decklaration - 7 deck rules - overview (rules to build great presentations)
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The purpose of this slide deck is to help you create insightful and powerful presentations.
Ideas and information are power, only if they can be conveyed. That is what a great presentation does – it conveys your message effectively.
7 Deck Rules will guide you through the art and the science behind creating a great presentation.
Happy decking!
The rules outlined here have evolved over the years based on
work at various organizations.
Author’s Message
7 Deck Rules uncovers the art and science behind creating great presentations.
Acknowledgement
The author wishes to acknowledge the inspiration taken from the Landis Template, created by Ken Landis (Deloitte), in developing 7 Deck Rules
A big thank you to clients and colleagues who have helped me grow over the years (Tim Westendorf, David Hodgson, Sumit Malhotra, Jordane Elmassian and Sundeep Nehra)
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What is a Deck?
Decks are documents in slide format (like this one!).
Deck can be used to communicate ideas in a more informative and persuasive manner.
Reasons to
create documents
in a
Deck format
Easier to connect with your audience
Easier to structure ideas as slides are discrete objects
Easier to shorten the document creation process
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Deck
A deck is a document laid out using slides in a presentation format – it helps communicate a message in a compelling and insightful way
Document
In its essence a document is communicating a message or an
idea
Easier to be solution oriented and make decisions
Easier to read slides (instead of lengthy documents)
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5
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Types of Documents
Most types of documents can be created using a deck format.
Executive Summary
Strategy Document
Business Case
Research Paper
Technical Paper
Thesis
Meeting Document
Planning
Status Report
Requirements & Specs
Instructions & Guides
Procedures
Request for Proposal
Proposal Responses
Sales Pitch
Brochures
White Paper
Point of View
Resume
Personal Portfolio
Personal Profile
Decision Analysis
Business Document
Design Document
Various types of documents can be written in the deck format.
We recommend all documents be built in a deck format.
See Slide 8 for Benefits
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Avoid Death by Bullets. Follow 7 Deck Rules and standout.
Death by Bullets
10 Billion presentations are created every
year . 95% are bad - they do not convey
the intended message.
Bullets do kill in this case. PowerPoint
bullets that is.
95% of presentations suck.
Following 7 Deck rules will help you
speed up the document creation process
so that you can convey your message
in a compelling and insightful way.
Be in the Top 5%.
5%
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The Rules
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7 Deck Rules – Overview
Follow 7 rules to make compelling presentations.
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Understand the Canvas
Keep itSimple
Make it Sing
Tell a Story
Leverage a Library
Solve a Problem
Focus on Composition
7 DECK RULES
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V
II
IIIVI
VII
IV
Follow them all to
successfully convey your
message.
There are 7 Rules behind the
art and science of creating a
great presentations.
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7 Deck Rules – Benefits
Leverage a tested mechanism to produce excellent presentations in a short time-frame.
It inspires you with proven problem solving
techniques.
It will save you time by helping you quickly build
deliverables
7 deck rules provides a methodical approach to
building deliverables
It helps structure your ideas and information in solution oriented way.
Bottom line: It will help you convey your message in a compelling
way.
It provides a template so you can focus on the
content & not the format.
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Rule # I:
Understand the Canvas
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Rule I: Understand the Canvas
A typical slide has 6 distinct components.
The Headline is a short title describing the slide1
The Lead is a brief, sharp statement summarizing the slide2
The Body is the core part of the slide (also known as the Storybox)3
The Company Logo is displayed for branding purposes4
Page number in the middle of the slide5
The Department or Project Name is displayed for branding purposes6
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Rule # II:
KeepitSimple
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Rule II: Keep it Simple
Simplicity is necessary to properly convey an idea.
Powerful Simple
Col
lect
Organize
Reducing complexity is in of itself complex and
takes a focused approach
Continuously Organize, Collect and Reduce
content as the Deck as the deck is being built
The goal of simplicity is to emphasize the
insightful and remove the distractful
Natural tension between simple and powerful,
finding the right balance is the goal
Eliminate
Reducing Complexity
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Rule # III:
TellaStory
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Rule III: Tell a Story – Storyboarding Depicted
Storyboarding is a simple method to keep the Deck focused and coherent.
