danone nutrition commitments & added sugar reduction · danone nutrition commitments &...
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Danone nutrition commitments & added sugar reduction Agnès Martin, PhD. – Danone, Health & Diet Advocacy Director
Joint meeting of the High Level Group on Nutrition & Physical Activity and the EU Platform on Diet, Physical Activity & Health
Luxemburg - October 26th, 2018
| 1 |
A.Martin, PhD. (Danone, Health & diets advocacy director)
Agenda
Steffen & al (2015). http://science.sciencemag.org/content/347/6223/1259855
• Danone: its mission, ambition & commitments at 2020
• Reformulation efforts on sugared dairy products & related challenges
• Added sugar reductions achieved
• Reformulation is not the only solution
A.Martin, PhD. (Danone, Health & diets advocacy director)
Danone mission since 2004
Steffen & al (2015). http://science.sciencemag.org/content/347/6223/1259855
52% dairy &
plant-based products
« Today, a unique health-focused portfolio that allows Danone to be a key player in the Food Revolution”
https://www.danone.com/content/dam/danone-corp/about-us-impact/publications/en/2018/RADA017_GB_BD2N1809.pdf
A.Martin, PhD. (Danone, Health & diets advocacy director)
Danone ambition & nutrition commitments (2016)
Steffen & al (2015). http://science.sciencemag.org/content/347/6223/1259855
#5
#6
https://www.danone.com/content/dam/danone-corp/about-us-impact/policies-and commitments/en/2017/2017_04_NutritionCommitments.pdf
A.Martin, PhD. (Danone, Health & diets advocacy director)
Danone nutrition targets @ 2020
Steffen & al (2015). http://science.sciencemag.org/content/347/6223/1259855
Principles (1/2) Defined by: • Type of product • Frequency of
consumption (daily, occasional)
• Type of intended consumer
https://www.danone.com/content/dam/danone-corp/about-us-impact/policies-and-commitments/en/2017/2017_04_NutritionalTargets2020.pdf
A.Martin, PhD. (Danone, Health & diets advocacy director)
Danone nutrition targets @ 2020
Principles 2/2 – Example of daily dairy products • Maximum threshold for energy & nutrients to limit (saturates, sugar) • Minimun threshold for nutrients to encourage (protein, calcium) • Minimal overal nutritional quality/100g (Rayner score )
< 200kcal/svg < 170kcal/svg < 140kcal/svg Energy
< 11,5g/100g < 7g/100g < 2,5g/100g > 2,2g/100g > 120mg/100g or svg < 4
Total sugar Added sugar* Saturates Protein Calcium Nutrition quality (Rayner score)
Objectif @ 2020: 100% compliance
* Definition aligned on EU Annex on added sugars
Added sugar target based on WHO free sugar guidelines
A.Martin, PhD. (Danone, Health & diets advocacy director)
An ambitious reformulation plan since 2016: Nutripride
Scope: sugared dairy products
• A 4 years plan focused on products for daily consumption and major brands
• A step by step approach to keep consumer preference (no guaranty of success)
• Use of natural technological solutions (fermentation, pH, flavor, texture etc)
• A silent approach vs consumers (no claim - sugar reduction < 30%)
18 countries + CH
A.Martin, PhD. (Danone, Health & diets advocacy director)
Projected added sugar reduction @2020 vs 2015
2015 2018 2020 0
-22%
-17%
-10%
-12%
-17,5%
-5,6%
-6,1%
Sugared
Sugared -20% -5,4%
6,7%
Added sugar content @ 2020 below the target
5,9%
All daily sugared dairy (Sales weighted average)
A.Martin, PhD. (Danone, Health & diets advocacy director)
Not only reformulation, also innovation
Steffen & al (2015). http://science.sciencemag.org/content/347/6223/1259855
• Launch of new plain offers
A.Martin, PhD. (Danone, Health & diets advocacy director)
Conclusions
Steffen & al (2015). http://science.sciencemag.org/content/347/6223/1259855
• Danone has ambitious nutrition targets & strong commitments by 2020 o A major reformulation plan focusing on products for daily consumption
• It is feasible to reduce added sugar (> 10%)
• But it’s a long, difficult & expensive process
o Dependent of consumer acceptance and trends Step by step approach Failure is possible
o Important investment : 4 Mio€ & 10 FTE in R&D in 2017 • Innovation can also play a key role
• EU regulation on nutrition claim (« reduced in ») does not help to leverage reformulation efforts
to consumers
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