designing micro-small business growth

MICRO SMALL

@innerspaethAIGA Richmond: Position Conference

BIZ GROWTH

STRAT@innerspaethAIGA Richmond: Position Conference

FROM LARGE FIRM

@innerspaethAIGA Richmond: Position Conference

JAN 2010

TO BEDROOM

@innerspaethAIGA Richmond: Position Conference

MARCH 2010

6 YRS L8R…

@innerspaethAIGA Richmond: Position Conference

RESPECTABLE OFFICE

@innerspaethAIGA Richmond: Position Conference

MICRO SMALL

@innerspaethAIGA Richmond: Position Conference

BIZ GROWTH

STRAT@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

THAT DOESN’T INVOLVE

ANY

HANDSHAKES NETWORKING

AWARDS@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

DESIGNTO BUSINESS

APPLY

DISCOVERY

@innerspaethAIGA Richmond: Position Conference

@innerspaeth

PERSONAS (STAGES) OF BUSINESS GROWTH

AIGA Richmond: Position Conference

@innerspaeth

PERSONAS (STAGES) OF BUSINESS GROWTH

BOUNCING BABY LLC

WALKING & TALKING LLC

COLLEGE GRAD LLC

SALT & PEPPER LLC

AIGA Richmond: Position Conference

@innerspaeth

BOUNCING BABY LLC

(BIRTH) COMPANY FORMATION

TEDIOUS SET UP ITEMS

CONSTANT SUPPORT

YOU FALL A LOT

EVERYONE THINKS YOU'RE CUTE

AIGA Richmond: Position Conference

@innerspaeth

WALKING & TALKING LLC

SPEAKING IN FULL SENTENCES

PROCESSES IN PLACE

MODERATE SUPPORT REQ’

TRAINING WHEELS OFF

NOT AS CUTE AS THE BABY

AIGA Richmond: Position Conference

@innerspaeth

COLLEGE GRAD LLC

ESTABLISHED PARTNERS

TALKING BACK

SELF SUPPORTING, MOSTLY $

“I’M HOT SHIT”

AIGA Richmond: Position Conference

@innerspaeth

SALT & PEPPER LLC

BEEN THERE DONE THAT

PLANNING FOR FUTURE

FEES MATCH EXPERIENCE

HURTS WHEN YOU FALL (BUT YOU DON’T DIE)

AIGA Richmond: Position Conference

APPLICATION

@innerspaethAIGA Richmond: Position Conference

THINGS THAT WORKED FOR ME

@innerspaethAIGA Richmond: Position Conference

1

TAKE BABY STEPS

2

THE VALUE PROP

4

DON’T BE EVIL

(INTEGRITY)

5

FORM HABITS

3

HIRE SOME HELP

6

FIND COMMUNITY

7

SAY THANK

YOU

1 BABY STEPS

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

SET SMALL GOALS,

ONE STEP AT A TIME.

@innerspaethAIGA Richmond: Position Conference

ARCHITECTS RE DEVELOPERS

NON-PROFITS

BE SPECIFIC.

@innerspaethAIGA Richmond: Position Conference

OTJ JBG WBG

tangible tip*

2 VALUE PROP

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

“SUCCESSFUL BUSINESSPEOPLE

STAND ON GROUND THAT IS CRUMBLING

BENEATH THEIR FEET.”Joseph Schumpeter

WHAT DO MY

CLIENTS NEED?

AIGA Richmond: Position Conference @innerspaeth

@innerspaethAIGA Richmond: Position Conference

RESPECT

ANTICIPATE WHAT YOUR CUSTOMERS

VALUE

@innerspaethAIGA Richmond: Position Conference

WITHOUT VALUE

YOU ARE REPLACEABLE

@innerspaethAIGA Richmond: Position Conference

DO YOU START YOUR EMAILS

WITH I?

tangible tip*

3 HIRE HELP

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

2:30AM

$34

WHAT DO I HATE

DOING?

@innerspaethAIGA Richmond: Position Conference

WHAT CAN I

AFFORD TO HAVE SOMEONE

ELSE DO FOR ME?

@innerspaethAIGA Richmond: Position Conference

CONTRACT REVIEW BOOKKEEPING

LAWYER-Y STUFF FINANCIAL PLANNING

TAXES INVOICING

@innerspaethAIGA Richmond: Position Conference

SELECT AND RETAIN A WORKFORCE

POSSESSING BOTH VIRTUE AND TALENT.

MBM PRINCIPLE

tangible tip*

4 DON’T BE EVIL

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

“WINNING TAKES TALENT;

TO REPEAT TAKES CHARACTER.”

JOHN WOODEN

@innerspaethAIGA Richmond: Position Conference

VIRTUE OVER

TALENT

tangible tip*

@innerspaethAIGA Richmond: Position Conference

PRINCIPLES >

ORDERS

@innerspaethAIGA Richmond: Position Conference

YOUR WORD IS YOUR BOND.

*COB IS MIDNIGHT, AND BEFORE 12:01

tangible tip*

5 FORM HABITS

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

FORM HABITS CREATE ROUTINES

TO SUCCESS

6 FIND

COMMUNITY@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

AIGA

AA

@innerspaethAIGA Richmond: Position Conference

7 THANK YOU

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

@innerspaethAIGA Richmond: Position Conference

@innerspaeth #positionconference

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