data donderdag 30 oktober 2014 - mapr
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Data donderdag 30 oktober 2014 - MapR
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BIG DATAUsing big data to increase customer spend and loyalty
Research cited on the Harvard Business Review blog found that personalization can deliver five to eight times the ROI on marketing investment and boost sales 10 percent. Consumers are fine with sharing personal details so long as it earns them something.
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