creating an ethical culture

Creating An Ethical Culture

Katie YipChief Compliance Officer

Hang Seng Bank

2

The Face…

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

• How people perceive you,• How they treat you,• How they interact with you

Face

• Will people like you?• Will they trust you?• Will you be successful?

Destiny

3

The Face = Corporate Image

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

• Positive Ethical Culture• Positive Corporate Image• Positive Public Perception

CorporateImage

• Sound and Successful Business

• Happy customers

• Enhanced Shareholder Value

BusinessSuccess

4

The Face = Corporate Image

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

An ethical corporate culture is a key factor in the success of any company

The Law

Strict adherence to applicable laws and regulations

Corporate Vision & Core Values

The highest personal standards of integrity at all levels

A commitment to complying with both the spirit and letter of all laws and regulations wherever we conduct our business

Lead from the top• senior management puts the highest priority on instilling the

Group’s core business values across the company

7

Ownership

Responsibility for Compliance lies with line management

Assisted by an independent Compliance function

8

In addition…

Establish common business culture• bridge social, political and cultural differences of a diversified

work force – particularly important here in Asia’s multi-cultural corporate environment

9

Challenges and Risks

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

“Turn a blind eye”

• Increasingly competitive business environment pressuring corporations to…

• Emerging and rapidly changing regulatory environment

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Challenges and Risks

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

“Turn a blind eye”

“Bend the rules”

• Increasingly competitive business environment pressuring corporations to…

• Emerging and rapidly changing regulatory environment

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Challenges and Risks

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

“Turn a blind eye”

“Bend the rules”

• Increasingly competitive business environment pressuring corporations to…

• Emerging and rapidly changing regulatory environment

“Cut corners”

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Challenges and Risks

• Increasingly competitive business environment pressuring corporations to…

• Emerging and rapidly changing regulatory environment

“Exploit grey areas” mother father

blessingblessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

“Turn a blind eye”

“Bend the rules”

“Cut corners”

13

Consequences!

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

•It’s not just taking risks, it’s criminal

123-456-789CORPORATE DELINQUENT

Conclusion

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

mother fatherblessing

blessing

Officialdom and wealth

brotherbrother

property property

Wifewife

sons and daughters

life

Sickness and danger

servantsservants

residential changes

residential changes

Wealth

sons and daughters

It’s your choice!