design portfolio
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portfolioRHEA FERNANDEZ
Harrington College of Design 08.12
01
theELYSIAN
The Waldorf Astoria Chicago (formerly the Elysian Chicago) is located at 11 E Walton Street in the heart of Chicago’s Gold Coast. With its ideal location and exquisite architecture, this building served as the perfect space for a bou-tique hotel inspired by fashoin.
For this project I chose to design a restaurant, library, screen-ing room and bar/lounge on the third floor of the Elysian. The next two pages are 3D Studio Max renderings of the library. This space was influenced by the luxury French re-tailer, Hermes. The left wall is covered in an Hermes silk scarf pattern. The trees lining the wall are inspired by the real treesoutside of the Hermes London store which were painted silver as part of their 2009 Holiday display. The ceiling design was inspired by the folding of a pocket square.
theELYSIAN LIBRARY
02
03
Above is a reflected ceiling plan showing the library ceiling design in top view.
theELYSIAN NIGHTCLUB
04
05
Above is a reflected ceiling plan showing the nighclub ceiling design. The ceiling here was inspired by the window displays at Max Mara during the spring of 2011.
rhinoEXPLORATION
06
Using a rhino model inspired by the Moncler 2010 window displays, I con-ducted studies in patterning. After build-ing the model I made 10 cuts in it creat-ing sections and then placing cameras inside each section to see what I woulddiscover.
The result is the images below which I then manipulatedin photoshop to create a unique effect which could then be created into various patterns.
grasshopperPATTERNING
07
In this exercise I worked in grasshop-per to write code that created patterns in the shape of rhomboids which were based on my logo.
On the right are the different codes written with their cor-responding pattern in top view and a 3D view as well.
thePALMOLIVE BUILDING
Hotels as well as the fashion industry arebased on transitions and transformation.The experience that a hotel provides isvery different during the daytime then itis at night. The same is true of the fash-ion industry, designers exhibit their clothing in a runway show with the same precision and attention to detail as a curator in a museum. untem et quisse-quam cus solupta tempeli busant vendell acientium voloreh enisit volorio nsequi is a dolut ero quamenihil imi, nobis simet omnihil laboribus,
The transitions between pieces must be fluid and often times start with daytime looks and end with evening wear. Theperfect time period in fashion to tell an interior story is the 1970s Studio 54 era. This hotel is a contemporary take onthat iconic period in fashion history.
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theRESIDENCES
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The residences in this boutique hotel are located on floors 34 and 35, with the top two floors, 36 and 37 being the hotel event space. Each floor plate is ap-proximately 4,000 rentable square feet, making this condo a total of 8,000 square feet.
The two images shown below are the living room and dining room of the penthouse. The living room has a built in fire-place in the center of the room, and both spaces have cove lighting above that mimics the shape of a runway.
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theGUEST SUITE
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EVENT SPACE
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fashioning in�uence on boutique hotel design
SEAMED
fashioning in�uence on boutique hotel design
SEAMED
thesisSTATEMENT
This thesis is a study in interior design that draws connections between the industries of fashion andboutique hotel design, in order to create a conceptual design process that incorporates the twodisciplines in the form of a branded space.
PleatingSeamsCuttingDrapingStructureFoldingWrappingVolume
INTERIORS FASHION“architecture has been a constant source ofinspiration for my work throughout my career.An architect’s thought process, his choice ofmaterials, the combination of these materialsto create a structure, and the practicality andfunction of a structure are all things that I tryto incorporate in my own work.”- Narciso Rodriguez
“high fashion brands that commision architects expand the possibilities for new architecture. Are these not the new roles to be expected from combining business, contemporary art and architecture?”-Toyo Ito
sharedTERMS
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Concept
Palette
Mood Board
Sketches
Collection
Cut Statement Piece
Fitting
Final MaterialSelection
Production CollectionWearability
Revisions
PresentationBreakdown
fashionDESIGN PROCESS
interiorDESIGN PROCESS
Concept Board
Sketches
Finalize Boards
Furniture
Space Plan
Final Client
Concept Material Selection Floor Plans Renderings
Furniture
Selection Materials Presentation
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brandPROCESS
Concept Space
Sketches
FurnitureSelection
FloorPlans
Concept
Brand
MaterialSelection
Statement
Rendering
Boards
Client
Board
Plan
Aesthetic
Piece Presentation
vieDE LUXE
vieDE LUXE
EXPERIENCEPROGRAMS FASHION INTERIORS
01 Retail Entrance
(revasser)
Dream world, breathtaking, drama
03 Lobby
(vie de luxe)
Luxurious, oppulent
04 Bar
(la belle vie)
Relaxing, jovial, sultry, captivating
02 Dressing Rooms
(la robe)
An orderly, over-designed back-stage
conceptBOARD
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logoDESIGN
logoDESIGN
brandedSPACE
Almost every space has a piece that was designedbased on my logo, whether it be the shape of thenegative space around the logo, or the actual logoitself. To the right are three details from the hotellobby that were designed based on the brandthat I created for myself. From left: Lobby ceilingdesign, lobby light fixture, and lobby ceiling ornamentation.
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Almost every space has a piece that was designed based on my logo, whether it be the shape of the negative space around the logo, or the actual logo itself.
To the right are three details from the hotel lobby that were designed based on the brand that I created for myself. From left: Lobby ceiling design, lobby light fixture, and lobby ceilingornamentation.
BC
D
EF
�oorPLAN
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
G
floorPLAN
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BC
D
EF
�oorPLAN
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
G
This is the plan for the entire ground floor of Vie de Luxe. A) is the entrance space, B) the display walls that hold merchan-dise, C) dressing rooms, D) rooms with full length mirrors and guest seating, E) the transitional space, F) the hotel lobby, and G) the lounge.
re�ectedCEILING PLAN
B
C
D
EFG
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
The RCP shows the ceiling details that were a very important part of my design. Details are key aspects of fashion design. Column and ceiling details in interiors are similar to when a collar hits a neckline in fashion.
reflectedCEILING PLAN
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re�ectedCEILING PLAN
B
C
D
EFG
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
B C
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
C
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
D
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
D
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
E
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
F
G
KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE
SEAMED
SEAMED
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