creating readable email newsletters

Creating Dynamic & Readable eNewsletters

Alicia Lane@leashal

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Email Trends

Thanks to PEW Internet, Hubspot, & Mailchimp for these stats.

Email Trends

88% of people use the same inbox for work and personal emails

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Email Trends

58% of people have a separate email address for filtering possible junk mail

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Email Trends

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Email Trends

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Email Trends

77% check email “everywhere” or “obsessively”

+ Public transit+ Waiting in line+ Out to eat+ In bed (72%)

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Takeaways+ Competition is not

who you think+ Have to gain trust at

registration and first email

+ People are particular about when and how they check email

+ You must consider mobile

Email Trends

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Planning a Successful Email

Planning

Don’t email yourself.Don’t email your boss.Email your audience.

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Email DesignFinally!

Email Design

Sign-up Form & Segmentation

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Email Design

Structure

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Email Design

Mobile

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Email Design

Subject Line

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Subject LineIncreased Open Rate

+ & vs. “and”+ [ ] vs. ( )+ First Name+ Company Name

Decreased Open Rate+ ?+ #

Email Design

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Email Design

Background Table

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Email Design

Teaser

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Email Design

Header

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Email Design

Body Copy

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Email Design

Images

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Email Design

Actions

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Email Design

Footer

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Email Design

Timing

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Questions?

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Time to play

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What is something really cool or helpful that you’ve recently learned and put to use?

Empathy

Interview

Empathy

Dig Deeper

Define

Needs: things they are trying to do(hint: look for the verbs)

Insights: new learnings about your partner’s feelings or worldview

Define

(Partner’s name) needs a way to (partner’s need).

Unexpectedly, in his or her world, (insight).

Ideate

Sketch 3-5 ideas

Ideate

Share solutions & get feedback

Ideate

Reflect & generate new idea

Prototype & Test

There’s more…

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Thanks!@leashal

alicia@punchrva.com

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