death of the cold call · makes sales prospecting is now easier than ever. stay informed with...

• National Director of Technology Education

• WFG National Title Insurance Company

• About.me/justinstutz

• App Wrap

Death of

the Cold Call

Jeff Lobb

Founder & CEO

SparkTank Media

COLD CALLING IS DEAD X

The original definition of cold calling was

reaching out to somebody you don’t know

anything about and trying to sell them

something. Anybody who does that these

days is taking really unproductive approach

But you’d also be a fool to stop making

unexpected sales calls.

Disover.Org surveyed

more than 1,000 senior executives

and found that 75 percent have taken an

appointment or attended an event based

on an unexpected sales call or email.

The average sales

rep only makes 1.3

phone calls per lead

before giving up.

Your clients…

Who are they ?

Where are they?

Real Estate Agents, Brokers, Attorneys,

Loan Officers, Mortgage company owners

Let’s Talk About..

Career Student - - - - - - - - -

Sales Champions - - - - - - - - - - - - - - - - - - - - - - -

Sales Ninjas - - - - - - - - - - - - -

Fine Line Between the…

1. Online content that features your prospect. - Specifically Website

2. Social - FB - Instagram - Find Family, Friends and Interest

3. Linkedin - Previous employers - Understand the past

4. LinkedIn – Bio, History

5. Google - Online Reputation

Studies show that when you have access to these 5 pieces of info conversion

rate from initial prospects to appointments increases….

16.7 %.

5x5 Method Sales Calls

If you double dial, you will

reach 18% more of your list.

Double Down on the Double Dial

TeamLink

Let’s Talk LinkedIn

Focus on the right people Makes sales prospecting is now

easier than ever.

Stay informed with insights Turn cold calling into warm

conversations.

Build trusted relationships Helps you build trust even before

the initial conversation.

LinkedIn – Sales Navigator

LinkedIn – TeamLink TeamLink

CRM Email

Retargeting

Campaigns

Predictive

Data Solutions

Facebook

Facebook

Advertising

• Lists

• Pages

• Messenger

• Live

Facebook

• What comes up ?

• Are their sites mobile ?

• What's their Online Reputation look like ?

Google

Stop in’s

&

Open houses

1. Online content that features your prospect. - Specifically Website

2. Social - FB - Instagram - Find Family, Friends and Interest

3. Linkedin - Previous employers - Understand the past

4. LinkedIn – Bio, History

5. Google - Online Reputation

Studies show that when you have access to these 5 pieces of info conversion

rate from initial prospects to appointments increases….

16.7 %.

5x5 Method Sales Calls

5x5 Method Sales Calls

1. Online content that features your prospect. - Specifically Website

2. Social - FB - Instagram - Find Family, Friends and Interest

3. Linkedin - Previous employers - Understand the past

4. LinkedIn – Bio, History

5. Google - Online Reputation

Finding the Need –

Looking for the Gaps

More Appointments and More Sales

1. Learn the 5x5 method

2. Continuous Social Engagement and Conversation.

3. Find areas where they are in NEED of help

4. Demonstrate ways to help them build their business

5. Offer them Solutions FIRST, then earn the business!

Critical Strategy to…

You need to realize

that you are in way

more businesses

than just title.

Focus

Relationships

and Solutions

• National Director of Technology Education

• WFG National Title Insurance Company

• About.me/justinstutz

• App Wrap

Death of the Cold Call

Jeff Lobb, Founder & CEO SparkTank Media