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10th - 13th November 2015Jeddah Centre for Forums & Events
Jeddah, Saudi Arabia
Under the Patronage of His Highness Prince Abdullah bin Saud bin Mohammed Al SaudHead of the Tourism Committee in Jeddah
www.decofair.com
DECOFAIR 2015
POST SHOW REPORT
Organised by:
DECOFAIR 2015 POST SHOW REPORT Contents
www.decofair.com 01
Organiser Message 02
Event Highlights 03
Decofair 2015 Exhibitor and Brand List 06
Exhibitor Testimonials 10
Visitor Information 11
Show Features 13
Marketing 14
Supporters and Partners 15
www.decofair.com 02
Organiser Message
Organised by Reed Sunaidi Exhibitions and inaugurated by HH Prince Abdulla bin Saud bin Mohammed al Saud, Decofair 2015 took place at the Jeddah Centre for Forums and Events from 10th to 13th November.
Decofair is Saudi Arabia’s largest international interior design, furniture and furnishings exhibition for industry professionals and high net worth individuals looking to source, network and learn about the latest products and design trends from around the world.
Decofair 2015 presented 110 exhibitors and over a hundred international brands from 15 countries, including Italy, France, UK, Portugal, Egypt, China, UAE, Norway, USA and many others.
This year’s edition welcomed more than 7,000 attendees and featured Art Deco, an art exposition presented by Saudi Centre for Fine Art. The Student Design Display created by the Faculty of Home, Economics, Interior Design and Furniture from King Abdulaziz University and Creative Workshop area organised by 90D Creatives.
Welcome to the review of the 7th edition of Saudi Arabia’s largest International Design Show –
Decofair 2015
www.decofair.com 03
Event HighlightsDates: 10th to 13th November 2015Venue: Jeddah Centre for Forums and Events, Saudi Arabia
Exhibitor InformationDecofair 2015 displayed 110 local and international participants exhibiting in 9 di�erent sectors
Exhibitor Pro�le
Flooring TextilesDesign & Architectural
Services
Furnishings LightingKitchen & Bathroom
Products
Furniture Décor Accessories Outdoor Furniture
9,800GROSS SPACE IN M2
7,107UNIQUE ATTENDEES
115EXHIBITORS AND BRANDS
15COUNTRIES
www.decofair.com 04
52%FURNITURE
5%OTHERS
12%DESIGN AND ARCHITECTURAL SERVICES
2%OUTDOORFURNITURE
8%DECOR ACCESSORIES
2%TEXTILES AND SOFTFURNISHINGS
8%LIGHTING
2%FLOORING
7%FURNISHINGS
2%KITCHEN AND BATHROOM PRODUCTS
Exhibitors by sector
“ It was a very good experience. We are very happy with the welcome we’ve been getting. There is a lot of interest in our products and we are thinking of coming back to this show next year.
Joana NunesDirector of Project Department AIMPP, Portugal
All Portuguese products displayed at the show were purchased by the local buyer for the showroom in Jeddah.
www.decofair.com 05
“ Creative Closets have participated in Decofair for over 4 years now; we try to be here in Decofair yearly because it covers all our target clients. Decofair is getting better and better every year from A to Z.
Creative Closets, KSAFifth Time Exhibitor
Exhibitors Feedback
85%SATISFIED WITH THE QUALITY OF VISITORS
75%SATISFIED WITH THE EVENT OVERALL
74%WOULD LIKE TO EXHIBIT IN 2016
82%FOUND POTENTIAL CUSTOMERS, SUPPLIERS OR PARTNERS
www.decofair.com 06
Decofair 2015Exhibitor and Brand List
EXHIBITOR / BRAND COUNTRY STAND NO.
ACCESSORIESArt Plus UAE E-75Art Studio Italy E-40Artistico Egypt A-210Gallery One UAE C-90Gallery Mansour Egypt A-210(1)International Image KSAJotashield Norway D-93Jotun Norway D-90Lady Design Norway D-92National Paints Jordan E-80Sayegh Group - National Paints Jordan E-80YFZ KSA F-60
DESIGN AND ARCHITECTURAL SERVICESAl Fikrah KSA B-260Art Plus UAE E-75Art Studio Italy E-40Bannoub Décor KSA F-80Bumerango Portugal E-30Cameron Design House UK D-33Dasar KSA E-50Ebreez KSA B-130; B-160Ejab Jeddah KSA B-210Ettejah Al Mohandeseen KSA B-130Faisal Salah KSA A-15Huren Design KSAID Design KSA B-220Randa Fahmy Egypt A-210(4)Smart Building Systems KSAUnited Company for Industrial Development & Contracting (Unio�ce) KSA D-80Wooder KSA A-170Zahrat Al Bahrain KSA E-72
FLOORINGAl Mira Carpets KSA E-100Art International KSA F-70Malaysian Timber Council Malaysia C-05
www.decofair.com 07
Decofair 2015Exhibitor and Brand List
EXHIBITOR / BRAND COUNTRY STAND NO.
