customer engagement platform - mobile capabilities overview
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Digital Marketing CenterMobile Capabilities Overview
April 2016
2
Mobile is the #1 computing deviceBroad penetration across all demographicsand geographies
© 2016 Teradata
The smartphone industry dwarfs PCs
Source: http://a16z.com/2014/10/28/mobile-is-eating-the-world/
Source: https://econsultancy.com/blog/62423-this-week-s-top-six-infographics-49
3 © 2016 Teradata
This won’t change in the near futureMobile ahead of PCs, consoles and TVs for younger cohorts
“There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same.”
Benedict Evans, Andreessen Horowitz
What would children miss the most? Mobile
Source: http://a16z.com/2014/10/28/mobile-is-eating-the-world/
4 © 2016 Teradata
It’s an app worldMassive shift in the way people consume digital media and shop online
11% of their time spent on media is through the mobile web
29 HRS 32 MINUTES22 HRS 27 MINUTES
30 HRS 58 MINUTES23 HRS 39 MINUTES
MEN
WOMEN
89% of their time spent on media is through mobile apps
MEN
WOMEN3 HRS 46 MINUTES4 HRS 30 MINUTES
3 HRS 45 MINUTES4 HRS 8 MINUTES
Source: http://www.dreamsrain.com/2011/10/12/what-kind-of-apps-people-mostly-uses-on-their-smartphone-mobile-app-usage-patterns-infographic/
Q4 2013 Q4 2012
Q4 2013 Q4 2012
5 © 2016 Teradata
It’s an app worldMassive shift in the way people consume digital media and shop online
93% of smartphone owners use their smartphone while at home 79% of smartphone users
use their smartphoneto help with shopping
70%while in a store
54%to find a retailer
49%to compare prices
48%to get coupons and vouchers
44%to find product reviews
74%make a purchase after a smartphone search
Source: http://www.dreamsrain.com/2011/10/12/what-kind-of-apps-people-mostly-uses-on-their-smartphone-mobile-app-usage-patterns-infographic/
39%while in the bathroom
33%while watching TV
22%while readingthe newspaper
6 © 2016 Teradata
Mobile strategy is a requirementConsumer businesses in all sectors need to define and execute a mobile strategy
Main challenges we see in implementation:1. Keep up with the latest trends and technology2. Lack of mobile marketing experience and tools3. Legacy and inadequate systems4. No data strategy5. Measurement and attribution6. Lack of internal awareness and alignment7. Internal skills gap (strategic and operational)8. Budget and resources
Maybe we can help?
7 © 2016 Teradata
Digital Marketing Center is the answerA flexible SaaS platform for multi-channel digital execution
8 © 2016 Teradata
Digital Marketing Center (DMC) MobileSupport your mobile strategy and leverage your mobile app investment
Powerful platform for increasing engagement, retention and revenues for mobile apps
Comprehensive feature set for personalized, targeted and automated push marketing
Part of a multi-channel solution enabling a customer centric approach (cross-channel campaigns, unified user profile)
9 © 2016 Teradata
DMC MobileA powerful set of features
Messaging:
• Personalization• Best time to send• Deep linking• Rich messages• In-App messaging
(available soon)
Targeting:
• Device• In-app behavior• Last activation• Custom fields• Automation• Geo-Targeting
(available soon)
Stats & Analytics:
• Daily/hourlyActivations
• Push stats (such as opens, sent)
• App installs• Opt-in users
Other Tools:
• Notification preference center
• Responsive design
Technology:
• Server-to-server API• Android & iOS SDK• Ability to scale
Professional Services:
• Onboarding process• Dedicated support• Success management
10 © 2016 Teradata
Benefits and use casesDMC Mobile supports three sets of use cases
RetentionWake up dormant users
RevenuesIncrease value from active users
EngagementDrive users down the funnel
11 © 2016 Teradata
Benefits and use casesCustomer engagement success with Mobile
“Teradata has allowed us to efficiently step up our push notification strategy. They made it easy to create smart, behavioral, targeted messages”
Lior Gerson, VP, Product Management, mySupermarket
“We are thrilled with the platform’s results. It’s global reach and superior performance ensures we can effectively communicate with millions of our users, via the simple, intuitive dashboard. Two thumbs up Teradata!”
Jonathan Abratt, Director,Zap Group
12 © 2016 Teradata
Customer value lifecycle managementDMC Mobile supports different tactics for different moments
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Mobile offers are redeemed 10x more frequently than print offers. Source: eMarketer
© 2016 Teradata
Engage and convert with SMS messagingSMS is a powerful two-way dialogue medium
The open rate of SMS is 98% compared with 22% for emails. Source: Venture Beat
Text messages can be 8-10xmore effective at engaging customers.Source: Cellit, Mobile Marketer
SMS remains a valid digital communication channel and popular medium
“On average, SMS messages are read within four minutes, making them highly convertible.”Source: Wikipedia
“98% of text messages are read vs. 29% of Tweets vs. 12% of Facebook posts vs. 20% of emails”Source: http://blog.logmycalls.com
14
ü One central location for all data
ü Ability to integrate data from various data sources (app, customer database, web, and more)
ü Multi-channel solution which enables cross-channel campaigns using a unified user profile
© 2016 Teradata
Mobile and platform capabilitiesUnified user profile and data management
15
ü Device information
ü App usage behavior – last activation, first install, etc.
ü Data in other channels
ü Custom fields – buy button, search, Facebook connect, and more
ü Easy-to-use drag and drop UI
© 2016 Teradata
Mobile and platform capabilitiesEasy drag-and-drop segmentation tool
16 © 2016 Teradata
Mobile and platform capabilitiesOrchestrate multi-channel, multi-step campaigns
ü Powerful and easy-to-use automation whiteboard
ü Create campaigns based on rules and filters
ü Schedule campaigns to run automatically to constantly create value
ü Use frequency capping to ensure the user experience
ü Combine with other channels
17 © 2016 Teradata
Marketing consulting servicesDrive more value from your investment and support your business requirements
Strategy
Idea Generation Workshop
Customer Value ManagementContact StrategyMarketing Planning and Budget Allocation
Advanced AnalyticsEvent-Based Marketing
Busin
ess
Impr
ovem
ent
Serv
ices
Busin
ess
Ana
lysis
Se
rvic
es Maturity Audits
Campaign Efficiency Analysis
Integrated Marketing Capabilities Assessment (IMCA)
Business Case Calculation
Va
lue
for
Cus
tom
er
Creative Services
Extended ServicesDigital Messaging Optimization
Data-Driven Discovery Data-Driven Customer Acquisition
Customer-centric strategy and optimized budget allocation
Increased Return on Marketing Investment through conversion, channel optimization
and cost effective processes
Ability to scale and keep up with the fast moving marketing environment
Campaign Handling
Multi-Channel Media Planning
Tactics & Processes Enablement
18 © 2016 Teradata
Customer success storiesGlobal customers across many industries
19 © 2016 Teradata
Summary
ü Comprehensive feature set for personalized, targeted and automated push marketing and SMS messaging
ü Integrate with other channels to drive a multi-channel strategy and a coherent customer experience
ü Support business requirements with customer, professional and consulting services
ü Powerful platform for increasing engagement, retention and revenue for mobile apps
20 © 2016 Teradata
THANK YOUPiraya P.Email : piraya@irewardsasia.comTel : +66 (0)2 624 0620www.irewardsasia.com
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