definition of mass marketing retail business of consumables and possible services (delivery,...
Post on 29-Mar-2015
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Distribution networks in Tarbes
Definition of mass marketingRetail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service stores.
Selling methods
Traditional sellingSelf-service stores
Traditional selling
Self-service stores
Summary of stores in Tarbes
NAME ADRESSSHOPPING
SPACE
LOCATIONSALE
METHODSERVICES
Downtown Outskirt
LeclercRoute d’Auch 65800 ORLEIX
>2500 m²X
Self service and traditional saling
Gas Station, loyalty card
Leclerc Route de Pau65420 IBOS
8500m² X
Self service and traditional saling
Gas station, loyalty card, pick up order,restaurant,ticket
LeclercZAC de l'Ormeau 65000 Tarbes
>2500 m²X
Self serviceand traditional saling
Gas station, loyalty card
Géant Casino
Routes de Bagnères 65310 LALOUBÈRE
8000 m² X
Self service and traditional saling
Ticket, restaurant, gas station, pick up order
Intermarché
80 av François Mitterand 65600 SEMEAC
< 2500m² X Self service Loyalty card
Other ways of selling
Direct sellingSpecialized stores
Direct sellingdirect selling concerns the sale of a product directly from the producer to the consumer (without wholesalers or stores)
Specialized storesstores specialized in a particular kind of consumables (domestic appliances, sport items, do-it-yourself, furniture, computers, CDs…)
Thank you for your attention
The students of 2nd A and B – PFEGL. Besse, F. Dulout and E. Farge
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