FURNISHINGSAFAL Aluminum Systems Co. LTD KSA C-100Alucobond Aluminum Factory LLC China B-110Fenomastic My Home Norway D-91Jotashield Norway D-93Jotun Norway D-90Lady Design Norway D-92National Paints Jordan E-80Sayegh Group Jordan E-80The Paper Partnership Wallpapers Ltd. UK D-30
FURNITUREA Pacheco Portugal E-30AFAL Aluminum Systems Co. LTD KSA C-100AHCOF China B-115AIMMP - Associacao das Industries de Madeira e Mobiliario de Portugal Portugal E-30Al Badaha KSA B-280Al Fikrah KSA B-260Al Refaie Group / Reef Global Group KSA A-290; B-300Al Sabban KSA F-40Al Shaya Home Furniture Kuwait D-45Al Sourayia KSA C-80Alucobond Aluminum Factory LLC China B-110And So To Bed UK C-40Antonino Maia Costa LDA Portugal E-30Antonino Sofa Portugal E-30Artistica KSA F-70Ba Zhou Yifeng Furniture China A-50Bat Eye LDA Portugal E-30Bintang Jati Indonesia C-30Bowen O�ce Furniture Co. Ltd. China C-05Bumerango Portugal E-30Closet & Décor KSA F-75Closet World KSA D-100Connex PTE LTD Singapore Singapore B-10Creative Closets KSA C-60Creative Mary Portugal E-30CV. Ambar Jati Furniture Indonesia C-30CV. Isen Jaya Abadi Indonesia C-30Depage Palace KSA B-170DFN SRL Italy D-47Distinction Contract UK D-35EIFCO Egypt A-220
www.decofair.com 08
Decofair 2015Exhibitor and Brand List
EXHIBITOR / BRAND COUNTRY STAND NO.
FURNITUREEmotional Brands Portugal E-30Ethan Allen USA C-51Formatama Megakreasi Indonesia C-30Gallery Mansour Egypt A-210(1)Haining Kendy Furniture China A-50Haryonon Lombok Handicraft Indonesia C-30Hinox Technology for Automation & Saving Energy KSA D-60Istikbal Turkey C-70Istana Perabot Indonesia C-30Kalingga Furniture Indonesia C-30Ligne Roset France D-50Likecork Portugal E-30Masakin Fiber Glass Doors KSA B-180Malabar Portugal E-30Malaysian Timber Council Malaysia C-05Mega Furniture Indonesia C-30MetalTec Egypt A-210(3)MetalTec for Engineering Industries Egypt A-210(3)Mr. and Mrs. KSA C-75Nesma KSA A-310Nesma Holding Co. KSA A-280Nomad KSA F-60Notre Art Egypt A-210Ottiu Portugal E-30Primedoing Portugal E-30Rui Matias Portugal E-30Saudi Abu Issa KSA C-50Siro Advanced Industries S.A.E. Egypt A-240Smart Furniture Egypt A-210Spiver KSA F-90Swan KSA D-70Teleset Mobilya TurkeyTemahome Portugal E-30The Morrocan Boutique KSA A-345; A-120UD. Gaharu Persada Indonesia C-30Urban Wood KSA B-200US Made Mattress USA A-330We Productise Portugal E-30Yap LDA Portugal E-30YFZ KSA F-60
www.decofair.com 09
Decofair 2015Exhibitor and Brand List
EXHIBITOR / BRAND COUNTRY STAND NO.
KITCHEN AND BATHROOM PRODUCTSAl Badaha KSA B-280Distinction Contract UK D-35
LIGHTINGBalubaid for Electric Est. KSA A-255Candle Mania Egypt A-200Cameron Design House UK D-33DFN SRL Italy D-47Electronic Phantom KSA E-70Gallery Mansour Egypt A-210(1)Kandil Egypt Egypt A-180; A-190Khaled Al Harbi Est. KSA E-70Kharabaa Al Jannoub Est. KSA A-315Laser Lights KSA B-05Prada Rosso Italy A-10Venetia Studium LTD UK D-40
OUTDOOR FURNITUREDFN SRL Italy D-47Distinction Contract UK D-35Ebreez KSA B-130; B-160Malaysian Timber Council Malaysia C-05
TEXTILES AND SOFT FURNISHINGSDistinction Contract UK D-35K. A. International UK E-60Riyadh Velvet KSA B-120Venetia Studium LTD UK D-40
OTHERBeijing Talent China B-115Egyptian Exhibition & Convention Authority Egypt A-210King Abdulaziz University KSA D-31King Abdulaziz University (Faculty of Home Economics) KSA E-100Mado KSA B-230O' Café KSA B-50; F-30Saudi Council of Engineers KSA A-140
www.decofair.com 10
Exhibitor Testimonials
“
“
We’ve received such an overwhelming response for having our lighting piece here that we had to print extra brochures on the second day. We are really grateful to Decofair for the opportunity to promote our products.
