creative startups alexander mulder. startups? go away pied piper!!

CREATIVE STARTUPSAlexander Mulder

STARTUPS?

GO AWAY PIED PIPER!!

USED TO BE A STARTUP..?

STILL IS A STARTUP?

STARTUP OR..

STARTUP?

STARTUP?

STARTUP?

STARTUP?

WHAT IS A STARTUP?

Anyone..

“A startup is an organization formed to search for a repeatable and scalable business model”

- Steve Blank-

“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty”

- Eric Ries -

STARTUP FAILURE RATE

90%

NINETY PERCENT!!!

WHY?

They build things nobody wants..

“The big question of our time is not Can it be built?

but Should it be built?”

- Eric Ries -

FILMPJE

• (met heerlijk wazig beeld)

HOW DO WE MITIGATE THIS NUMBER?

STARTUP SCIENCE #1BUSINESS MODEL CANVAS

THIS IS GOOGLE..

STARTUP SCIENCE #2CUSTOMER DEVELOPMENT

NO?

STARTUP SCIENCE #3RUN EXPERIMENTS

Build, measure and learn!

ONE AT A TIME

STARTUP SCIENCE #?INSERT NAME HERE

4 COURSES 1 PROJECT

OVERZICHT SEMESTER

How can I quickly build things?

How do I measurethose things?

What is the theoryBehind it all?

How do I marketmy things?

How do I put theory into practice?

PROTOTYPING RESEARCH

• Digital & analog• Mockups• Front end

• Statistics• Google analytics• Growth hacking

STRATEGIC MAN. ONLINE MAR.

• Business strategy • Development processes • Corporate governance

• Marketing techniques• Web-based channels• SEO

PROJECT LEAN STARTUP

EN DIT BOEK

FILMPJE

• (Met vreselijke muziek..)• Sorry

SUMMARY – DO YOU WANT..

CUSTOMERS LIKE HIM?

TO MAKE ‘USEFUL’ PRODUCTS

THEN COME TO THE DARK SIDE

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QUESTIONS?Mail me - a.p.mulder@hva.nl