dataman group direct mail

Dataman Group Direct Mail & Telemarketing Lists

Water Dealers Have to Market

Reaching the Right People

at the Right Time

Dataman Group Direct Mail & Telemarketing Lists

You Have to Market !

• New Customers = Profit

• Market Share

• Attrition

• Lead acquisition Cost

• Trends

Dataman Group Direct Mail & Telemarketing Lists

“This fellow Charles Lindberg will never make it. He’s doomed”

-millionaire Harry Guggenheim, 1927

Dataman Group Direct Mail & Telemarketing Lists

“There appears to be no commercial application for the

electric light bulb”

-Thomas Edison

Dataman Group Direct Mail & Telemarketing Lists

“I don’t need bodyguards”

--Jimmy Hoffa, July 30, 1975,

several days before he disappeared

Dataman Group Direct Mail & Telemarketing Lists

“There is no reason for any individual to have a computer in

the home”

-Ken Olsen, President

Digital Equipment Corporation

Dataman Group Direct Mail & Telemarketing Lists

If you Snooze, You Lose

Take the bull by the horn

&

fine-tune your marketing strategies.

Dataman Group Direct Mail & Telemarketing Lists

Your Tools for Success

How To Get The Job Done

Dataman Group Direct Mail & Telemarketing Lists

Direct Marketing

• Direct Mail• Telemarketing• E-mail Marketing• Door-to-Door Marketing• Niche Marketing

Dataman Group Direct Mail & Telemarketing Lists

Direct Mail

• Coupon Mailers

• Postcards

• Letters

• The Offer!

Dataman Group Direct Mail & Telemarketing Lists

Telemarketing

• Dealing with the Federal DNC

The law and your SAN

The “Self-Scrub”

• Benchmarks

Dataman Group Direct Mail & Telemarketing Lists

E-mail Marketing

What you hear

What you think

The Way it Really Is

Dataman Group Direct Mail & Telemarketing Lists

Door-to-Door Marketing

• Formatting a list for door-to-door

• Asking for referrals• Door hangers

Dataman Group Direct Mail & Telemarketing Lists

Niche Marketing

Reaching the Right People

At the Right Time

Dataman Group Direct Mail & Telemarketing Lists

Key Niche Markets

• New Homeowners

• Parents of New Babies

• Homeowners with Children

• Homeowners by Credit Score

• People with Ailments

• New Businesses

• Selected Businesses

Dataman Group Direct Mail & Telemarketing Lists

New Homeowners #1 market group in

water quality industry

• Utilizes public information

• Do you need to be the first in the door?

• Setting up a successful, comprehensive New Homeowner program

Dataman Group Direct Mail & Telemarketing Lists

New Parents &Homeowners with Children

• Tremendous Concern with Water Quality and the safety & security of family

• New Birth + Pre-Natal household option

We want the best for our families !

Dataman Group Direct Mail & Telemarketing Lists

Homeowners by Credit Score

• Credit score of 650+• Homeowner• With/without phones

They’ll pass credit !

Dataman Group Direct Mail & Telemarketing Lists

Ailment Sufferers

• Health & Well-Being is Over-riding concern

• There is nothing more Important than your

Health!

• Diabetes• Allergies• Heart Disease• High Blood Pressure• Psoriasis /Skin problems• Respiratory diseases

Dataman Group Direct Mail & Telemarketing Lists

Businesses

New Businesses

Get ‘em while they’re hot

Existing Businesses

• Select by SIC or type of business

• Select by employee size or sales volume

Dataman Group Direct Mail & Telemarketing Lists

Choosing a Strategic Partner

• Years in Business

• Affiliation with DMA,

other professional organizations

• Referrals

• Word of Mouth

• Results count!

Dataman Group Direct Mail & Telemarketing Lists

• Working with the Water Quality Industry since 1980

• Member, Florida Direct Marketing Association

• Member, National Direct Marketing Association• Member, Water Quality Association• Member, Boca Raton Chamber of Commerce• Member, Broward County Chamber of Commerce• Member, Palm Beach County Better Business Bureau

Dataman Group Direct Mail & Telemarketing Lists

Works closely with individual Water Quality Dealers to help them

Reach the Right People at the Right Time.

Dataman Group Direct Mail & Telemarketing Lists

• Provides dealers with insight based on 24years of experience in the industry.

• Educates new dealers on creating comprehensive direct marketing programs.

• Works to establish an on-going, long term relationship, based on mutual respect and

experiential results.

Dataman Group Direct Mail & Telemarketing Lists

Our Success is Your Success

Reach the Right People at the Right TimeReach the Right People at the Right Time

1(800) 771-DATA www.datamangroup.com