cultivating effective marketing in the mobile world

Thanks for coming!

The Story...

Finally! Some TRUTH in Advertising!

“Moment of Truth

Marketing”

Will They Find You?

If & When They Do Find You... What Do They See?

Mobile IS a MUST!

How to Have A “Kick-Butt” Blog

Where to Get 6 “Pieces” of ORIGINAL

Content Every Week?

What is a Squeeze Page & How Do I Use It?

Email Marketing (The Do's and Don'ts!)

How to Break The “Like” Barrier

Why Facebook?

Actions?

Have a goal

Anything you do in your Marketing should focus on your pre-determined goals. Stop throwing spaghetti at the wall.Example: I will increase my sales by 30% on or before June 30, 2013.The SMART Goal Acronym Specific Measurable Attainable Realistic TimelyOnce you have established your goals, every decision

you make should be EASY!!!

Decide what type of image you want to portray. Use a conversational tone. You can still do this and be

professional. This helps people to relate to your business or organization,

and that goes a long way toward getting people to know, like, and trust you.

More sharing and word-of-mouth is the power behind Social Media.

74% of consumers rely on some type of social media network to guide purchasing decisions.

Use up to date avatar, logo, or professional pictures.

THEN STICK TO YOUR PLAN!

JC Penney LISTEN UP! Pricing Strategy + Ad Campaign≠ New Brand

Consumer is King and the King wants choices.

Where do you customers spend their Social Media time?

How can you find out?

What if you can’t?

Big 3: Facebook, Twitter, Linked In

Make it easy for people to check in and/or leave reviews on sites like Yelp and FourSquare.

www.getlisted.org

Unless you are famous, you will need to tell people how to find you.

Put links to your social media pages on your website, in your email newsletters, and in your personal email signature.

EMAIL MARKETING!! Add the Social Media icons with links to your email marketing and reward people for following you online.

Why is it called Social Media?

Jump into a conversation not a sales pitch. Share you expertise and knowledge on the topic and sales will happen on their own.

Reusing vs. Sharing content from other sites, your own and others’ sites

Blog entries, email newsletter archives, new features on your website, industry articles and other relevant content

The key is providing value to followers

Don’t be “That guy”

Please do not share about your bad day.

Good to be topical and less specific, for example trends and tips

Community events you are helping to promote, are involved in, or a local sponsorship you want to mention

Congratulate employees

Discuss pop culture and how it relates to your business (Superbowl, Election, news story)

Twitter-hashtagging in complaints

Fear of complaints on Social Media

If you are afraid of hearing customer complaints you shouldn’t be in business.

Sharing is acceptable and encouraged.

Stealing is stealing. Don’t go there.

Sharing will get you shared as well.

Mike Dolpies, Cyber Space to Your Place

Joanne Randall, Leap Year Marketing