crisis communication: 5 tips to prepare (red sky summit)

5 things you can do now to prepare your brand for crisis

WHO WE ARE!

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Word Mercenary | Storyteller | Sarcasm Artist!

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Chad Biggs  CHIEF CONTENT OFFICER (and go getter)  

WHO WE ARE!

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Planner | Problem Solver | Realist!!

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Amanda Watson  SENIOR ACCOUNT EXECUTIVE (and go getter)  

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Foster Strong Relationships!

MEDIA!

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Image  Source:  Oxwords  Blog  

CUSTOMERS!

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Image  Source:  Snarke6ng2dot0  

STAKEHOLDERS!

7 Image  Source:  TankOnYvTar  

EMPLOYEES!

8 Image  Source:  Emplhees  

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Embrace !PARANOIA

Image  Source:  www.fact.co.uk  

BEGIN FORMULATING A PLAN!

10 Image  Source;  Talk  Android  

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WHAT  IF…  

IMAGINE!

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>  All the people! (potentially involved)!>  What could go wrong?!>  How could it go wrong? !>  Where are the holes? !  

Image  Source;  Love  Thy  Hunter  

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Know Your Approach!

Image  Source:  sta6c.guim.co.uk  

MEASURE THE RISK!

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>  Severity of situation!>  Likelihood of

occurrence !>  Ability to mitigate

with current resources!

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Image  Source;  HipBaby  

COMMUNICATIONS CULTURE!

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Image  Source;  JorgenMiquelcs  

>  Open/ closed door policy!

>  Liability!>  Protocols for

releasing information!

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Image  Source:  Sta6c  Flickr  

>  Set up a dark site!>  Identify external

equipment needs + options !

>  Plan ‘B’ location!>  Outside

communication assistance !

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CONTINGENCY PLANNING!

17 Image  source:  Great  Basin  Incident  Response  Team  Facebook    

EXAMPLE: City of Ketchum!

AND NOW, A STORY ABOUT POTATO SALAD!

Image  Source:  FoodNetwork.com  

BUSINESS CONTINUITY!

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>  How do you return to business as usual?!

>  Do internal processes need to change?!

>  What are the ongoing communication needs?!

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Image  Source:  Gallery  Hip  

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Identify Your Audiences!

The IMPACT!

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>  Who will this affect most?!

>  What are the repercussions, if any?!

>  What is your message to each group this touches?!

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Image  Source:  Martyn  Ballestero  

YOUR TARGET MAY CHANGE!

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Image  Source:  Gail  Force  Marke6ng  

YOUR STAKEHOLDERS!

Board Members!  

Shareholders!  

Customers!  

Media!  

Employees!  

Hypotheticals!  

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Plan to communicate !

Image  Source:  s3.amazonaws.com  

25 Image  Source:  baart  

IDENTIFY CHANNELS!

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Image  Source;  Bondy  Consul6ng  

MEDIA !

27 Image  Source;  wimbd  

>  Established who is cleared to talk to media!

>  Have 3-4 alternatives!  

SOCIAL MEDIA!

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>  Don’t forget about social media!>  Identify channels!

Image  Source:  Business  to  Business  Community    

SPEAKING TO THE MASSES!

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>  Be cognizant of the perception/ preconceived notions of the audience!

>  Be ready for questions !!  

Image  Source:  Spoon  Graphics  

30 Image  Source:  Pointman  Files  

5 things you can do NOW to prepare your brand for crisis!

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!1  Foster Strong Relationships !2  Embrace Paranoia!3  Know Your Approach!4  Identify Your Audiences!5  Communicate!!