dealer conference 2013 update rollovers · 2013-10-02 · dealer conference 2013 – update...
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Dealer Conference 2013
Update Rollovers
April 2013
Wolfgang Dietsch
Productmanagement
Dealer Conference 2013 – Update Rollovers
>>
2 Apr 2013 Wolfgang Dietsch
Update Rollovers
1. Innovations 2012
> review and update
2. Outlook 2013
> new products and options 3. Rollover Portfolio 2013
> product positioning
> ideas for usage
Dealer Conference 2013 – Update Rollovers
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3 07.03.2013 Productmanagement WD
Spray arms at the roof brush is an USP of
WashTec`s SoftCare models Pro and Juno!
Description
Rinse before and after the wash including
drying aid cover the car precisely because of
contour following spray arms
Benefit
Lowest consumption of chemicals and ideal
application because of almost no overspray
Innovation No 1: Express-Programs
Dealer Conference 2013 – Update Rollovers
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4 07.03.2013 Productmanagement WD
Spray arms are used to speed-up wash
programs:
1. Foam at roof brush SMA345
2. High-pressure at roof brush SMA431
3. ShineTecs at roof brush SMA680
in combination with second rinse at rear
of portal SMA605
Important:
• Max 2 additional options from above
beside standard rinse!
• Selection of best programs due to
customers expectations
• Don´t forget to inform your service
technicians
Innovation No 1: Express-Programs
Dealer Conference 2013 – Update Rollovers
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5 07.03.2013 Productmanagement WD
1. Foam at roof brush SMA345 can be used in sequence
> HP-roof < HP-side > foam + wash < wash …
> foam + HP-side + wash < wash …
2. High-pressure at roof brush SMA431 can be used in sequence
> foam < HP-side > hp-roof + wash < wash …
3. ShineTecs at roof brush SMA680 in combination with with second rinse
at rear of portal SMA605 can be used in sequence
> ShineTecs + polish + rinse < drying aid < dry …
Innovation No 1: Express-Programs
Dealer Conference 2013 – Update Rollovers
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6 07.03.2013 Productmanagement WD
Next wash will start faster, if car drivers stay in the car.
Touch screen of terminal CP5 provides ideal customer convenience.
Innovation No 2: Drive-in
Dealer Conference 2013 – Update Rollovers
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7 07.03.2013 Productmanagement WD
Innovation No 2: Drive-in
Description
Touch screen terminal CP5 can be used to
• give car drivers the choice to select “stay
in the car” or “wait outside the car”
• show the right operating manual and ask
for acceptance
Benefit
Optimized convenience for wash customers
and more washes per hour for the business
of the operator.
Dealer Conference 2013 – Update Rollovers
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8 Productmanagement WD 07.03.2013
New: perfect for both operating modes, extra START-button for wait outside users
Innovation No 2: Drive-in
Dealer Conference 2013 – Update Rollovers
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9 Productmanagement WD 07.03.2013
1. Pure Touchless-wash can be offered as guaranteed scratch-free wash
2. SofTecs-wash can be offered with intensive high-pressure pre-wash
3. Touchless-wash plus ShineTecs-polish can be offered as exclusive top-program
Innovation No 3: Touchless and Touchless-Combination
Dealer Conference 2013 – Update Rollovers
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10 07.03.2013 Productmanagement WD
Description
SoftCare² Pro Combination
• Turbo-nozzle technology for high-pressure
• FlexStream for chemical spray, contour
high-pressure and drying
• SofTecs wash material as usual
Benefit
Perfect combination giving all possibilities for
a very successful wash business.
Clear USP of WashTec to have all-in-one in
a compact rollover.
Available also in pure Touchless version
Innovation No 3: Touchless and Touchless-Combination
Dealer Conference 2013 – Update Rollovers
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11 Productmanagement WD 07.03.2013
Varianten alkaline + acid alkaline only short version Skibox ShineTecs
Express Polish
best wash and
dry result
wash result
might be less
wash and dry
results less
to combine with
A/B/C
for ShinTecs
only
for other polish
products
=> forward chemical spray
high-ph contour
chemical spray
high-ph contour
chemical spray
high-ph contour start mid of car
<= reverse chemical spray
high-ph side
chemical spray
high-ph side +
wheel wash
chemical spray
high-ph side +
wheel wash
contour scan
=> forward chemical spray
low-ph side HP-roof contour HP-roof contour …
<= reverse wheel wash HP-side HP-side +
drying aid
=> forward HP-roof contour rinse drying
<= reverse HP-side drying aid/wax drying … …
=> forward rinse drying ShineTecs +
polish + rinse
hydrophobic
polish wax
<= reverse drying aid/wax drying drying aid polish +
drying aid
=> forward drying drying drying
<= reverse drying drying drying
Innovation No 3: Touchless and Touchless-Combination
Program recommendations
Dealer Conference 2013 – Update Rollovers
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12 Productmanagement WD 07.03.2013
Benefit: Operating cost saving compensates higher invest soon.
