craneway stairway strategy

What Do These Musicians Have In Common?

The Apollo Theater of Harlem

“where stars are born and legends are made”

Introducing the…The Craneway Stairway Campaign

Today’s Agenda

1) Our Craneway Mission

2) Craneway Obstacles

3) Achieving Our Mission

4) Implementation

The Craneway Stairway Campaign

The “Craneway” - Household Name

develop Craneway as a platform to foster the growth of Bay Area talent

Artist Development

Community Outreach

(traditional)

Artist Development

(social)

Strategy

Community

Incubator

The “Craneway”

Local Artists

Industry Connections

The Craneway Stairway Campaigndevelop Craneway as a platform to foster the growth of Bay

Area talent

Strategy

Community

Incubator

The “Craneway”

Local Artists

Industry Connections

The Craneway Stairway Campaignfirst include the community before developing Bay Area talent

1st Obstacle: Security

Introducing The Craneway “Security Manifesto”o explains how security works o provides the answers to all questions and concerns o expresses Craneway's commitment to security  o always referenced in customer communication

use online media to show everyone how important you take security

2nd Obstacle: East Bay Reputation

Introducing The Craneway “Find Your Way” Program o music program for local low-income youtho pairs local musicians with young studentso partnership with Richmond Police Activities League

get great traditional media coverage about Craneway while giving the East Bay something to be proud of....

The Craneway Stairway Campaignnext begin connecting with local artists.

Strategy

Community

Incubator

The “Craneway”

Local Artists

Industry Connections

“I Started On Myspace”myspace is a great outlet to find & connect with local

talent

“We made connections with a lot of bands and venues through Myspace… Hell, we were discovered by our label on Myspace.”

Introducing ADPwith ADP - the artist development program - you give all local

talent an opportunity to lust after Craneway.

Ongoing ADP Performancesalthough not every artist will get into the incubator, you will

always have consistent new talent coming through your doors

THURSDAY SATURDAYFRIDAY SUNDAY

Pick Great Talent For Next Stepit’s survival of the fittest at Craneway, only the best

succeed.

1) Establish Fan Based

2) Fan Retention

3) Overall Ability to Entertain  

The Craneway Stairway Campaigntake some great artists and build their careers.

Strategy

Community

Incubator

The “Craneway”

Local Artists

Industry Connections

The Musician Incubatorthose local artists who have excelled in ADP, now have

incredible resources to build their bands under Craneway

Strategy

Community

Incubator

The “Craneway”

Local Artists

Industry Connections

The Craneway Stairway Campaignestablish industry connections and household name from your

talent.

Low Fruit (Right Now)

- Gain Partners

- Security Manifesto

- Begin Artist Outreach

Community Work (6 - 8 Months)

- School Programs

- Blast Releases

- Launch ADP

- Seek Industry Contacts

“The Craneway” (3 - 5 years)

- Popular shows!!

- 20% Incubator Musicians success!

Implementationwe’ve proposed a lot today, here’s how it can come together!

Why The Stairway Campaign Worksyou become the birthplace for the all of Bay Area’s talent

(while making money!)

COMMUNITY POPULARITY INDUSTRY NAME