dark traffic: dark search, dark social, dark mobile by marshall simmonds

#SMX #23C3 @mdsimmonds

Run…..Rabbit Run!

-DARK TRAFFIC-

Dark Search

Dark Social

Dark Mobile

Although this is a template, these slides have been created as examples to show you what’s possible within the template. PLEASE DELETE ALL EXAMPLE SLIDES AND NOTES BEFORE CREATING OR IMPORTING YOUR OWN DECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! The template works best if you use it to create a presentation from scratch. However, this blank layout offers you flexibility to insert your own slides above the SMX footer. You must use this footer at on almost all of your slides. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately! Before you do anything else, replace “#XXa” in the footer with your session’s specific hashtag. In PowerPoint, Select VIEW>SLIDE MASTER to edit and include it on all slides of your presentation. Also add your @twitterhandle (or @companyhandle if you prefer). Ask your session coordinator for the session’s specific hashtag! This template is high-resolution 16:9. DO NOT change it to 4:3. Also note that if you import a 4:3 presentation into 16:9 you may encounter display issues. The template uses Century Gothic & Corbel as default fonts. Arial is a secondary font that may appear. Note that older versions of PowerPoint may not have these as an option; change to Arial or other standard sans-serif-font. When inserting text, you *MUST* use only standard fonts. We cannot guarantee event laptops will have specialty fonts installed, nor can we do so onsite. Powerpoints with animations may not translate well to pdf/slideshare format – you may also submit a 2nd version / scrubbed deck more appropriate for posting online by SMX production staff.

Example Title Slide:

Although this is a template, these slides have been created as examples to show you what’s possible within the template. PLEASE DELETE ALL EXAMPLE SLIDES AND NOTES BEFORE CREATING OR IMPORTING YOUR OWN DECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! The template works best if you use it to create a presentation from scratch. However, this blank layout offers you flexibility to insert your own slides above the SMX footer. You must use this footer at on almost all of your slides. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately! Before you do anything else, here’s how to replace “#XXa” in the footer with your session’s specific hashtag. In PowerPoint, Select VIEW>SLIDE MASTER to edit SLIDE #1 to include it on all slides of your presentation. Also add your @twitterhandle (or @companyhandle if you prefer). Ask your session coordinator for the session’s specific hashtag! This template is high-resolution 16:9. DO NOT change it to 4:3. Also note that if you import a 4:3 presentation into 16:9 you may encounter display issues. The template uses Century Gothic & Corbel as default fonts. Arial is a secondary font that may appear. Note that older versions of PowerPoint may not have these as an option; change to Arial or other standard sans-serif-font. When inserting text, you *MUST* use only standard fonts. We cannot guarantee event laptops will have specialty fonts installed, nor can we do so onsite. Powerpoints with animations may not translate well to pdf/slideshare format – you may also submit a 2nd version / scrubbed deck more appropriate for posting online by SMX production staff.

Original Searcher

@CJSherman

It’s Invisible Y’all

Direct Traffic 2013-2014

Was ist Dunkle Verkehr?

Dark Search

Dark Mobile

Dark Social

Direct traffic Apps

Browsers Image Search Secure Search Misinformation

Apps Twitter

Referral Traffic Android

Email IM

Direct Traffic Sharing Apps

Facebook SnapChat WhatsApp

Here's what we see, here's what we think. Our approach is observations, not necessarily solutions.

talk to clients

talk to your boss

talk to non-technical people

HOW TO

Methodology System Wide Overview All Time

# of Sites

# of Categories

Total Page Views

Total Visits

Total Search Visits

307 billion

83 billion

22 billion

Total Social Visits 56 billion

Total Mobile Visits 41 billion

Dark Search

Misinformation

Not Provided

Search Marketshare

Google 92%

Yahoo 4%

Bing 4%

Other 0%

Search Marketshare

TOTAL 2015: 3,757,962,322

referrals

BuzzFeed Shenanigans

http://recode.net/2015/09/16/this-week-on-recode-decode-ceo-jonah-peretti-explains-how-buzzfeed-won-the-internet/

http://recode.net/2014/02/02/the-year-facebook-blew-past-google/

Source: SimilarWeb

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

Google v. Facebook Traffic Referrals, May 2013 - Jun 2015

Google Facebook

Google v. Facebook Traffic Referrals

Google Facebook

Source: Define Media Group Digital Index

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

8,000,000,000

9,000,000,000

10,000,000,000

1/1/13 - 6/29/15

The most prevalent categories in search

HTTPs vs HTTP

HTTPs Search Traffic

HTTPs vs HTTP

Social Shares Go Buh-Bye

Facebook

https://developers.facebook.com/docs/plugins/faqs “You can't move the likes, shares or comments directly to the new URL but you can use the old URL as the canonical source for the number of likes or shares at the new URL. We include background on how to do this below.”

META Referrer Tag

https://moz.com/blog/meta-referrer-tag

Define Media Group Blog

DefineMG.com/Blog

Image search 2012-2015 = Walled Garden 125 Sites Over 24,100,000 Visits for “imgres”

Launched

Hummingbird

Panda 4.0

Image Galleries Last Stand

Galleries

Let There Be Light

Most Popular Month 2012-2015 Month Total October 1,092,361,766

November 1,077,142,226 December 1,053,079,429

May 916,094,122 September 893,020,023

April 889,096,949 March 886,527,331 June 866,162,392

January 848,990,848 August 839,765,742

July 831,301,096 February 813,783,634

Grand Total 11,007,325,558 Source: Define Media Group Digital Index

dark traffic: dark search, dark social, dark mobile by marshall simmonds

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