cybermedia - digital communication japan 2009

Welcome to Welcome to CyberMediaCyberMediaCreative and marketing driven online communication

overview

Founded: 1987 in Tokyo, Japan

Consolidated revenue: 25 millionUSD

Employees: 100 multinational staff

Offices: 5 cities worldwide

President & CEO: AndreasDannenberg

Welcome to CyberMedia

CyberMedia is one of Japan’s leading digitalcommunication agencies. It’s work is based onstrategic thinking, is creatively driven and employsthe latest global technologies available.

Leveraging the strength’s of the Ad-comm Group,Cybermedia is multi-national, multi-cultural, multi-lingualand highly passionate about it’s clients and workperformed.

Empowered by group synergies…

The ad-comm group

Advertising: StrategicPlanning, Creative,Media Strategy andMedia Buying

Digital Communications,PC & Mobile Applications

Public Relations,Corporate Crisis Communications& Government Relations

Building & Managementof Brand Equity

Event Marketing,Space Design &

Exhibitions

Investor Relations& Communications

Pharmaceutical &Healthcare Marketing

Mar-comm basedVenture Fund

CyberMedia Client selection

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

T9 Friends Web

Case Study Web…

www.renault.jp

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Case Study:Web

In 2003 CyberMedia becamethe online lead agency forRenault Japan with themission to completelyrevolutionize the car makersonline communicationstrategy.

Since then CyberMedia turnedRenaults Japanese staticwebsite into a fully interactivecommunication platform.

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Case Study:Web

Site evolution

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Case Study:Web

Cars

F1

Fun

Racing

Lifestyle

Rich content

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Case Study:Web

Lifestyle related

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Case Study:Web

Interactive

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Case Study:Web

Personalized and database driven

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Case Study:Web

Sales tool

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Case Study:Web

Loyalty building

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Case Study:Web

Result:

215% growth of the user database (from 6,500 to 31,000)

25% of first time visitors become members (before 7%)

60% of the members read the monthly newsletters

Mobile Expertise

CyberMedia also has over 6years of experience in mobilemarketing, being responsiblefor the Japanese mobilestrategy of manyinternational brands …

Mobile Site Examples

Porsche Whitebook Heineken/Warner Campaign GotchaTV

Mobile Site Examples

T9 mobile site T9 Games 　　　　T9 Friends Monthly Manga

Mobile Site Examples

Brita Main Page 　Brita Flashlite Games 　　　Brita Flash screensaver

Mobile Site Examples

Oxygen O2 Mobile Site O2 Flash Wallpaper 　　O2 Flash Game

Mobile Site Examples

RedBull Main Page RedBull Media Section 　 RedBull GPS locator

*sample design

Mobile Site Examples

Moet Mobile Site Moet Campaign Section 　　　 Moet Screensaver

*sample design

Case Study Mobile…

Case Study : Mobile Lufthansa Japan - introduction

From January 2006 CyberMediadeveloped and is currentlymaintaining the Lufthansa Japanmobile site.

Japan was the first country forLufthansa to launch a mobileplatform and it plays a key role inLufthansa's future global mobilestrategies.

Case Study : Mobile Lufthansa Japan - Site features

Lufthansa Firstclass

Interactive city guide Blog featuring the Lufthansa Baer

German Style

Section about seasonal events, locations and places

Flash GamesSoccer Games, Travel Games

Monthly Lufthansa mobile presentSounds for download, screensavers, picture frames, Flash wallpapers

Monthly campaign quiz

Win tickets to Europe and other Lufthansa “goodies”

Monthly mobile newsletter

Monthly special flight offer & “Miles and More” promotion

Case Study : Mobile Lufthansa Japan - Site features

Main page Lufthansa First Class Lifestyle

Case Study : Mobile Lufthansa Japan - Site features

Euro Travel Game 　　 Discover Germany Game 　　 Soccer game

Case Study : Mobile Lufthansa Japan - Site features

Flight Screensaver Flash Flightschedule 　　　Wallpaper Collection

Case Study : Mobile Lufthansa Japan - Site features

City Guides Europe Blog in Flashlite

Case Study : Mobile Lufthansa Japan - a loyalty driver

26% of first time visitors become members

70% of visits to the site are returning visitors

65% of members access the website at least 2-3 times

every month

35% of all members access the website within 6 hours

following a mobile newsletter delivery

Case Study : Mobile Lufthansa Japan

According to the FinancialTimes, CyberMedia hascreated a website that isregarded as the mostcutting edge mobile site inthe airline industry.

T H A N K Y O U

CyberMedia K.K.info@cyber-media.co.jp