defining your workplace strategy: our recommendation to it by meinolf althaus (fujitsu)

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Meinolf Althaus Director Client Portfolio and Innovation Strategy meinolf.althaus@ts.fujitsu.com

Fujitsu Forum Munich 2013

Defining Your Workplace strategy:

Our Recommendation to IT

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Fujitsu Technology and Services Vision

Enable innovation

through people

Power business and

society with

information

Optimize ICT from

end to end

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Todays Topics

Change Happens

Increasing at an Exponential Rate

Start at the Top

Analyse Your Users

A Closer Look

UC&C and

Future Workplaces

Summary

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Change Happens

Increasing at an Exponential Rate

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Huge Changes in the Way We Work

Some Examples

Paper mail pneumatic mail Fax Email Chats Facebook

Telephone Telephone Conferences Web/Video Conferences

Work exclusively from the office work also from home work from everywhere

Fix working hours flex time mix working und personal life

Stationary Working Mobile Working

Our Working behavior changes dramatically

1990 Today

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Future Workplaces Work & Live in the Future

Working from

everywhere

Understanding new

working environments

Shared CleanDesk:

5 seconds to work,

5 seconds for leave

and diversified

office rooms

Integrate new devices to

CleanDesk and IntelliDesk

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End User Centric Computing

What Does it All Mean to Me?

One Size

Fits All

Increasing

Diversity Service

Embedding

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Start at the Top

Analyse Your Users

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Example: Government, 250k Users, 12 Profiles

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Basic

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Administrative

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Teachers

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Judiciary environment

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Office technician

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Land technician

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Security

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Emergencies

Mobility

Servicelevel

Collaboration

Security

Equipmentspecializ…

Access toapplications

Management

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Top Management

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Health basic services

Mobility

Service level

Collaboration

Security

Equipmentspecialization

Access toapplications

Health specialized services

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User Profiles

Services

Products

Reshaping the Workplace

Infrastructure Profiles

Workplace Profiles

Applications and

Delivery Models

Connectivity

Work

pla

ce

Asse

ssm

ent S

erv

ice

s

Task Worker Knowledge Worker Power User

Applications / Software / Level of Collaboration & Mobility

Native Virtualization HTML Cloud

Workflow / Process Security Integration

LAN / WiFi / 3G / 4G / NFC / Wireless Display

Notebooks / Tablet PCs / Hybrid Smartphones / Media Tablets PCs / Thin Clients / Workstations

Peripherals / Accessories / Displays

So

lutio

n

Customizing Maintenance Financial

Service Desk

Mobile Management Unified Comm. & Collaboration Workplace Management

Virtual Client Management

Start at the Top

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10 © FUJITSU LIMITED 2013

User Profiles

Services

Products

Reshaping the Workplace

Infrastructure Profiles

Workplace Profiles

Applications and

Delivery Models

Connectivity

Work

pla

ce

Asse

ssm

ent S

erv

ice

s

Task Worker Knowledge Worker Power User

Applications / Software / Level of Collaboration & Mobility

Native Virtualization HTML Cloud

Workflow / Process Security Integration

LAN / WiFi / 3G / 4G / NFC / Wireless Display

Notebooks / Tablet PCs / Hybrid Smartphones / Media Tablets PCs / Thin Clients / Workstations

Peripherals / Accessories / Displays

So

lutio

n

Customizing Maintenance Financial

Service Desk

Mobile Management Unified Comm. & Collaboration Workplace Management

Virtual Client Management

Walk the talk

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A closer look at

Unified Communication and Collaboration

Future Workplaces

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UC&C pulls together disparate communications, driving cost benefits and

employee satisfaction, with Presence as the key

Bringing it all together

Telephony Voice and data access for fixed and mobile devices

Unified Messaging Single Unified Inbox for Email, Calendar, Voicemail and Fax

Collaboration Instant Messaging, White boarding, Presentations, Audio, Video & Web conferencing, Web 2.0

Communication Enabled Business Processes (CEBPs) Application integration with a simple, consistent, familiar interface enabling click to call functionality from within applications

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Unified Communication and Collaboration Client Devices

ESPRIMO Q

Fully equipped PC

ESPRIMO X

All-in-One PC

FUTRO Z

Multiprotocol Ultra-Thin client

Green Operation

Ring when display is off

Separate optical call indication

Accept call when system is locked

Initiate call when system is locked (handset)

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Future Workplaces – CleanDesk

Which desk would YOU prefer ...

... Especially in a shared office environment

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Summary

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Your Take Aways

Analyze your users and create user profiles

One size does not fit all

Accommodate multiple

Devices

Operating systems

Delivery technologies

Rely on a partner which offers an end-to-end portfolio

FUJITSU offers the entire stack and assessment

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Fujitsu Forum Munich WPS Presence in both Areas

Area 1 –

Reshaping

ICT

Area 2 –

Reshaping

Business &

Society

Focus on Fujitsu's

product portfolio

Scenarios of how Fujitsu

is supporting individuals

and organizations at home,

at work (verticals) and in society

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Thank you for listening!

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