crowdfunding e motivational design (claudio bedino)

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DESCRIPTION

Il crowdfunding fa appello alle motivazioni interiori delle persone, quindi è un approccio inerentemente gamificato. Svilupparlo on-line richiede particolari attenzioni sulla piattaforma. Come tutte le app mobile o web di tipo complesso, il successo dipende anche dalla formazione per inserzionisti e visitatori: le spiegazioni devono essere fruibili e rigorose ma sintetiche ed accattivanti, e la gamificazione della formazione offre validi approcci anche per questo. Queste attenzioni diventano particolarmente importanti per chi, come Starteed, sviluppa -oltre al proprio sito- un completo servizio di Api providing per chi voglia realizzare la propria soluzione di crowdfunding.

TRANSCRIPT

crowdfuture2013 - claudio bedino - starteed

©

crowdfuture2013 - claudio bedino - starteed

starteedmore than crowdfunding

crowdfuture2013 - claudio bedino - starteed

CROWDFUNDING

crowdfuture2013 - claudio bedino - starteed

crowdfuture2013 - claudio bedino - starteed

REFERRAL PROGRAMinvite your friends

crowdfuture2013 - claudio bedino - starteed

GLOBAL SCOREgamify your participation

©

crowdfuture2013 - claudio bedino - starteed

crowdfuture2013 - claudio bedino - starteed

INFLUENCEearn money with your work

crowdfuture2013 - claudio bedino - starteed

What’s Influence?

Influence is the real-time measure of all activities completed by a supporter to make

a project succeed.

In exchange of those activities, Supporters are rewarded with a credit in money in the

form of a share on sales revenue!

crowdfuture2013 - claudio bedino - starteed

How is calculated?The Personal Influence is determined on the basis of

several variables including:

• donation amount for the fundraising campaign• the quality of comments on the project• social and email sharing• vote to the project• participation in surveys• referral of other users who make a donation to the

project• purchases amount• referral of new customers

crowdfuture2013 - claudio bedino - starteed

CROWDEDUCATION

crowdfuture2013 - claudio bedino - starteed

crowdfuture2013 - claudio bedino - starteed

crowdfuture2013 - claudio bedino - starteed

GAMIFY TO SIMPLIFY

crowdfuture2013 - claudio bedino - starteed

INVESTOR EDUCATION

PLATFORM TRAINING

crowdfuture2013 - claudio bedino - starteed

crowdfuture2013 - claudio bedino - starteed

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