dermot rogers dermot@channelcontent.com learning motion a new step in video-based learning: online...

Dermot Rogers

dermot@channelcontent.com

www.channelcontent.com

www.learningmotion.com

Learning MotionA New Step in Video-Based Learning:

Online & Mobile May’09

Agenda

• Introductions & Objectives• Overview• Background • User Examples• Design Approach• Implementation Issues• Direction / Next Steps• Questions And Answers

What We Do

Use Technology to Support Learning:

- Content Creation- Multi Platform Delivery- Learner Management

Core Problems & Issues

• The Issue with Current Training Models – Costs Too High– Flexibility and Effectiveness Too Low– Need for Greater Access, Engagement & Effectiveness

• Addressing the Issue– Follow Consumer Models

• Online & Portable Rich Media• Blended Delivery & Networking

– Increase Learning Opportunity & Effectiveness– Lower Cost

Custom Learning & Communications Services

Video-Based Business Skills Training Solution

www.channelcontent.com

www.learningmotion.com

www.youtube.com/channelcontent

Clients

Working With

The Offering

Aim: Make Video-based Training Available

Anywhere, Anytime at Low Cost

Increase: Learning Engagement, Impact & Opportunity

Reduce: Training Delivery Cost

Video-based Business Skills Training Solution

Solution Components

Courses

Study Guides Tutor Guides Learning Platform

+

+ +

Courses

Assessments+

+

For Any Platform

Workshop Preparation

Classroom Delivery

Self Paced Study

Learning Reinforcement

JobAid

Easy to Access & Use

Select Module, Clip, Assessment

Sample Clip

Launch the App

iPhone / iTouch

Launch App Select Course

iPhone / iTouch

Select Module Select Clip

Custom Built Experiences

Very positive:

“More in this format please”

“Brought the concept to life”

“Accessed and applied on the job”

“Showed me what to do”

“More engaging than other elearning”

•Branding

•Including own personnel &/or content

•Event driven demand

Likely Direction & Evolution

•Large catalog growth

•Increased mobile consumption

•Interactive video

•Social networking

•Online “markets”

•App Store developments

•Localised versions

•Faster growth in N. America & AsiaPacific

Implementation Experiences

• Varies, though blended approach typical• Classroom + Web• Classroom + mobile• Before, during and/or after

• Accessed on our platform or on theirs• Self-paced online and/or mobile (some offline)• Full solution (courses, clips, assessment, tracking etc)• Clips only

• iPhone setting expectations

Users/Learners Behaviours and Characteristics

• Use Mobile for:– Point of need delivery– Commuting / travelling learning– Learning, communication & entertainment

• Use Online for:– Classroom delivery support– Pre and/or post classroom learning– Self paced study @ work and/or @ home

• Use Offline for:– Classroom delivery support– Self paced study @ work and/or @ home– DVD and/or PowerPoint

Sample Market Data

• Internet access & video 42% of mobile use• 5.2m iPhone users in US (3% of market) doubled in 6 months• Mobile video market 3.4bn’08, 6.4bn’10• Large screen & touch screen biggest users• “smart phones” 18%• Jan 2009 200+ “smartphones” • Mobile web data growth 15-20% per month

In general, the more options, the greater consumption (“3 screens”, “multi-modal”)

• http://www.telephia.com/html/press%20releases/iPhone3G.html• http://onlinevideoguy.wordpress.com/online-video-statistics/• http://www.ambientinsight.com/Reports/LearningTechnology.aspx• http://www.pewinternet.org/topics/Video.aspx

Key Tools & Technologies

• Customised Moodle-based learning platform• Word Press “front end”• Final Cut Pro• Flash, H264, M4V, 3GP• HotLava, CREX, Google Apps etc

http://www.knowledgeshift.net/http://www.onpointdigital.com/cellcast/ http://www.hotlavasoftware.com/http://mlearningworld.blogspot.com/http://mlearning.edublogs.org/http://www.giuntilabs.com/

Q & A

?dermot@channelcontent.com

www.channelcontent.comwww.learningmotion.com