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Danske Spil sports betting- a market leader in open competition

Jens Nielsen

Head of Sportsbook

Danske Spil

Historical overview

• 1990’s Official Danske Spil monopoly but de facto competition from offshore operators (tele betting)

• 1994 Danske Spil sportsbook ‘Oddset’ launched. Retail bettingonly.

• 2000’s Heavily increasing competition from offshore online operators

• 2002 Danske Spil online betting launched

• 2012 License system implemented

• 2012-2018 15 sports betting license holders are active online & retail

GGR 2012: $183m

GGR 2017: $363m

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Our sports betting productsFixed odds betting

Oddset: The market-leading brand

Strengths: History, retail, easy, fun, Danish-angled special bets

Youbet: Launched March 2018

Strengths: Wide offering prematch and in-play, 20.000+ events in-play/month, higher odds, advanced bettingfunctionalities

Pools betting

Launched 1949

UK soccer-based

Horse racing

Racing & trotting

Fantasy

Seasonal & daily

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Oddset – soccer and domestic focus

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Esports betting at Oddset

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Youbet – in-play betting and advanced features

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Retail channel – digital solutions

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Online channel – mobile focus

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