designing for the future - the rise of design

Designing for the Future The Rise of Design

design talks #1 | Orange Labs Tokyo | Sept. 24th 2014 Mario Kazumichi Sakata (@mariosakata)

(c) Rise of the Planet of the Apes

Product & Technology Paradigm

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Diversity Complexity

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Human beings do Design.(We cannot control systems anyway)

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(c) MAZDA

(c) SUBARU

Therefore we need to understand the behavior of the system.

1. Explore the ‘frame’ of a system.

2. ’Unframe’ to discover the problem.

3. ’Reframe’ the problem for the solution.

Service Design

(c) iStockphoto

!!

Viability(Business)

! Feasibility (Technical)

! Desirability (Human)

Innovation

The Missing Link

(c) IDEO

(c) Apple (c) One Plus

TODAY

Manufacture Advertise Sell Serve

20th Century Problems 21st Century Problems

(Re)engagement

Loyalty

Deepening & Widening

Advocacy

Efficiency & Efficacy

Make a ‘thing’ Make a ‘profit’

The Evolution of Problems

Manufacture Advertise Sell Serve

Machines

(Re)engagement

Loyalty

Deepening & Widening

Advocacy

Efficiency & Efficacy

Make a ‘thing’ Make a ‘profit’

TODAY

Humans

The Evolution of Problems

(c) iStockphoto

Serving is being ‘human’.(Technology is technology, but people are people)

PRODUCTS OPERATIONS SYSTEMS CULTURE

CUSTOMER

TOUCHPOINT

STAFF

CUSTOMEREXPERIENCE

(FRONT STAGE)

BIZ & STAFFEXPERIENCE

(BACK STAGE)

Communication

Designing H2H

Bringing new meanings to Technology and Design.

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“The best way to predict the future is to invent it.” - Alan Kay

(c) iStockphoto

Stop guessing what kind of features Apple will add to next iPhone.

Instead, come up with a set of features you’d add to iPhone.

sprmario.hatenablog.jp

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kazumichi.sakata@gmail.com

Concent, Inc.

Thank you

Mario Kazumichi Sakata