creative donor relations communications
Post on 15-Jul-2015
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Segments to Watch For
• Loyal Donors
• Married Alums
• Dual Degrees
• Widowed Donors/Golden Oldies
• Monthly Donors
• Employees/Faculty/Staff
• Recent Graduates/Younger Donors
• Digital Donors
Ideas
• Focus on endurance of gift, not size of gift
• One special touch a year aimed at their population
• Channel Matters
• Tell Stories
• Show Impact
Thank You, Questions?
• Lynne M. Wester
• lynne@donorrelationsguru.com
• www.donorrelationsguru.com
• @donorguru
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