creating change in a digital world

Creating Change in a Digital World

I have an agenda.

1. Collaboration is everything.

2. Social media provides you with the tools for collaboration.

3. You can do it: If you develop a practice.

1. Collaboration is everything.

Let’s start with some assumptions:

There are people out there who are interested in our issues.

(whether we know them or not)

Those people are active in our communities.

(whether we help them or not)

We want to engage those interested and active people in our work.

(whether we agree with them or not)

That’s the heart of collaboration:

Engaging with interested and active people to create change.

“Collaboration is a ... process where two or more people or organizations work together in an intersection of

common goals ... by sharing knowledge, learning and building

consensus.

“Most collaboration requires leadership, although the form of

leadership can be social leadership within a decentralized ... group.

“In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite

resources.”

http://en.wikipedia.org/wiki/Collaboration

2. Social media provides you with the tools for collaboration.

Facebook is better than you.

8.6x the population of California

http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

5 Billion minutes every day

http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

Twitter is better than you.

475,000 people in February, 2008

http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

7 Million in February, 2009

http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

Don’t make it you against them.

People in 202 citiesraised

$250,000 for Charity: water

http://www.charitywater.org/twestival/ and http://twestival.com/

3. You can do it: If you develop a practice.

Don’t spend too much time worrying about the tech bits.

• Blogs

• Micro Blogs

• Virtual Worlds

• Message Boards

• Podcasts

• Vlogs

• Wikis

• Photo Sharing• Chat• Social Networks• Taxonomies• RSS• Social

Bookmarking• Listservs

Don’t get overwhelmed by the frantic energy of hype.

Instead, participate in the conversation.

It’s messy.

Start with organizational questions.

Public conversations?

Private conversations?

Owner?

Time frame?

Results?

Now, you are ready.

Offline: brainstorm keywords

[ Initiate ]

Online: set up your toolbox

[ Intiate ]

Offline: Share learnings

[ Implement ]

Online: Share intelligence

[ Implement ]

Offline: Describe the change

[ Integrate ]

Online: Track your influence

[ Integrate ]

Repeat.

Thank you!

Please! Contact me:

Marnie Webb- mwebb@techsoupglobal.org- Work: http://www.techsoupglobal.org - Twitter: @webb- Skype: extension337- Blog: http://ext337.org- Delicious: http://www.delicious.com/ext337

Resources

Books• Groundswell by Charlene Li and Josh Bernoff• Here Comes Everybody by Clay Shirky• Momentum by Allison Fine• Cause Wired by Tom Watson

Resources

Web• We Are Media from NTEN• NetSquared from TechSoup Global• Groundswell Engagement Ladder• Beth’s Blog from Beth Kanter• A Collection of Social Network Stats for 2009

regularly updated by Jeremiah Owyang• nptech on delicious from the community

Resources

Twitter• @kanter• @rachelannyes• @ntenhross• @rootwork• @acarvin• @amyrsward• @CoreyPud• @rogercarr

Colophon

• Powerpoint testcard by antimegahttp://www.flickr.com/photos/antimega/2468011723/

• Heroes by videoplaceboisnothttp://www.flickr.com/photos/videoplacebo/2476230102/

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