dark arts for statewatch news directors
Post on 09-May-2015
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Dark secrets online overlords of the
very important things I won’t dwell on:
• social media • news judgment • technology • SEO • cat photos
& sensibility
desire
what I will dwell on:
ackage, repackage, repeat.
Flickr photo courtesy of user scmgee.
P
lifehacker.com I. Package, repackage, repeat
lifehacker.com I. Package, repackage, repeat
lifehacker.com I. Package, repackage, repeat
lifehacker.com I. Package, repackage, repeat
lifehacker.com I. Package, repackage, repeat
packaging reinforces
packaging extends reach
stock and flow
Umbering is narrative.
Flickr photo courtesy of user svenwerk.
N
popurls.com II. Numbering is narrative.
popurls.com II. Numbering is narrative.
theatlantic.com II. Numbering is narrative.
lists promise comprehensiveness
lists promise limits
lists promise hierarchy
lists promise authority
Eadlines are hooks.
Flickr photo courtesy of user minifig.
H
“ Imagine you're writing a headline for a magazine
(one with tight deadlines)
rather than a newspaper.
source: Gawker founder/CEO Nick Denton
“
wired.com vs. gawker.com III. Headlines are hooks.
Vs.
focus on implications, not events
Vs.
Vs.
nytimes.com vs. google news vs. gawker.com III. Headlines are hooks
12 most profit-producing words III. Headlines are hooks
1. Discover 2. Easy 3. Guarantee 4. Health 5. Love 6. Money 7. New 8. Proven 9. Results 10. Safety 11. Save 12. You
12 most arresting headline words III. Headlines are hooks
1. Top 2. Why 3. How 4. Will 5. Guide 6. Best 7. Secret 8. Ultimate 9. Your 10. Worst 11. New 12. Future
Omments are content. Flickr photo courtesy of user nolifebeforecoffee.
C
ta-nehisicoates.theatlantic.com IV. Comments are content.
ta-nehisicoates.theatlantic.com IV. Comments are content.
ta-nehisicoates.theatlantic.com IV. Comments are content.
ta-nehisicoates.theatlantic.com IV. Comments are content.
content gets assigned
content gets curated
content gets edited
content gets promoted
et the telling fit the story.
Photo courtesy of the U.S. Army.
L
nytimes.com | theatlantic.com V. Let the telling fit the story.
Xplain, explain, explain.
Flickr photo courtesy of user Pip R. Lagenta.
E
“ “
When remotely possible, turn news into explanation.
source: Gawker founder/CEO Nick Denton
slate.com VI. Explain, explain, explain.
voices.washingtonpost.com/ezra-klein VI. Explain, explain, explain.
voices.washingtonpost.com/ezra-klein VI. Explain, explain, explain.
Flickr photo courtesy of user movimente.
Llustrate everything. I
huffingtonpost.com VII. Illustrate everything.
A transportation blog?! Really?
*actual transportation blog headlines VIII. Illustrate everything.
blogs.startribune.com/roadguy VII. Illustrate everything.
“The word that came to mind was ‘brazen.’”
images courtesy of roadguy VII. Illustrate everything.
ompete through co-optation.
Photo courtesy of the U.S. military.
C
andrewsullivan.theatlantic.com VIII. Compete through co-optation.
andrewsullivan.theatlantic.com VIII. Compete through co-optation.
npr.org VIII. Compete through co-optation.
treams, not stories.
Flickr photo courtesy of user Mr. T in DC.
S
city room and l.a.now IX. Streams, not stories.
gothamist network IX. Streams, not stories.
feed > post
subscriber > visitor
city room vs. gothamist IX. Streams, not stories.
Flickr photo courtesy of user Stuck In Customs.
inimal is magical. M
[Noun] [verb]:
[Blockquote]
A reader writes:
[Blockquote]
marginalrevolution.com X. Sully ledes.
marginalrevolution.com X. Sully ledes.
slate.com X. Sully ledes.
nytimes.com X. Sully ledes.
it’s quick
it demands listening
it evokes a conversation
it triggers awareness
speedy visual fun explanatory focused straightforward authoritative hierarchical conversational engaging continuous simple efficient comprehensive concise adaptable collaborative ubiquitous social economical arresting networked creative aggressive engaged serial bi-directional ebullient forceful filtered digressive bold cathartic curatorial steady data-driven resourceful frequent plugged-in iterative
Let’s apply this, friends.
proposed theme
TEXAS: The ongoing conflict between the state government and the EPA regarding air quality rules.
• Buildup posts, key interviews, etc. • The banner narrative • The illustration • Promotion strategy • Follow up
Flickr photo courtesy of user scmgee.
How does story this break down?
ideas?
maybe something like
• Who’s in charge of what? Table?
• Six Key Lieutenants in the Battle Against the EPA
• Other ideas? (This is where you participate so Elise doesn’t feel like a fool.)
expectations of the digital reporter
• Enterprise everyday • Curate community • One banner piece a week • Follow-up
the digital reporter’s day
7am 9am 12pm 3pm
Reading, curating
Enterprise work/finish or have sketched out
tomorrow’s lede
typical internet traffic
Analysis/standout
post
what you can expect from us
• Weekly story planning calls for those who need it • Check-in anytime to shape data projects • “Challenges” to improve skill sets • Facilitating monthly “clean-up day” for explainer topic pages • Support site so reporters can help each other
thank you xie xie
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