dan parker danparker@livingloud.org.uk @livinglouduk · ibiza coco pops coco a beau google play...

Dan Parker danparker@livingloud.org.uk @LivingLoudUK

Nothing threatens the health and wellbeing of children more than childhood obesity

Halve childhood obesity by 2030

Reduce health inequality

2018 2030

MISSION

Protect children from advertising

Make the healthier

choice easier Improve the food

our children consume Mitigate

pester power

Empower parents to make

informed decisions

Improve school food standards Update

nutrient profiling

PRINCIPLES

Increase activity in

schools

Greater active travel Safe physical

activity

Fast food near schools

20% SUGAR

REDUCTION

2020

Year 1 5% target Year 1

2% result

CONSULTATION CLOSES TONIGHT

CONSULTATION CLOSES 7 DECEMBER

No measures on sales promotions

OMISSIONS

No measures on use of children’s characters

OMISSIONS

No measures to limit sports sponsorship

OMISSIONS

Our mission is to make every UK ad a responsible ad

ADVERTISING STANDARD AUTHORITY

PROPORTIONATE

corresponding in size or amount to something else

“Nothing threatens the health and wellbeing of children more than childhood obesity”

Dan Parker danparker@livingloud.org.uk @LivingLoudUK