creating mobile landing pages with zestadz landing pages tool

India’s leading mobile ad marketplace

Creating Mobile Landing Pages

With ZestADZ Landing Pages Tool

All Rights Reserved. Copyrights 2008 zestadz.com

Introducing

• ZestADZ Landing Pages Tool

• Enables creation of powerful, dynamic landing pages

• To get started • Logon to ZestADZ as an Advertiser• Ads -> Create your landing page

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Page types

• Click-to-Call• Lead generation form• Brochure• RSS Feed based page• Custom Mobile Page

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What is your campaign goal ? – awareness generation- call to action• What is really YOUR requirement?

• Product Micro site on mobile?• Lead generation form?• Content page with content feed from a

website?.• Mobile version of a blog?

• ZestADZ offers you the flexibility to create the kind of page that you want..

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Page Creation Tool

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Add the kind of elements you want with an elements toolbar

Visual elements that enable you to add content to your page

You can drag and drop these elements to re-arrange the order

Key Element: RSS Feed

• Enables you to extract content from an external page

• Automatically updated on your page within the given interval

• Limitation of 1 RSS feed Per Page

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Content Elements

• Title, Heading, Text – enable you to add content to the page

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Key Element: Images

• Enables you to add graphic content to your page.

• Can be uploaded with a max size of 10kb

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Landing Page Emulator

• The landing pages tool features a full fledged emulator that renders the landing page as it would appear on a mobile device

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Hosting your landing page

• ZestADZ hosts your page as a part of your campaign so there is no additional overhead in hosting.

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How Landing Pages Work

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ZestADZHosted PageDevice Specific Rendering of Landing Pages

ZestADZHosted PageDevice Specific Rendering of Landing Pages

ZestADZ Landing Pages Tool

Device Specific Page is

rendered for each request

How Landing Pages Work - 2

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Data collection for lead generation. Collect responses and export as CSV

Click-to-call link

Tips For Designing Great Landing Pages

• Keep your page simple

• Keep your content within 1-2 scrollable pages

• Keep forms small. More than 3 fields are going to be painful. Avoid complicated validation of fields.

• Highlight different text sections so that they are readable.

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Tips For Designing Great Landing Pages• Use standard conventions. A link must look

like a link and so on.

• Avoid a heavy page. This will affect loading times. We recommend 1 image or 1 RSS feed per page

• Design a page that reflects your brand identity to avoid confusion.

• Do not give WEB links. They might not work on a phone

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Tips For Designing Great Landing Pages• Do not create links to heavy media like MP3s or MP4s

unless absolutely required.

• Do not clutter your page.

• Arrange your links in a Row format..Given the form size of most phones, this is the most usable arrangement.

• Try not to replicate what is on the web on the mobile web. You’re designing for a mobile phone and this calls for extremely conservative approach given the limited real estate.

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Solutions: Mobile Blog Page

• You can create a mobile version of your blog by• Adding an RSS feed on the landing page• Adding the blog feed URL in the RSS link

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Solutions: Click-to-Call Page

• A click to call page can be created by using the “Click-to-call” page option that will enable advertisers.

• This will enable them to directly receive a call, thereby connecting them with their target audiences

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About ZestADZ

• ZestADZ is a leading mobile ad marketplace delivering highly targeted ads to SMS and WAP traffic in several leading markets of the world.

• ZestADZ enables best in class targeting based on• Channels• Device

Manufacturer• Device Property• Country• Carrier• Keywords

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Start creating your mobile landing pages

• Visit www.zestadz.com to create your advertiser account and to start creating your mobile landing pages.

• Sales • Email - advertiser [at] zestadz.com• Phone - +91 44 6453 6183

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