creating a successful brand ambassador program: 10 questions every marketer must answer

Creating a Successful Brand Ambassador

Program

10 Questions Every Marketer Must Answer

Every brand needs brand ambassadors. But do you

know how to go about building a successful brand ambassador

program?

Ambassadors can prove valuable in a variety of

ways, including:

• Increasing brand’s social reach• Creating buzz around your

campaigns and events• Driving traffic to the brand’s

sites for engagement on ecommerce

Go beyond Excel and email with your brand ambassador program! In order to gather high-quality social proof on demand and find the right ambassadors, answer the

following questions.

1. What are the goals of your brand ambassador

program?

2. What is the profile of your ideal brand

ambassador?

3. Should you have multiple types of

ambassadors?

4. Where do you find your ambassadors?

5. Should you make your ambassador program

public or keep it private?

6. What should your brand ambassadors’ responsibilities be?

7. How frequently should ambassadors participate

in campaigns?

8. What incentives should you offer brand ambassadors?

9. What are the key success factors for your

brand ambassador program?

10. What metrics can you use to measure the

success of your program?

About ReadyPulseWe deliver social proof on-demand and at scale

We can help you manage your brand ambassador program. Contact us:readypulse.comcontact@readypulse.com@readypulse