delmonte category appendix

Roundy’s and Del-MonteRoundy’s and Del-MonteAppendixAppendix

Mark Jutton

Kristin Harris

Jennifer Hayward

Ryan Lontka

Cecilia Mayora

Bart Grochowski

Kamila Mikula

Roundy’s Supermarket Inc.Roundy’s Supermarket Inc.• Headquarters in Milwaukee, Wisconsin• One of the Midwest's oldest and largest

grocers• Owns and operates 154 retail grocery

stores in Wisconsin and Minnesota– Pick ‘n Save,– Copps Food Center– Rainbow Foods– Metro Market

• Annual revenue approaching $4 billion• Nearly 19,000 employees throughout

its entire network

Roundy’s Mission StatementRoundy’s Mission Statement

Nourishing Families. Enriching Lives. Every Day.

Del Monte is committed to enriching the lives of today's family — everyone in the family, including pets — by providing nourishing, great tasting and easy-to-use products that meet the needs of everyone in the home…

Del-Monte SWOTDel-Monte SWOT

Consumer BehaviorScape Consumer BehaviorScape FrameworkFramework

Roundy’s Market ShareRoundy’s Market Share

•Roundy’s •Pet Dog Market Share (52 weeks): 38.9%•Growth in share of 1.3 share points•Share point value: $465,005

Roundy’s SalesRoundy’s Sales

•Roundy’s •Pet Dog total dollar sales volume was down 1.9%

•Loss of $343,865•ROM also experienced decrease of 7% in sales volume.

•Loss of $2,141,041

Pet Treat SalesPet Treat Sales

• Del Monte Pet Dog Products are down 6% (% YAG)

Promotional EffectivenessPromotional Effectiveness

Top Vendor PerformanceTop Vendor Performance

Top Vendor PerformanceTop Vendor Performance