Innovation No 4: AquaX² Water Reclaim
Dealer Conference 2013 – Update Rollovers
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13 Productmanagement WD 07.03.2013
Cost savings due to lower energy consumption for pump in filter mode
Reflush mode Filter mode Stand-by
AquaX² 0,95 kW 0,40 kW 0,05 kW
AquaX 1,50 kW 1,50 kW 0,05 kW
Savings - 37 % - 73 %
AquaX² 0,95 kW 0,40 kW 0,05 kW
Aquapur 1,10 kW 1,10 kW 0,05 kW
Savings - 14 % - 64 %
Innovation No 4: AquaX² Water Reclaim
Dealer Conference 2013 – Update Rollovers
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14 Productmanagement WD 07.03.2013
Cost savings calculation
Wash business high mid low
Operating hours per day 12 h 6 h 0 h
Energy savings per day 17.0 kWh 11.4 kWh 5.9 kWh
Estimated days per year 100 165 100
AquaX² versus AquaX
Energy savings per year: 4,185 kWh
Cost savings per year: 628 € (cost of electricity 0.15 €/kWh)
AquaX² versus AquaPur
Energy savings per year: 3,069 kWh
Cost savings per year : 460 € (cost of electricity 0.15 €/kWh)
Innovation No 4: AquaX² Water Reclaim
Dealer Conference 2013 – Update Rollovers
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15 Productmanagement WD 07.03.2013
Further cost savings for operation without flocculant
Aquapur: above 600 washes per month flocculant is needed to guarantee required
water quality, because of lower filter capacity of this model.
AquaX²/AquaX: no flocculant required, because water flow in filter is only half as fast
and therefore filter efficiency considerably higher.
AquaX² versus AquaPur
Flocculant per wash: 10 to 15 ml
Cost per wash: 12.5 ml x 3 €/l = 0.0375 € per wash
Costs per year 600 washes per month x 12 x 0.0375 €
Cost savings per year 270 €
+ Electricity cost savings 460 €
= Total cost savings 730 € => ROI 5 years
Innovation No 4: AquaX² Water Reclaim
Dealer Conference 2013 – Update Rollovers
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16 Productmanagement WD 07.03.2013
All-in-one solution of rollover and small truck wash
Benefit: Perfect for passenger cars up to max size vans Car Dealer
Parcel Services
Innovation No 5: SoftCare Pro Classic XL320
Dealer Conference 2013 – Update Rollovers
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17 Productmanagement WD 07.03.2013
Compact Camper Big Camper with alcove roof extension
Innovation No 5: SoftCare Pro Classic XL320
All-in-one solution for Vans and Campers
Benefit: Additional wash business, when rental station is close-by.
Dealer Conference 2013 – Update Rollovers
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18 Productmanagement WD 07.03.2013
Innovation No 6: Special Chemical Application
Critical areas of cars need special treatment.
Either manual per-wash or more intensive chemical use.
Two solutions to solve the major cleaning problems:
1. InsectSpecial on FlexStream with SoftCare² Pro/Juno
Contour following application of insect cleaner at right
distance and angle by the rotating FlexStream.
2. RimSpecial by WheelFlash with SoftCare² Pro/Juno
Active positioning of spray nozzles for precise and
replicable application of rim cleaner.
Dealer Conference 2013 – Update Rollovers
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19 Productmanagement WD 07.03.2013
Innovation No 6: Special Chemical Application
Critical areas of cars need special treatment.
Either manual per-wash or more intensive chemical use.
Chemical consumption must be much higher to be effective
1. InsectSpecial on FlexStream with SoftCare² Pro/Juno
40 ml for half of the car instead of 10 to 20 ml /standard)
for total car means 4 to 8 times higher concentration of
high alkaline chemicals.
2. RimSpecial by WheelFlash with SoftCare² Pro/Juno
20 ml per wheel instead of 10 to 20 ml for total car
means 4 to 8 times higher concentration of acid or high
alkaline chemicals.
Dealer Conference 2013 – Update Rollovers
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20 Productmanagement WD 07.03.2013
Benefit: ROI calculation shows potential, for example WheelFlash:
Business case WheelFlash
Price increase per wash 1,50 € 1,00 €
Chemcials new -0,36 € -0,36 €
minus chemicals today* 0,16 € 0,16 €
Margin WheelFlash 1,30 € 0,80 €
Price increase sales option 2.958,00 € 2.958,00 €
minus today´s SMA330 -1.163,00 € -1.163,00 €
Discount 35% 35%
Net price increase 1.166,75 € 1.166,75 €
Break even
Total washes 898 1458
Months of operation 64 64
Washes per months 14 23
* = Gross list AUWA
Innovation No 6: Special Chemical Application
Dealer Conference 2013 – Update Rollovers
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21 Productmanagement WD 07.03.2013
Innovation No 7: ACS - Advanced Chemical System
• Additional safety:
No more exposure to chemical products
as with today´s container system
• Additional quality:
Eliminates risk of confusion, no operations
without chemicals, precise dosing
• Additional convenience:
Alert message when cartridge is empty,
buffer tank provides time for cartridge change,
filling levels can be checked remote
• Positive for economy & ecology:
Potential to reduce costs of staff in charge of car wash,
less consumption due to use of high concentrated products,
less transport expenses
Dealer Conference 2013 – Update Rollovers
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22 Productmanagement WD 07.03.2013
Comparison of consumption and transport weight based on a selected site
ACS reduces the weight of the products by 243kg per 10.000 washes!
