cyberagent organic growth framework
Post on 13-Jan-2017
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1
Tetsuhito SoyamaDirector of Human Resources
CyberAgent, Inc.
CyberAgentOrganic Growth
Framework
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What is CyberAgent?
Fast growth
A lot of New businesses
Great place to work
3
Employees
20 people → 6,000 people
300 xin 1999 (1yr after launch) in 2014
20 people
4
4 million US$ → 2 billion US$
Sales
4 million US$
500 xin 2014in 1999 (1yr after launch)
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Growth Acceleration
4 million US$In 1999
1 billion US$In 2011
2 billion US$In 2014
6
Shareholder Returns
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
2000年
2001年
2002年
2003年
2004年
2005年
2006年
2007年
2008年
2009年
2010年
2011年
2012年
2013年
2014年
Apr., 2000Collapse of
Internet bubble
Sep., 2008subprime crisis
Stock price [unit: yen]
50 x market capitalization
Jan., 2006Livedoor shock
Nov., 2013Highest price since the listing
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What is CyberAgent?
Blog & Game PlatformNo.1 Internet Ad Smartphone Games
Internet Services
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Overview of CA’s HR
・ Founded in 1998 by 2 young workers
・ 6000 employees Average age ; 29
・ Male : Female = 7:3 Female Manager ; 23%
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Agenda
1. Who is Soyama ?
2. What is CyberAgent?
3. Why CyberAgent Grows ?
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3. Why CyberAgent Grows ?
Innovation×
Motivation
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Innovation x Motivation means
A lot of New Businesses×
Great Place to Work
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Framework for Innovation
CyberAgentOrganic Growth
Framework
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CA Organic Growth Framework
New assignmentsupport
Mass of Ideas The rule of Withdrawal
Management decision with
employees
Ideas Decision Withdrawal
If good…Invest more!
Safety net If bad…Giving up
14
CA Organic Growth Framework
New assignmentsupport
Mass of Ideas The rule of Withdrawal
Management decision withemployees
Ideas Decision Withdrawal
If good…Invest more!
Safety net If bad…Giving up
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Employees’ ideas contest
Mass of Ideas
Jigyo Tsuku
ジギョつく
(Jigyo = business, tsuku = create)
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“Jigyo Tsuku”
・ Every week
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・ Opportunity & Reward
・ Whoever
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CA Organic Growth Framework
New assignmentsupport
The rule of Withdrawal
Ideas Decision Withdrawal
If good…Invest more!
Safety net If bad…Giving up
Mass of IdeasManagement decision withemployees
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Open battle among Board Members
Management decision with employees
Ashita kaigi
あした会議“Meeting for Tomorrow”
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“Ashita Kaigi” Competition
BOD Propose Resolution
Team with 4 members
Share result in SNS
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Involving employees in big decisions
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Decision with Employees
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BOD Resolution Battle ”Ashita Kaigi”
700 million USD
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CA Organic Growth Framework
New assignmentsupport
Mass of Ideas The rule of Withdrawal
Management decision with
employees
Ideas Decision Withdrawal
If good…Invest more!
Safety net If bad…Giving up
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The rule of Withdrawal
CAJJ system
CyberAgentJigyo (business)Jinzai (employees)developing system
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J1J2J3
J4J5
J7
J6
J8J9
J10
①Rating by Operating Profit
Core buisness
stage
Surplusstage
Startupstage
②WithdrawalRule
1. 5Q deficit2. 5Q Sales
decline
1. BOD Agenda2. Ashita Kaigi3. Change Director
CAJJ “CyberAgent Business Rating system”
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New assignmentsupport
Mass of Ideas The rule of Withdrawal
Management decision with
employees
CA Organic Growth Framework
Ideas Desicion Withdrawal
If good…Invest more!
Safety net If bad…Giving up
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“CAREER AGENT group”
In-house Headhunters for employees
New assignment support system
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1. Get reqirements from GM, directors
2. Look for candidates inside entire company
3. Propose BOD
Career Agent helps “Challengers”Inside our company
Career Agent do…
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3. Why CyberAgent Grows ?
Innovation×
Motivation
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Innovation x Motivation means
A lot of New Businesses×
Great Place to Work
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Winning Best Companies Awards
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9 yrs
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Our Employees answer in GPTW
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I would say this is a great place to work.
91%People celebrate special events around here.
Management recognizes honest mistakes
as part of doing business. 85%
87%
People here are willing to give extra to get the job done. 87%
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CyberAgent’sHR approachesLead to GPTW
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CA8 （ CyberAgent 8 ）
BOD rotation system
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Our 8 BOD, known as “CA8”
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1.8 board members stay2.Every 2 years, 2 BOD are replaced3.Stepping down is not a demotion!
BOD are role models for “Changing”
CA8 （ CyberAgent
8 ）
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Employee interaction
Club Activities Support Investing Employees’
Good relationships
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Golf with BOD and 80 employees
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Key points for GPTW
Meritocracyand
Good Relations
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Our Fast Growth
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InnovationOrganic Growth Framework
Meritocracy and Good Relation
・ Jigyo Tsuku ・ Ashita kaigi ・ CAJJ system・ Career Agent
・ CA8・ Support for Social Dinner ・ Support for Club Activities
Motivation×
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