crowd sourcing (innovation and project management)

Presented by Amit Khanna

CrowdSourcing is nowadays extensively used to describe a process, including methods and techniques of Data collection and info generation, that involves large group of users, who are not organized centrally and generate shared content.

THE OLD WAY THE NEW WAY

1. Maximize profit

2. Global Marketplaces

3. Standardize Offerings

4. Slow delivery of goods

5. Consumerism

6. Passive customers

1. Purposeful brands

2. Local (and Global)

3. Personalize

4. On-demand

5. People make & share

6. Empowered people

Companies Get◦ Improved quality and

productivity

◦ Feedback

◦ Good Exposure

◦ Minimum of Cost

People Get◦ Incentive

Cash Cash Cash

◦ Recognition

Sense of accomplishment among peers

◦ Make Life Better

Define your crowd

Sound and Clear

Describe the process

Deadline

Reward system

Give Credits

Involvement

Feedback

Let the crowd decide

One Central point

8 tools that can help your business leverage on the wisdom of crowds:◦ Talenthouse - Art. Design. Fashion. Film. Music

◦ InnoCentive -- Solves Your Problems

◦ Poptent -- Crowdsourcing Your Ads?

◦ CrowdSpring -- Logos Designed By The Crowds

◦ Brand Tags -- See What People Think About Your Brand

◦ customAdart -- Get The Perfect Image!

◦ Aardvark -- Get Answers From The Crowd

◦ Namethis -- Come Up With The Perfect Name

• The market seeks purposeful brands, local, personalized, on-

demand models.

• The crowd is becoming like a company –bypassing inefficient

corporations.

• Corporations must use these same strategies and tools to regain

relevancy.

• To do this, companies must embrace a business model change.

• Corporations that partner with the empowered people become

resilient.

FINAL TAKEAWAYS

https://www.techinasia.com/8-tools-to-crowdsource-business-solutions-and-ideas/

Empowered People & Resilient Brands for Shared Value- Jeremiah Owyang

http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with-crowdsourcing/

http://www.business-standard.com/article/management/crowdsourcing-cuts-down-unnecessary-expenses-arun-mehra-112102200050_1.html

Jan Willem Alphenaar , International keynote Speaker and Trainer about ★ Marketing ★Entrepreneurship ★ Trends ★ LinkedIn ★ Blogging at ExpertUpdate