decoding justice 2.0: tapping into the social network effect

decoding Justice 2.0tapping into the social network effect

Patrick McCormickManager Digital Engagement

Department of Justice Victoria

23 June 2010

Web 2.0 in Government Conference Sydney

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decoding Justice 2.0 tapping into the social network effect

1. understanding the context

2. tinkering with new tools

3. listening to the crowd

4. responding and collaborating

1. understanding the context

the public sector is evolving

1. 20th century administrative bureaucracy

2. new public management - performance

3. triple bottom line - shareholders and stakeholders

4. co-productive, shared enterprise

read-onlyrigid, prescriptive, hierarchical

read-writeagile, principled, collaborative

citizen expectations are changing

3 types of expectations - Charlie Leadbeater

• I need – essential services government must provide

• I want – discretionary services responding to demand

• I can – option to self select, participate, co-produce

why now?

• Internet 1.0 – low or no cost production and distribution

• netizens 1.0 – surplus computing and doing capacity

• web 2.0 - new tools, behaviours, expectations

the Internet has something to do with it

compact yet immense, a ‘small world’

• 10x growth adds ‘one hop’

• growth is organic and ad hoc

power law distribution mostly below and above the mean•few with many links•many with few links

In Search of Jefferson’s Moose - David G. Post

power law distribution mostly below and above mean• few with many links• many with few links

what does this mean for government?

a new approach

• share (not cede) power, when and where appropriate

• maintain authority in old and new models

• government as a platform, providing a citizen ‘API’

key components

• culture of experimentation and collaboration

• open access to public sector data and information

• voice of authenticity, uncertainty and contestability

2. tinkering with the tools

supporting a culture of collaboration internally

• Justice portfolio employs over 21,000 staff

• police and prosecution, courts, prison and corrections services, tribunals and agencies

• protecting citizen rights, emergency services, racing and gaming policy and legal advice to government

using social media externally to support existing role in community and establish trusted, authentic presence on new platforms

sharing information to reduce costs, build trust and confirm public safety objectives

using social media to target alcohol related violence by encouraging user input and content creation

2. listening to the crowd

using social media monitoring tools to capture the direction of online conversations

breaking down social media activity by issues and level of interest

Fire Ready42%

Speed Cameras & Fines

4%

Alcohol & Street Violence

26%Championship

Moves5%

Courts & Sentencing

4%

Vital Valued Victorian

2%

Sex Offenders14%

Problem Gambling

3%

issues share of voice

tracking social media stats over time to identify increased interest in key topics

0

1000

2000

3000

4000

January February March April

Month on Month Trend

Alcohol & Street ViolenceSocial Media Analysis26%

April 2010

plotting social media spikes against news items and events to determine impact

Violent CBD brawl

Street violence talk spawned by Williams’ death

developing a social media dashboard to provide a snapshot for senior stakeholders

Profile Results Popular On… Main issues

Alcohol & Street Violence 1081 71% News sites & blogs• CBD brawl• Carl Williams’ death

Championship Moves 202 142% News sites • Very little discussion of SMS to suburban footballers

Courts & Sentencing 155 61% News sites• News reports without public comment• VCAT discussed on low-impact legal blogs

Fire Ready 1717 15% News sites & blogs• Blog discussion of Christine Nixon at the Royal Commission• Sympathy for Russell Rees, including messages of support on CFA Facebook page

Problem Gambling 140 100% Forums & blogs• Shane Warne slammed for his tweet about online gambling• Brimbank's $9.7m/month gambling habit

Sex Offenders 563 14% News sites & blogs• Pope to meet with sex abuse victims, including an Australian• 'Sexting' a hot topic: Microsoft pulls ad; Fed Gov warns youth about the dangers

Speed Cameras & Fines 160 966% Forums• Motoring forums abuzz with talk of unmarked speed cameras, and 'revenue raising'• Discussion of new camera technology

Vital Valued Victorian 91 12%Forums & social

networks• CFA: launch of iPhone app; support for Russell Rees; radios not delivered

Change

4. responding and collaborating

Bunyip State Forest, Black Saturday, Anthony Brownhill

the worst natural disaster in Australia’s history

Victorian Fire Map 9 February 2009, dse.vic.gov.au

CFA, Black Saturday, Flickr

providing citizens with up to date information through diverse, convenient channels

Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue

managing the information load and access to meet demand and prevent bottlenecks

Kinglake, Aerial view, news.com.au

maintaining community engagement to prepare for future emergencies

Yarra Valley, Black Saturday, Flickr

going where the people are to build trust and improve access to timely information9,300 fans x average 150 friends = 1,209,000 people

because people want to help and can play a role that government is well placed to facilitate

seeking citizen support for emergency volunteers Vital. Valued. Victorians.

sharing emergency information in timely, convenient way extends frontline response to community

being mobile and providing tools that enable citizens to help themselves and their neighbors

geospatial data and location aware smart phones deliver powerful tools into the hands of citizens

decoding Justice 2.0 tapping into the social network effect

1. understanding the context

2. tinkering with new tools

3. listening to the crowd

4. responding and collaborating

Thanks!

Patrick McCormickpat.mccormick@justice.vic.gov.autwitter: @solutist

Questions?

re-using this presentation? the fine print…

• Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5

• Put simply, this means:– you are free to share, copy and distribute this work– you can remix and adapt this work

• Under the following conditions– you must attribute the work to the author:

Patrick McCormick (pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu)– you must share alike – so if you alter or build upon this work you have to keep these same conditions

• Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer