customer preferences of dell over hp

PRESENTED BY:- BINNY SAMUEL SUVRADEEP SINHA RAJESH MANJAREKAR SONAM PATIL HEMENDRA MHATRE

“Research is an organized set of activities to study and develop a model of procedure technique to find the result of a realistic problem supported by literature and data such that its objectives are maximised”

WHAT IS RESEARCH

Is defined as a highly intellectual human activity used in the investigation of nature and matter and deals specifically with the manner in which data is collected, analyzed and interpreted.

RESEARCH METHODOLOGY?

A hypothesis is an explanation for a phenomenon which can be tested in some way which ideally either proves or disproves the hypothesis.

Null hypothesis (Ho) Alternative hypothesis(HA)

WHAT IS HYPOTHESIS

DELL

World's largest computer distributors in terms of both quantity of units sold and gross income.

One of the United States' largest corporations. A multinational information technology corporation based

in Round Rock Texas, United States Name of the founder, Michael Dell. One of the largest technological corporations in the world. Employs more than 96,000 people worldwide.

Founder

DELL VIDEO

DELLStrength

Inventory turnover rate is �6 days.

Revenue Growth at 100%.

Cost efficiency. � Direct to customer

business model: minimum credit risk.

Latest technology Customization.

Internet sales leadership: $5M everyday, worldwide.

Weakness No proprietary �

technology. High dependency

on component suppliers.

Lack of Software Support for customers.

DELL Opportunity Network service in

B2B. Strong potential in �

China and India. Low costs and

advanced technology. Growth in business,

education and government markets

Threat Dells market share �

very less. Price range

considered premium. Currency fluctuation.

Political instability.� Tariff trade barrier

HEWLETT PACKARD One of the world's largest information technology

companies, operating in nearly every country. Founded by Bill Hewlett and Dave Packard. Developing and manufacturing computing, data

storage, and networking hardware, designing software and delivering services.

Includes personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products.

HP COMPAQ MERGER In 2002, HP officially merged with

Compaq. Compaq itself had bought Tandem

Computers in 1997 and Digital Equipment Corporation in 1998

HP became a major player in desktops, laptops, and servers

HP VIDEO

HEWLETT PACKARD

Strength Leadership Position. Consumer Centric

Brand. Strong after sales

service. Design Strategy:

looks. Cost Strategy.

Weakness

Low Flexibility: Unlike Dell, HP does not have high customization available.

Decline in digital �entertainment market.

Opportunity PC business. Service Industry:

Bought Worlds no.2 service

Threat Pricing pressure. Component pricing. Slow revenue growth

HEWLETT PACKARD

POPULAR MODELS

Dell Inspiron 15R (T540511IN8)

HP Pavilion DV4-2103TU

Rs. 36,600 Rs. 40,500

DELL AND HP COMPARISON

NEED FOR STUDY:-

As it is observed that Dell and HP are the top two computer brands among the buyers.

Among Dell and HP which brand was most preferred.

The study helped to understand the different thinking and the perspective of the people.

HYPOTHESIS

Ho There is no significant difference between preferences of DELL & HP

HA There is a Significant difference of customer preferences of DELL over HP.

SAMPLE AREA & SAMPLE SIZE

As the research was on the Computer Industry the Sample size selected was working professional and students in and around Thane.

The population Size: - Students, and working professionals in Thane.

Sample Size: - 100 Nos.

WHICH BRAND YOU'RE USING?

Dell36%

HP27%

Acer12%

Lenovo10%

others15%

TOP BRANDS

HP DELL LENOVO ACER SONY OTHERS0

10

20

30

40

50

60

70

80

90

100

DELL OR HP YOUR PREFERENCE?

Dell63%

HP37%

Durability22%

Price31%

Brand value44%

Others2%

Price22%

Durability25%

Brand value45%

Others7%

WHO OFFERS GOOD DESIGNER LAPTOPS/DESKTOPS

DELL62%

HP38%

COMPARING THE FEATURES AND PRICE WHICH IS A BETTER BUY?

DELL78%

HP22%

HP OR DELL WHICH IS EASILY AVAILABLE?

DELL HP0

10

20

30

40

50

60

70

IS THE WEIGHT OF HP AND DELL SAME?

YES14%

NO86%

HP OR DELL WHICH IS LIGHTER?

HP46%

DELL54%

CHI SQUARE TEST It is usually used to prove or disprove

hypothesis. This test is conducted when sample size is 50

or more than 50, so as the researcher’s sample size was 100 the above test was conducted.

CHI SQUARE TEST

X2 tab 3.84 < c X2 cal 9.68

Calculations are done in Schedule I

SCHEDULE IPreference O E O-E (O-E)2 (O-E)2/E

DELL 63 50 13 169 3.38

Hp 37 50 13 169 3.38

Total 100 - - - 6.76

Degree of Freedom = n-1 = 2-1 =1Level of significance is 0.05

CONT’D X2 tab 3.84X2 cal 6.76

X2 tab 3.84 < X2 cal 6.76

Ho is rejected & HA is Accepted

So there is significant difference between preferences of Dell & Hp.

DELL OR HP YOUR PREFERENCE?

Dell63%

HP37%

OBSERVATIONS: Out of the total sample size. Dell was used by 36% , HP was used by 27%,

Acer was 12%, Lenovo was used by 10% and other brands were used by 15% of the Subjects. (See Diagram 01).

HP and DELL both were preferred by the whole sample size in the top three brand.

Out of the top two brands Dell and HP, 37% preferred HP where as 63% preferred Dell.

Out of the 37% who chose HP, the reason they chose HP was,

Durability: 22%

Price: 31%

Brand value: 45%

Other reasons: 2%

Out of the 68% who chose Dell, the reason they chose Dell was,

Durability: 22%

Price: 25%

Brand value: 45%

Other reasons: 8%

  Out of the total sample size 62% think DELL offers good designer

Laptops/Desktops as compared to HP’s 38%.

Comparing the features and price 78% preferred Dell and 22% preferred HP.

60% believe Dell is easily available and 40% believe HP is easily available.

86% think there is difference of weight between HP and Dell among the 86%, 54% say Dell is lighter and 46% say HP is lighter.

OBSERVATIONS: (CONT.)

FINDINGS

DELL & HP were the top two preferred brand among the sample size.

Between DELL & HP, DELL was more preferred than HP.

The sample size who preferred HP, preferred it for its brand value, price & durability.

People who prefers DELL, preferred it especially for its brand value & durability.

According to the chi square alternative Hypothesis is accepted.

There is a Significant difference of customer preferences of DELL over HP.

With reference of the questioner it is concluded that Dell is more preferred by the consumers than HP.

CONCLUSION

LIMITATIONS

The limitations which we observe were as follows: With respect to actual population the sample size

was too small. This might be effect the final result. Since the responses were only from Thane, the

report cannot be generalized for whole Mumbai and Thane.

Respondents may have given bias information.  The time limit and money for the research was

limited to collect adequate information for inference for the consumer buying behaviour.  

RECOMMENDATION HP should try to customize their

products on consumers' preference. HP should also look for the Direct model

like that of Dell to increase the profit to improve quality of the product.

Dell should look for more designs like of HP’s matte finish designs.

BIBLIOGRAPHY Paneerselvam, R, Research Methodology,

Prentice Hall of India, New Delhi (2009) www.youtube.com, for videos HP and DELL’s official website, for details of

the company. www.wikipedia.com, for definition of all the

terms. Compareindia.com

THANK YOU