customer analysis of yamaha in nepal
Post on 26-Mar-2015
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Profile of Yamaha in Nepal
• Yamaha is the oldest manufacturer of the world and has launched various products like bikes, musicalinstruments, auto parts, audio & video products, computer/network-related products and electronic devices, sporting equipment and accessories.
• In Nepal, Yamaha Motor Corporation bikes registered a 60 percent growth in 2008 and 52 percent growth between January and November in 2009. Yamaha also has a 20 percent market share in Nepal (according to Morang Auto Works).
Profile of Yamaha in Nepal
• The business of Yamaha started in Nepal with the formation of Morang Auto Works (MAW) in 1964-65.
• Yamaha Lunched RX 100 Bike in 1987 which became the largest selling bike in Nepal in a short period of time.
• The names of the bikes belonging to this category are, Yamaha Escort, YBX, Crux, Alba, Libero, Gladiator, Fazor, and FZ.
MANAGEMENT PHILOSOPHY
• Customer-Oriented and Quality-Conscious Management
• Shop floor safety measures
• Transparent and Sound Management
• Valuing People
• Harmony with Society
• Environment
Branches and outlets of Yamaha in Nepal
THE 4Ps FOR YAMAHA IN NEPAL
• Product• Price• Place• Promotion
DATA ANALYSIS AND PRESENTATION
• Influencing Factors for purchasing Yamaha Bike
Contd..
• Customers’ preference on non Yamaha Bike
Contd...
• Customers’ Preference factors on Yamaha Bike
Contd...
• Models Preference of Yamaha Bike
Contd...• Customers’ Non Preference Factors on Yamaha Bike
Contd...• Respondents’ Perception on core competitors of
Yamaha
• Is Yamaha doing well in the market?
Contd...
• Unmet needs of Customer
Contd...• Customer requirements from Yamaha
FINANCIAL ANALYSIS
• Liquid and Solvency ratio
Year Current assets (Rs.crores)
Current liabilities
Current Ratio
2008 1780.67 2019.29 0.88 times
2009 2401.45 2602.35 0.92 times
Contd...
• Acid-test ratio
Year Quick Assets
(Rs. Crores)
Quick liabilities Quick Ratio
2008 331.38 2019.23 0.16 times
2009 495.52 2602.35 0.19 times
Contd...
• Debt Equity Ratio
Year Debt( Crore) Equity Debt. Equity Ratio
2008 1334.34 1587.59 0.84 times
2009 1570.00 1869.69 0.84 times
Contd...• Inventory turnover ratio
Year Sales turnover Inventory Inventory turnover ratio
2008 9856.66 349.61 28.19
2009 9310.24 338.84 27.47
Contd...
• Fixed assets turnover
Year Sales ( Rs. Crores)
Fixed Assets Fixed assets turnover
2008 8827.15 4906.42 1.79%
2009 8700.17 5752.26 1.51%
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