To
da
y
Application Frequency Product Consumption / ml Total washes
Insects 10% maxiclean eco 11 9091
Rim 35% maxiclean eco 12 2381
Foam 100% auwaschaum eco N7 Duft 7 1429
Shampoo 100% shampan eco Duft 9 1111
CDA 100% konservan dry eco 10 1000
Wax 50% thermowax dry eco 10 2000
Polish 15% ShineTecs 40 1667
Weighted sum per program: 42,3
with
AC
S
Application Frequency Product Consumption / ml Total washes
Insects 10% ACS PreLavan 10 5000
Rim 35% ACS Wheel 10 1429
Foam 100% ACS Foam 2 2500
Shampoo 100% ACS Shampoo 2 2500
CDA 100% ACS DryGloss 4 1250
Wax 50% ACS ShineWax 5 2000
Polish 15% ACS ShineTecs 20 1667
Weighted sum per program: 18
Innovation No 7: ACS - Advanced Chemical System
Dealer Conference 2013 – Update Rollovers
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23 Productmanagement WD 07.03.2013
Innovation No 7: ACS - Advanced Chemical System
Conditions for ACS sales
• Country release:
chemicals must be permitted
logistics must be organised
• Not to use for high consumption:
not usable with Touchless
not usable with InsectSpecial
not usable with WheelFlash
• Argumentation:
safety, quality, convenience are main advantages
additional costs because of higher technical effort
(max 0.05 € per wash compared to standard products)
Dealer Conference 2013 – Update Rollovers
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24 07.03.2013 Productmanagement WD
New in 2013: EasyWash in size 20
Wash height of 2.0 m for EasyWash results in machine height of 2.81 m,
which is the lowest one in the product portfolio now.
EasyWash sizes:
• vehicle height 20
• vehicle height 23
• vehicle height 26
• vehicle height 29
Dealer Conference 2013 – Update Rollovers
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25 07.03.2013 Productmanagement WD
New in 2013: EasyWash Design Plus
With the new design “Plus2 EasyWash sizes 23, 26 and 29 are
available with a LED program display now.
Dealer Conference 2013 – Update Rollovers
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26 07.03.2013 Productmanagement WD
Coming soon: new option for EasyWash
EasyWash will be available soon with swivelling roof nozzle for
optimized drying of rear side of the cars.
Dealer Conference 2013 – Update Rollovers
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27 07.03.2013 Productmanagement WD
Coming soon: new option for WashTec Terminal
Terminal CP5 with touch screen will be available soon with
credit card reader (release will come country by country)
Dealer Conference 2013 – Update Rollovers
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28 Productmanagement WD
performance
price
SoftCare Pro
Classic
EasyWash
Plus
EasyWash
SoftCare²
Pro
SoftCare
Evo
SoftCare Juno
Classic
SoftCare²
Juno
SoftCare Takt
Classic
SoftCare²
Takt
07.03.2013
Rollover Portfolio 2013
New SoftCare Basic
models coming soon
on Pro and Evo basis
Dealer Conference 2013 – Update Rollovers
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29 07.03.2013 Productmanagement WD
Rollover Model Recommendation
wash counts
price
an
d p
erf
orm
ance
SC² Juno
SC Juno Classic
SC² Pro
SC Pro Classic
EasyWash Plus
EasyWash
Car wash business of last years
Comparison to local competition
Chance to increase wash counts
Chance to increase wash price
First check situation and discuss potential of carwash site together with investor
positive
trend
negative
trend
Dealer Conference 2013 – Update Rollovers
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30
ACS
07.03.2013 Productmanagement WD
Rollover Model Recommendation
better wash
wash counts
price
an
d p
erf
orm
ance
SC² Juno
• Express
• Drive-in
• WheelJet / WheelFlash
• FlexStream / Insects
• Touchless Combination
SC Juno Classic
• Express
• Drive-in
Easy Plus
• HP-Onboard
• ShineTecs
• Multibox
EasyWash
• HP-Onboard
better wheel wash
insect removal
care/polish program
better drying
etter convenience
SC² Pro
• Express
• Drive-in
• WheelJet / WheelFlash
• FlexStream / Insects
• Touchless Combination
SC Pro Classic
• Express
• Drive-in
• XL 320
Dealer Conference 2013 – Update Rollovers
>>
31 Apr 2013 Wolfgang Dietsch
Thank you for
your attention!
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