crash course on creativity submission 2 20121101
Post on 15-Nov-2014
616 Views
Preview:
DESCRIPTION
TRANSCRIPT
IKEA
CHA’S
TCDC
BACC
Sunday Market
Hainan Lor Mee
Are You Paying Attention?Presented by Charlie, Oct 2012
http://venture-lab.org/creativity/view_profile/115329
A Crash Course on Creativity
How can we survive a store?
6 Stores.
14 Rules.
Let’s take a look.
Rule : Notice the logoDon’t be dazzled by the beautiful color.
1
IKEA - Beijing
Color Scheme
CHA’S RESTAURANT - Shanghai
Color Scheme
TCDC - Bangkok
Color Scheme
HAINAN LOR MEE - Penang
Color Scheme
BACC - Bangkok
Color Scheme
Sunday Market - Chiang Mai
Color Scheme
Something else can also indicate the store.
“Yeah Yeah, I noticed the logo, then what?”
Rule : Never StopThe store will try their best to make you stop, then stay.
2
IKEA - Beijing
They will provide food and drinks with free refill.
Sunday Market - Chiang Mai
Cute dog is also a useful bait. Don’t look into their eyes.
Sunday Market - Chiang Mai
or... Put an eye--catching hanger outside the store.
Rule : Do some researchSuccess favors the prepared mind.
3
Make sure your time is enough.
IKEA - Beijing
IKEA - Beijing
Check out the menu first .
BACC - Bangkok
It will help you decide whether or not entering the store.
CHA’S RESTAURANT - Shanghai
Or what to order.
TCDC - Bangkok
Or the theme
Rule : Find out the layoutVisiting a store is like going through a maze.
4
BACC - Bangkok
25IKEA - Beijing
Sunday Market - Chiang Mai
Rule : Explore with curiosity Product display is an art.
5
IKEA - Beijing
They will keep the low-price product within your arms’ reach.
HAINAN LOR MEE - Penang
Or hanging in the window to stir up stir your desire
CHA’S RESTAURANT - Shanghai
They’ll place the delicious food in a fancy way
Sunday Market - Chiang Mai
Or in a scary way...
Rule : Stay away from the tag Price tag is one of their best tools.... to teasing you.
6
Sunday Market - Chiang Mai
Pay attention to the price tag
HAINAN LOR MEE - Penang
It can be in any forms.
IKEA - Beijing
There are a lot of clues to the product
Especially those in yellow...
IKEA - Beijing
Rule : Try before you buy They will allow you to do anything before purchasing.
7
IKEA - Beijing
To try it...
IKEA - Beijing
To experience it...
Sunday Market - Chiang Mai
To put it on...
Sunday Market - Chiang MaiTo taste it...
Rule : Don’t take photos They’ll provide funny stuffs to seduce you posting on twitter or facebook.
8
BACC - Bangkok
A big doll...
IKEA - Beijing
Some useless gadgets...
TCDC - Bangkok
A guest book...
Rule : Walls could talk The walls know more than you can imagine.
9
BACC - Bangkok
TCDC - Bangkok
IKEA - Beijing
Rule : People matters You should never enter an empty store.
10
HAINAN LOR MEE - Penang
IKEA - Beijing
Rule : Signs could save your lifeWhat you see is what you get.
11
IKEA - Beijing
Toilet
IKEA - Beijing
If anything happens.... Find the way out.
Fire Alarm
IKEA - Beijing
Where are you?
IKEA - Beijing
Rule : It’s more than a storeNot only do they sell product, they sell dreams.
12
“It’s our home...” - It can also be yours.
IKEA - Beijing
“See how great we are?”
Sunday Market - Chiang Mai
Rule : Package is a plusWe love the product...especially when put in a pretty bag.
13
Sunday Market - Chiang Mai
cups
HAINAN LOR MEE - Penang
bags
BACC - Bangkok
cases
TCDC - Bangkok
bags
Rule : Line up in the shorter queueChecking out should be fast and painless.
14
IKEA - Beijing
How long will it take?
CHA’S RESTAURANT - Shanghai
The cashier should be the easiest place to find.
Thanks
top related