Cameron Design house, UK First time exhibitor
It was a very useful meeting we had with Arabian Enterprise Incubators at the “How to do business in KSA” seminar. John Lockwood explained in detail how
KSA. We will consider AEI services and assistance in entering the KSA furniture market.
DFN, ItalyFirst time exhibitor
www.decofair.com 11
Visitor Information
Trade Visitorsby Company Activity
7,107ATTENDEES
TRADE VISITORS’ COMPANY ACTIVITIES INCLUDE:
%32 Interior Design and Architecture%18 Engineering services / Construction / Contracting services%20 Furniture Distribution / Retail %5 Government%5 Hotels%20 Other
+ 23%INCREASE IN TRADE VISITORS
%12 %12
Purchasing Responsibility
%36SOLERESPONSIBILITIES
%12SPECIFYING / INFLUENCE BUTNOT PURCHASING
%41JOINTRESPONSIBILITIES
%12NO PURCHASING / SPECIFYING RESPONSIBILITY AT ALL
%49TRADEVISITORS
%51NON-TRADE VISITORS
www.decofair.com 12
Visitor Objectives
Visitor Interest
Visitor Information
95% OF VISITORS SATISFIED WITH THE SHOW
Make a deal
Meet companies I am considering doing business with
Identify and/or evaluate new products / services
Ability to see di�erent products / exhibitors in one place
Stay up to date on trends in the design industry
Gather market information to set priorities or strategy
Meet and network with others in my industry sectors
Attend creative workshops
Find companies to represent / distribute* Multiple answers
18 34 47 35 45 21 16 13 16
%
%
Furniture
Décor accessories
Furnishings
Flooring
Lighting
Textiles
Outdoor furniture
Kitchen & bathroom products
Design / Architectural services18 11 12 10 12 7 20 8 13
www.decofair.com 13
86% OF ATTENDEES CONSIDER IT’S HIGHLY IMPORTANT TO
HAVE CREATIVE WORKSHOPS FOR STUDENTS AND
DESIGNERS
Show Features
Art Deco
Student Design Display
Creative Workshops
An art exposition presented by Saudi Centre for Fine Art and that showcase latest art pieces of local and regional artists.
Organised in partnership with Saudi creative community 90D Creatives, workshops provide the opportunity to try the sculpture and calligraphy classes. Visitors interested in learning professional 3D Max programme got a chance to join a special technical seminar for beginners at Decofair.
Welcomes the new generation of future industry professionals to network with international brands and allow young interior designers and architects to showcase their skills and talents by exhibiting their projects. This feature organised by King Abdulaziz University Faculty of Home Economics – Interior Design and Furniture.
www.decofair.com 14
Decofair 2015 MarketingCampaign
Online Marketingwww.decofair.com provides all show-relevant information in one place. Social Media activity generated 24,000 followers.
Social Media Communityover 2,000 posts under #decofair hashtag
18, 761
1,814
131
3,761
71%of Exhibitors were satisfied with
the marketing campaign
5,000Industry leaders, decision-makers and VIPs invited to the show
250,000SMS were sent during the cam-paign
24,467Followers on social media channels
50,000Local and Inter-national contacts reached via e-campaign
106Media onsite
www.decofair.com 15
Decofair 2015 Supporters and Partners
International Partners and Supporters:
O�cial Show Carrier Knowledge Partner: O�cial Forwarder Business Content Partner O�cial Radio Sponsor
www.decofair.com 16
BOOK YOUR SPACE TODAY!
www.decofair.com
Organised by:
7th -10th November 2016
Hilton HotelJeddah, Saudi Arabia
Khulud DurriKey Accounts Sponsorship and Sales Manager - KSA
Tel: +966 12 6682626, Ext: 226Mobile: +966 504641463email: khulud.durri@reedsunaidiexpo.com
Rony HaddadGroup Exhibition Director
Tel: +966 12 6682626, Ext: 164Mobile: +966 540066567email: rony.haddad@reedsunaidiexpo.com
SAUDI ARABIA’S EXCLUSIVE
INTERNATIONAL DESIGNTRADE SHOW
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