A great storyline has an engaging beginning, insightful content & a
clear conclusion
Its easier for the audience to understand complex concepts when explained in a storyline
In combination, the Slide Title and the Slide Lead
will summarize the entire deck
The storyboard process converts brilliant,
abstract ideas into a coherent storyline
Storyboarding is the method for the creation of a storyline of a deck
How these 5 point would be storyboarded
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Rule # IV:
SolveaProblem
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A Deck should solve a problem. A methodical approach should
be taken when solving a problem.
Rule IV: Solve a Problem
Principle 2: OrganizationPrinciple 1: Process
Divide the problem into smaller discreet parts such that there is no overlap, no gaps.
A methodical process should be used to find the right viable solution, not just any solution.
Principle 3: Frameworks Principle 4: Focus
Problems can be complex – typical with little effort a major part of the problem can be solved. So focus on what is important.
Using formal frameworks to structure your analysis will help support the conclusions reached.
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Rule # V:
Focus onComposition
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Follow these 6 principles to ensure writing is informative and direct.
Focus writing on the subject matter
Align writing with the deliverable objective
Use clear, concise and precise language
Utilize ethical and inoffensive Language
Use correct grammar, punctuation & spelling
Follow conventional rules
Rule V: Focus on Composition
Use active voice (vs. passive voice)
Express ideas in positive terms
Distill your message (levels of details)
Using headings to label content
Group thoughts into clusters
Sequence thoughts logically
Principle 5: Leveling & Labeling Principle 6: Voice & TonePrinciple 4: Structure
Principle 2: Language Principle 3: SubstancePrinciple 1: Rules
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Rule # VI:
LeverageaLibrary
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Rule VI: Leverage a Library
Why re-invent the wheel when building deliverables? Have a library of slides handy and leverage.
All objects and models that can be used for visualsWork bench with basic objects that are frequently used
Set 2: Objects and ModelsSet 1: One Pager
Established frameworks and methodologiesA standard one page executive summary template
Set 3: Executive Summary Set 4: Frameworks and Methodologies
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Rule # VII:
MakeitSing
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Rule VII: Make it Sing
Function (information) and form (design) go hand in hand.
Accentuate with VisualsChoose your Colors Direct the Eyes
Colors have deep meaning.
Choose your colors as would choose
your words – carefully.
Use creative diagrams to illustrate – as
simply as possible – concepts, models
and processes
The slide flow should be understood in a
flash. To achieve this, structure the slide
in a way so as to guide the viewer eyes.
DesignInformationHuman’s are
visual creatures
Information
is power
Design your information so it can be
conveyed in an understandable power
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In Conclusion:
Make a Decklaration
Get your message heard
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The art and science behind creating a compelling presentations simple – always follow the 7 Deck Rules.
Conclusion – 7 Deck Rules
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Understand the Canvas
Keep itSimple
Make it Sing
Tell a Story
Leverage a Library
Solve a Problem
Focus on Composition
7 DECK RULES
I
V
II
IIIVI
VII
IV
In the time-pressed world we
live – who won’t find this
useful?
Follow ALL these rules
collectively to building
insightful presentation, fast.
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Salahuddin KhawajaDeveloped and Designed by
salahk@gmail.com
More at Decklaration.com
ABOUT THE AUTHOR
Salah has 14 years of experience, primarily in the
Financial Services Industry. Before joining JP Morgan
he spent 11 years at Deloitte & Touche helping Fortune
500 clients with various types of Strategic Initiatives.
He is currently is based in Hong Kong with responsibility
for delivering the next generation platform for Securities
Processing.
Areas of Expertise: Strategy Development, Business
Transformation, System Integration, Program & Project
Management, Mobile Strategy, Data Analytics, Executive
Presentations
Sample Clients: Bank of America, Citi , MasterCard
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