dan necklen's inspiration session
Post on 15-Jul-2015
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SEARCH ENGINE OPTIMISATION
(S.E.O.)
GOOGLE IS A MATCH MAKER
OLD SEO
LINKS
TRICKERY
GAMING
NEW SEO
CONTENT
AUTHORITY
SOCIAL METRICS
* plus 1000's of other unknown factors
THE PROBLEM
WEB SEO
MARKETING PR/COMS
WEB SEO
MARKETINGsweet spot
CONTENT MARKETING
Content Marketing is the creation and sharing of valuable free content.
!
!
!
The goal is to attract and convert prospects into customers, and customers into repeat
buyers.
source: copyblogger.com
BLOG ARTICLE CASE STUDIES
Ecomist
BLOG MARKETINGEXAMPLE ONE:
Three Steps To Keeping Your BBQ Cockroach-Free !
Pure Print
BLOG MARKETINGEXAMPLE TWO:
The Power Of Promotional Pens !
FACEBOOK MARKETING
CASE STUDIES
Vitafresh
FACEBOOK MARKETINGEXAMPLE ONE:
Tauranga Art Gallery
FACEBOOK MARKETINGEXAMPLE TWO:
GET RICH SLOW
WHO IS LIKEABLE?
KERI Social Media Specialist
DAN Important Person
JO-MARIE Blog writer
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