssaLori and Alyssa

Add as many additionalbubbles as you would like!

GET READY GET READY to GET to GET CREATIVECREATIVE

NAMEYour complete nameWhat does it mean?How did you get it?

A prized possession

Something you have

accomplished Something you are passionate

about

An avocation

Something that“defines” you

Something thatyou are known

for

A professionalgoal

A personalgoal

GET READY GET READY to GET to GET CREATIVECREATIVE

The steps neededto accomplish it.

#1

The steps neededto accomplish it.

#4

A way to overcomeThe obstacle

Describe it.

The steps neededto accomplish it.

#2

A possibleobstacle

A possible complication

Continue the processwith the professional & personal goal bubbles.

A PROFESSIONALGOAL

The steps neededto accomplish it.

#3

You are going to create a yearbook spread about YOU!

1. Brainstorming exercise

2. Angle

3. Photo collection that ties into the angle

4. Headline/Secondary headline

5. Secondary coverage possibilities

6. Module design

GET READY TO GET READY TO GET PERSONALGET PERSONAL

You are going to create a yearbook spread about YOU!

7. Alternative copy format (AND copy for the competitive!)

8. Photo planning - must be candid and feature 2,3,4, small group, large group or be a candid portrait

9. Caption for photo collection and any other picture

GET READY TO GET READY TO GET PERSONALGET PERSONAL

GET READY GET READY to GET to GET CREATIVECREATIVE

Based on what the possession is, fill in the lastfour bubbles.

A PRIZED POSSESSION

Describe it.

Where did you get it?

How long have you had it?

Would you sell it?How much?

??

?

?